A campaign that encourages parents to set aside time to play with their children has appointed Dr Linda Papadopoulos as ambassador.
She will help spearhead work throughout the year for the Make Time 2 Play campaign, which is a long-standing initiative run by the British Toy and Hobby Association (BTHA). It also aims to help parents understand the "vital" role that play has in developing healthy childhoods.
Dr Papadopoulos is a counselling psychologist well-known for her work on children’s issues and the effects of media and societal change on kids' social and emotional development.
“As a parent as well as a psychologist, I recognise the time pressures that are on both parents and children. Sometimes, in our attempt to create fulfilled and rewarding childhoods for our children, we can overlook that basic ingredient for a happy child: play,” she commented.
“Children need space and time to work through the life skills they are developing every day, and play enables this. But also, like all of us, children sometimes just need a break, so I’m completely supportive of the Make Time 2 Play campaign and what it stands for. And I look forward to exploring different themes over the coming year."
Natasha Crookes from the BTHA commented: “We are delighted to have Dr Papadopoulos join us on our campaign. Although the basic argument is a simple one, there are a number of more complex issues that arise when discussing play, and we’re confident we have an ambassador that can help us discuss those issues in depth, but with the clarity of vision that she brings to all of the issues that she tackles.”