The winners will be announced at the annual Toy Industry Awards at Banqueting House in London on 25th January 2011.
Nominations were invited from BTHA members’ toy agents and toy stores were also invited to self nominate. Shortlisting was led by the BTHA Council and strategically based toy agents from around the UK.
Natasha Crookes, director of communications at the BTHA commented: "There was an incredible standard of entries this year. It was hard to narrow the entries down to the shortlisted companies but the judging panel eventually agreed that the most outstanding retailers made the final shortlist."
The shortlist is:
Independent Toy Retailer of the Year
W J Daniel Co Ltd
Multiple Toy Retailer of the Year
Online Toy Retailer of the Year
Toy Catalogue of the Year
Toy Retailer (Grocer) of the Year
Retail Week Award for Best Store Design
The Disney Store
Snetterton Park Models