Technology

Mattel blends physical and digital play with Hot Wheels id launch

Mattel has launched its Hot Wheels brand into the new digital era, blending physical and digital play with its Hot Wheels id, a mixed play experience for fans of the popular franchise. Featuring a smart Race Portal, Smart Track and digital hub, Hot Wheels id allows users to build a …

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Hasbro unveils The Lion King Mighty Roar Simba in its latest Disney collaboration

If you thought Hasbro’s Furreal range of doe-eyed animatronic characters couldn’t get any cuter, think again – because it’s only gone and pulled this little number off. The global toymaker has detailed a new partnership between its own Furreal brand and Disney’s The Lion King, to launch Disney’s The Lion …

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Play and Tech sector at heart of new direction for Autumn Fair 2019

Play and tech will be the topic of focus for the toy industry at this year’s Autumn Fair, as the show prepares to recalibrate and launch its new direction for 2019 and beyond. The NEC show will be unveiling a raft of new initiatives and changes this year, kicking off …

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Scalextric looks to redefine slot racing with newest tech advancements

Hornby Hobbies is looking to redefine the slot racing scene by launching the latest advancement in its Scalextric franchise. It’s called Spark Plug, and it may just be enough to reaffirm confidence in the connected play space. Spark Plug is an add-on device that works in tandem with a Scalextric …

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LEGO Boost and Star Wars partner for franchise first coding line

LEGO has unveiled the latest addition to its popular Star Wars, bringing the sci-fi franchise into its coding focused product line, LEGO Boost. This is the first time that the drag-and-drop LEGO Boost coding technology has been used in a LEGO licensed product, giving fans the chance to build three …

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Cozmo and Overdrive firm Anki ‘to lay off entire staff and close down business’

Anki, the robotics company behind the likes of Cozmo and Anki Overdrive is laying off its entire staff and shutting up shop, according to reports from The Verge and Recode. In a meeting on Monday morning, CEO of the US company, Boris Sofman told staff that all jobs would be …

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Panini’s new deal with Quidd “further establishes digital as mainstream way to collect”

Panini has reaffirmed its commitment to the digital collectables space via a new deal in the US that brings its NBA licensed trading cards and stickers to the popular Quidd app. The move, according to Quidd CEO and founder, Michael Bramlage, is a big step in “further establishing digital collecting …

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Tabletop tech? “We’re only scratching the surface”

Zai Ortiz and Nolan Bushnell are heavyweights in the world of film and gaming with a common goal; to deliver immersive storytelling through board games, the likes we’ve never seen before. That’s the aim of X2 Games, and that’s what its first release, St Noire is capturing with Amazon Alexa …

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App game Crossy Road is eyeing collectables in new licensing push

The global gaming company, Hipster Whale, has appointed Melbourne based licensing agency, Black Mint Licensing to represent its key brands Crossy Road and Piffle on the international market. Crossy Road has enjoyed over 200 million downloads since its launch, and generated over $10 million in the first three months of …

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