Adore to distribute Winx Club toys in Turkey

Licensed doll range heading to retailers after firm signs deal with Rainbow.
Publish date:

Adore has been named Turkey's distributor for the toy range based on the popular Winx Club kids' TV show.

The partnership coincides with the launch of Winx Club season five this autumn and the launch of a fresh doll line. The show is a hit with the four to 12-year-old girl demographic.

Adore was set up in 1996 and is one of the top toy distribution companies in Turkey. It has partnerships with Lego, Bandai, Ravensburger, Revell and Sylvanian Families, with national retail coverage over 90 per cent.

Winx Club marks Adore’s moving further into the girls’ toy sector.

Read the full story on

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs