The new website – www.maketime2play.co.uk - is now live and will be followed with the Make Time to Play TV ads, which will air from the end of April through to the end of August.
The adverts will be aired through Turner, Nickelodeon, the Dolphin channels, Five and Disney and the BTHA would like to thank the channels for supporting the campaign again in its second year.
The campaign will run through to the end of the year and will offer parents ideas to spend time playing with their children, advice on toys and play for children of all ages, give ideas for days out with the family and importantly explain why play is important for a child’s development.
The website has been updated since last year with more information for parents and will be regularly updated with new ideas and seasonal play activities for all the family, as well as linking through to social media sites.
BTHA members and other supporters in the toy industry are invited to get involved with the campaign throughout the year.
The main PR campaign will take place later in May but the social media campaign starts immediately.
Anyone wishing to support the campaign can contact Rebecca at the BTHA for web banners to add to websites and emails.
If you have play events planned or get involved with local play projects, let the BTHA know and it will publicise them for you. The association is planning to have special offers and competitions throughout the year, so if anyone has creative ways they would like to get involved contact 020 7701 7271 and speak to Natasha Crookes; email@example.com or Rebecca Eaglen; firstname.lastname@example.org at the BTHA.