Will this be a new turning point for sustainability in the toy space?
The retailer has since said it is 'making every effort' to ensure trade vendors are paid.
The new code is published as reports reveal 'higher public interest in product safety than ever before.'
“At Hasbro, we take pride in designing for the environment and believe that every package makes a difference.”
It's the latest step in LEGO's fight against plastic waste and journey towards sustainability by 2030.
Advisers to the stricken toy retailer have told potential buyers of its European division to lodge offers by the close of business on Monday.
Amazon, eBay and Groupon have all removed the toy, which bares no manufacturer of importer identification from sale.