Google is handing parents control over their children's content on YouTube Kids

YouTube Kids is a separate app for smartphones and tablets that gives kids access to a selection of videos available on its main site. Used by 11 million families, the app has garnered 70 billion video views since its launch in 2015.
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Google is updating its YouTube Kids app to improve the control over the videos and channels that can be watched by children.

YouTube Kids is a separate app for smartphones and tablets that gives kids access to a selection of videos available on its main site. Used by 11 million families, the app has garnered 70 billion video views since its launch in 2015.

Google is now handing parents greater control over the content that their children can find and watch.

In controls rolling out later this year, parents will be able to manually approve individual videos or channels that their children can access through the app, giving them the ability to pre-vet and handpick a collection of videos to ensure they are appropriate.

Google is also creating collections of videos and channels from trusted channels such as Sesame Workshop and the YouTube Kids team, so that parents can select only the collections or topics they would like their children to have access to.

The firm will limit the video recommendations the app will make to only those from channels that have been verified by the YouTube Kids team. Google is also rolling out signed-in profiles for YouTube Kids across Europe, the Middle East and Asia this week, which means parents can create individual profiles for each of their children on shared devices.

Malik Ducard, global head of family and learning content for YouTube, said: “Over the last three years, we have worked hard to create a YouTube Kids experience that allows kids to access videos that are enriching, engaging and allows them to explore their endless interests.

“Along the way, we have never stopped listening to feedback and we’re continuing to improve the app. In addition to all the work our teams are doing behind the scenes to make the experience the best it can be, we are also offering parents even more options to make the right choice for their family and for each child within their family.”

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