Adore has been named Turkey's distributor for the toy range based on the popular Winx Club kids' TV show.
The partnership coincides with the launch of Winx Club season five this autumn and the launch of a fresh doll line. The show is a hit with the four to 12-year-old girl demographic.
Adore was set up in 1996 and is one of the top toy distribution companies in Turkey. It has partnerships with Lego, Bandai, Ravensburger, Revell and Sylvanian Families, with national retail coverage over 90 per cent.
Winx Club marks Adore’s moving further into the girls’ toy sector.
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