The Toy Industry Association (TIA) is teaming up with NPD Group for a special webinar on Thursday, October 24th called Using Retail Sales Data Effectively.
The webinar will take place from 2pm to 3pm (Eastern time) and is recommended for toy company marketers looking to undersratnd the basics of retail sales analysis, as well as those seeking to learn of more sophisticated analytics that are gaining ground.
Presented by Russ Crupnik, NPD's SVP of industry analysis, and moderated by Anne McConnell, TIA's director of market research and data strategy, the webinar will firstly discuss traditional uses for retail tracing data.
The core concepts include understanding market size and growth trends, pricing and market share applications, and competitive analysis.
The webinar will be free for TIA members and $49 for non members. Advance registration can be completed online.