The Toy Industry Association’s Fall Toy Preview held last week in Dallas brought nearly 3,000 members of the toy industry together in total.
This year’s event attracted close to 700 buyers, a nine per cent increase over 2009, and nearly 300 exhibitors – a five per cent increase over 2009.
International buyer participation increased more than 27 per cent over the previous year. The event’s global profile attracted participants from 37 countries in both 2009 and 2010.
The Preview is a by-appointment-only event designed to give toy buyers from long lead and mass market retail outlets a central marketplace in which to meet one-on-one with their vendors 12-15 months in advance of in-store delivery.
"Feedback was overwhelmingly positive,” said Marian Bossard, TIA vice president of meetings and events. "Exhibitors reported that all their major appointments were held as scheduled and that there was a good volume of new appointments scheduled on-site. Buyers were writing orders and providing important feedback on the toys and games on display."