It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …
Read More »Parents embrace ‘Phygital’ play as benefit to children’s future, says LEGO study
British parents are starting to embrace the benefits of digital play for their children, a new study by The LEGO Group has revealed, finding that almost half of parents believe their child’s problem-solving skills have improved as a result. In recent years, and amid the rise in the use of …
Read More »Tonies welcomes Cars and The Little Mermaid to its character and stories portfolio
The innovative new kids audio system, Tonies has added two new Disney characters to its range, welcoming Cars and The Little Mermaid to its collection of licensed characters and stories. The two new figures, Ariel from The Little Mermaid and Lightning McQueen from Cars, will be available to purchase on …
Read More »AR toy and game developer opens first interactive play and learning centre in China
China has welcomed its first augmented reality play-based learning centre to Xiamen, an area that will provide immersive learning experiences to children across health, language, social and emotional, science, and art subjects. The new concept arrives courtesy of Blue Hat Interactive Entertainment Technology, a leading name in the development of …
Read More »VanchCard UK launches “game-changing” AR-infused trading card game
A Manchester-based team of gamers, developers and play-enthusiasts is looking to push the UK’s status as the home of innovation in the toy space with the launch of a new AR infused trading card series called Full Evolution. The new trading card game and app aims to offer a new …
Read More »Kano and Disney partner on the Disney Frozen 2 Coding Kit
Kano and Disney have partnered for the launch of the new Disney Frozen 2 Coding Kit, a build-it-yourself coding experience that allows kids to take on the magical role of Elsa via its motion sensor and creative coding experience. Launched today, kids can simply pop open the box and follow …
Read More »Disney and Kano form alliance for Star Wars The Force Coding Kit
Disney has joined forces with the tech toy specialists Kano for the launch of the official Star Wars The Force Coding Kit. Encouraging kids to tackle the STEM subjects and embark on their first journey into coding, Kano’s Star Wars The Force Coding Kit has users learning the way of …
Read More »Hamleys reveals its top ten toys for Christmas
Hamleys has turned to this year’s tech toy line-up to inspire shoppers to part with their Christmas shopping cash this season, unveiled what it predicts to be its top ten toys for the festive period this year. LEGO’s AR infused launch, LEGO Hidden Side tops the bill of this year’s …
Read More »TOMY unveils first ‘evolving toy’ with Rizmo
Global toymaker TOMY has revealed Rizmo, the first ‘evolving toy’ that is able to listen, learn, and remember – as well as grow up – through play. Over the last few months, Rizmo has been previewed by popular YouTube influencers and industry experts, and recently won Best Toy in the …
Read More »YouTube fined $170m over its mishandling of children’s data in the US
YouTube has been fined $170m to settle allegations that it had collected the personal information of thousands of children in the US, without their parents’ consent. The Federal Trade Commission fined Google $136m and the company will pay an additional $34m to New York state to resolve similar allegations, in …
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