Nominations for the awards have nearly doubled on last year, but the trade body still needs as many retailers as possible to send in completed entry forms by this Wednesday, October 7th.
Critics of the awards have previously complained that they do not represent a broad enough cross-section of the toy retail landscape. However, whilst many have been quick to criticise they have been somewhat slower to fill in and send back entry forms for their stores.
The BTHA hope to further simplify the process next year to again increase the number of responses.
As well as a trophy, winners of this year's awards will also be given an electronic kit to enable them to display the winner's logo in-store and to assist with local publicity.
"We're really pleased to have increased the number of nominations, but we'd love to see these convert into actual entries so that we have as diverse a group of retailers covered," said the BTHA's director of communications, Natasha Crookes.
The awards take place on the first day of Toy Fair, Tuesday, January 26th, at Banqueting House in Whitehall, London, starting at 7.15pm.
You can download the relevant entry forms for the different retail categories below.