Noah's Play Ark wins annual Playsafe competition

Designed by 15 year old Eboney Calladine from The Hayfield School in Doncaster.
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Noah's Play Ark has been named the winner in the annual Playsafe national toy design competition at the Trading Standards Institute's Conference in Harrogate.

The brainchild of 15 year old Eboney Calladine from The Hayfield School in Doncaster, the product impressed the judges with its clever creativity and safety features, beating off competition from over 250 entries from across the UK.

It was chosen as the overall winner after coming top in the 12 to 17 age category, with Calladine taking home £100 herself and £1,000 for her school.

Katie Ireland and Beth Proctor, both 11, scooped first prize in the 6 to 11 category with their Cheeky Charlie toy.

"Every year I enjoy seeing the fantastic fruits of children's imagination as they dream up a toy for Playsafe - I'm so impressed with the creativity that we see and the level of attention to detail," commented Leon Livermore, chief executive at the Trading Standards Institute.

"This competition is a great way to engage children and young people in a fun way, while making them aware of what to look out for in terms of safety. We are grateful for the support we have received from the BTHA for more than 20 years in making this competition happen."

Roland Earl, director general of the BTHA, added: "The standard of entries was exceptionally high and it made it difficult to pick a winner, however, the winning toy managed to combine all the safety elements whilst still being fun and engaging.

"The judges could see this fitting into a display in any good toy shop. It really is a well designed toy."

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