Roger Dyson secures BTHA Lifetime Achievement Award

‘Roger’s enthusiasm for the toy business, his deep knowledge of the industry from multiple perspectives, and his great wisdom, have ensured a highly successful career and an unparalleled industry-wide respect,’ says the BTHA’s Kevin Jones.
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The British Toy & Hobby Association (BTHA) has awarded Roger Dyson with the prestigious Lifetime Achievement Award.

During the Industry Day at Great Fosters Hotel, which took place today, Dyson was commended for his career in the toy industry which first began back in 1966 where his first job was with J&L Randall Ltd (Merit Toys).

“Roger has made a lasting and significant contribution to the toy industry in his many roles that have spanned suppliers, manufacturers, and as leader of the retail buying group Toymaster – along with his 21 years’ service on the BTHA Council,” said Kevin Jones, president of the BTHA.

“Roger’s enthusiasm for the toy business, his deep knowledge of the industry from multiple perspectives, and his great wisdom, have ensured a highly successful career and an unparalleled industry-wide respect. From Roger’s first role in the toy business in 1966 until this day, he has made lifelong friends and holds the support and admiration of the people who he has worked with across all sectors of the industry.”

During his career, Dyson has worked for the likes of Airfix, Palitoy, Ertl Ltd, Toy Brokers and most recently with toy retail group Toymaster, where he now remains as a non-executive director.

In addition, he has held numerous roles within the BTHA, for example he served as a BTHA council member from 1995 to 2016 and also led the Toy Fair for many years as Toy Fair committee chairman and went on to become chairman of the Aassociation from 2008 to 2010.

Jones added: “This BTHA Lifetime Achievement Award is richly deserved for the vision and wisdom that he has brought to the Association and the industry as a whole.”

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