Target joins the Toy Industry Association - ToyNews

Target joins the Toy Industry Association

Top US retailer has joined the association, looking to play an active role in the TIA’s federal, state, and safety standards/technical committees.
Author:
Publish date:
Screen Shot 2017-04-12 at 11.09.39.png

Top US toy retailer Target has joined the Toy Industry Association (TIA), it has been announced.

In 2011, TIA amended its bylaws to allow retailers, licensors, inventors, and independent sales representatives to join the Association as full regular members.

“We’re honoured to welcome our colleagues at Target as active participants in the Association,” says Steve Pasierb, TIA president and chief executive.

“We know buyers and retailers of all types and sizes have brought important perspectives to our work as a unifying force in the toy community. We’re excited to both represent Target and include the talent of their people on our committees, as the voices of members consistently strengthen our outcomes.”

“I am excited to join TIA and look forward to engaging in a meaningful manner,” adds Nik Nayar, Target’s vice president of toy merchandising.

Target will play an active role in the Association, with Don Asleson, senior compliance analyst at the retailer, joining TIA’s federal, state, and safety standards/technical committees.

Related

Screen Shot 2017-10-08 at 21.47.59.png

License to Thrill: Steve Pasierb talks the Toy Association

As president and chief executive of the North American Toy Association, no one is better equipped to assess the health of the industry than Steve Pasierb. As the industry gets ready to hit London’s Olympia, Jack Ridsdale sat down with Steve to get the rundown on the biggest toy event in the US, licensed toys and the future of the Toy Association.

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.