Marketing Manager

Smileyworld Ltd | London | £45K | Date published 24th October

About the role:

The purpose of this position is to deliver marketing programs & implementation for integrated initiatives, inclusive of partner marketing campaigns & special events, across Europe for Smiley licensed products.


  • Manage 360 partner activation campaigns, from planning/development to execution
  • Work with Brand Category teams to develop seasonal plans and special projects in line with business objectives
  • Oversee and execute category specific marketing programs
  • Manage, from working with writers to developers to execute online calendar and content delivery
  • Execute post-sale client programs and brand initiatives
  • Oversee development of recaps/case studies as needed
  • Collaborate with our retail and licenses partners to produce engaging, yet insightful content, that reflect Smiley’s brand DNA
  • Ensure effective localization of all marketing assets to support licenses and retailers to promote and sell Smiley products
  • Work with our in-house creative team to generate innovative, audience-focused content and assets
  • Provide pre/post campaign reporting metrics and performance insights


  • 5+ years Marketing experience
  • Prior experience working with licensed brand
  • Strong analytic, project management skills and writing skills
  • Able to develop and apply new ideas, approaches and methods with an entrepreneurial spirit
  • Understanding of the retail landscape in multiple European markets would be a plus, but not required
  • Digital experience a plus
  • Bachelor's or equivalent required, preferably in marketing related field

To apply, please sent cover Letter and CV to

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