PlanToys has teamed up with Little Concepts as the company’s new distribution partner for the UK and Ireland.
The wooden toy brand has seen retail sales grow by over 30 per cent in Europe and the USA in the past year.
Alain De Rauw, director of PlanToys Europe, said: “Building strong relations with retailers is key to communicating the ethos of our brand. PlanToys is more than just a wooden toy, it is a way of encouraging sustainable play whilst contributing to a better world. PlanToys is sustainable since 1981.
“Little Concepts align with this ethos greatly and have the passion and commitment to reach out to retailers who think this way also. We are pleased to welcome Little Concepts to the growing PlanToys family.”
Little Concepts will be showcasing PlanToys at London Toy Fair on stand GH51 and will also make an appearance at Spring Fair on stand 5M10.
Phil Nelson, director at Little Concepts, added: “Having been a fan of PlanToys for a number of years and now to be working with them is an honour. We are keen to demonstrate to retailers the quality, innovative production techniques and of course the play value of the products. We can’t wait to launch in the New Year.”
Great Gizmos will remain as the company’s distribution partner until the end of 2015.