Big plans in place for sell-out Toy Fair 2017, says BTHA

Following two consecutive years of NPD-reported market growth, the BTHA expects to be going into another strong year for toy sales as London’s Toy Fair ranks up a 70 per cent exhibitor return rate for next year’s show.
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The BTHA has teased a number of ‘big tricks up its sleeves ’ for visitors to its upcoming annual London Toy Fair in January.

The show reached its maximum exhibitor numbers at the start of October, four months ahead of the fair’s opening on Tuesday, January 24th 2017 and ahead of time compared to last year.

The early show of support has already been hailed as ‘great news’ for the gathering held at London Olympia that is returning to its usual Tuesday to Thursday format following date changes last year.

A 70 per cent exhibitor return rate for 2017, including the likes of LEGO, Character Options, Vivid Imaginations, Flair and Playmobil, has instilled an early excitement among the show’s organisers.

“We can’t say too much just yet, but visitors can expect to be wowed the moment they walk through Olympia’s entrance doors this year as we have some big plans up our sleeve for this space,” Majen Immink, head of Toy Fair operation and sales, told ToyNews.

“Toy Fair has sold out ahead of last year which is a positive reflection on the continued strength and success of the UK toy market.

“For the last two consecutive years we have reported increased growth for UK toy sales and looking at NPD’s latest figures, we can predict we will be going into 2017 off the back of another strong year of toy sales, so expect lots of exciting product launches at the show.”

Among the largest areas of growth for the 2017 Toy Fair, the Greenhouse has seen some of its fastest pick up to date, having sold out of exhibition space in July of this year.

Next year, the zone will welcome 40 companies, including more than half of last year’s Greenhouse exhibitors, as they join a number of first-time exhibitors such as BKD-London and Funkit World.

“The Greenhouse is a fantastic opportunity for retailers, licensors, media and wider industry to see a whole range of fun, unique and quirky products trying to enter the market,” said Immink.

“Visitors to next year’s show can expect a jam packed three days with the chance to see big celebrity launches on press day, products put through their paces for the first time by our Toy Fair kids, as well as retailer’s prediction of the top selling toys for the year.”



Toy Fair 2017 sold out

The success of the sales has been fuelled by the show’s return to its Tuesday to Thursday format, helping it sell out a full four months ahead of the show next year.


Toy Fair sells out

The 57th annual UK Toy Fair is now sold out, with 180 toy companies signed up to exhibit at Olympia this month.

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