Nick Austin calls for Three Peaks donations

Toy Trust Chairman asks the industry to support fundraisers ahead of the July event.
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On Friday July 6th 95 toy and licensing execs will attempt to climb Mount Snowdon, Scafell Pike and Ben Nevis in a gruelling 24-hour challenge.

"We aim to raise most of the £100,000 through sponsorship of the 95 climbers who are signed up, so if you are reading this and feel inspired to help, then please support online somebody you know who is doing the trip or send a cheque to the Toy Trust," said chairman Nick Austin in an interview with ToyNews' Katie Roberts.

Speaking about the task itself, Austin commented: "It requires climbing the highest peaks in Wales, England and Scotland in 24 hours; nearly 750 miles of driving, over 14,000 feet of ascents and descents, no sleep and probably lots of blisters and aching knees and ankles."

Click here to read Nick Austin's interview with ToyNews in full.

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