Toy suppliers are in talks with new Dutch firm Kinderfeets to help bring its wooden push bike into the UK market.
Kinderfeets is a small training bicycle for children aged two and up, due to retail in the UK for around £60 with a wholesale price of £30. It comes with foot-peg pedals, a low step-through frame which places kids’ feet closer to the ground, eco-friendly materials, an adjustable seat and EVA airless tyres.
It’s named after the Dutch word ‘kinderfiets’, which means ‘child’s bike’.
Award-winning designer Oscar Mulder (pictured, with his son) came up with the idea after being disappointed by the push bikes on the market. He is the owner of package design firm Mulder Design.
The Kinderfeets bike launched in the US earlier this month and Mulder wants it to ride into the UK marketplace, too.
“We hope Kinderfeets gains distribution in the UK very soon,” he told ToyNews.
“Although Kinderfeets doesn’t currently have distribution in the UK, we plan to. In fact, we are currently in discussions with [a key UK supplier] and are interested in speaking with others as well.
“The UK is definitely more challenging than the US market. But we believe that Kinderfeets’ strong background, patented design and unique features are great points of difference, that, in combination with a strong distribution system, will result in Kinderfeets performing very well.”
The Kinderfeets bike is certified by the Forest Stewardship Council and has won a number of awards such as The Toy Man’s Q2 Top Ten Award.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.