BTHA campaign promotes play

The BTHA has launched a new summer campaign extolling the virtues of children's play.
Publish date:
Social count:

The trade body has partnered with Play England to ask parents to pledge time to play this summer.

Two adverts have been produced that will run from next week through to September which encourage parents to think about making more time to play with their children, and more time to just let their children play.

The adverts encourage parents to think about the value that play has – as well as just being fun.

The campaign will run on a number of children’s channels, who have donated airtime, over the summer weeks.

The ad directs viewers to a website which will also launch next week – The website will explain in greater detail the benefits of play and will give parents ideas of what to do to keep their children entertained over the coming months. A Facebook application will also allow parents to share their own tips and ideas of what to do with the kids too.

Play England have chosen to join the campaign to ask parents to pledge time. The aim is get parents to pledge two million extra minutes of play for their children over the next three months. The website will give parents ideas of things they can do to fill the time they pledge and events that are happening over the summer that they can take their children to - in particular Play Day on 4th August.

The BTHA says it would like to thank all those that have helped to make this campaign possible.

Members of the BTHA are invited to promote the campaign through their own websites. Web banners are available for this purpose. Please contact Natasha Crookes to find out more information about the campaign at or call 020 7701 7271.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.