The second annual Play Fair will leave its slot at February's US Toy Fair next year, moving to November instead.
The consumer show will nearly double in size next year when it takes to the 150,000 square feet of Halls 1A and 1B of New York's Javits Center on November 4th to 5th, 2017.
A joint venture between the Toy Industry Association and LeftField Media, Play Fair offers families and media the opportunity to play with new toys and games, interact with popular characters and purchase new and exclusive products.
Ten dedicated panel rooms will also allow for increased and more varied programming and events.
“Play Fair’s massive exhibition area will accommodate returning brands with increased presences and welcome new first-time exhibitors, and our dates will now position Play Fair at the heart of the pre-holiday season,” said Greg Topalian, president of LeftField Media.
“Planning is already underway to expand character photo ops, develop an elaborate art and crafting space, build a children’s book and author pavilion, expand our feature stages and create a hands-on video game experience.”
In addition to Play Fair’s move to the pre-holiday shopping season, the event will grow to add a third day. The Saturday and Sunday will remain a public experience for families and fans, but a Friday night session will be open exclusively to media and the toy industry.
“The first Play Fair had an exceptional turnout, and there was a demand from sponsors and the public to go bigger for 2017,” said Marian Bossard, TIA’s SVP of global market events.
“Play Fair is a celebration of the benefits, magic and joy of play, and we look forward to a very magical 2017.”