ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The gift, gadget, and games retailer The Source Wholsesale is expanding its range of educational and robotic toys following a year in which it saw a year on year growth of the category and having spotted a longevity of the market. A relative newcomer to the toy sector, The Source …
Read More »SuperAwesome raises strategic financing from the Microsoft venture fund M12
SuperAwesome, the kidtech platform which powers COPPA-compliant advertising and community for developers, content owners and brands, has raised a strategic financing round from M12, Microsoft’s venture fund and others. The company’s platform enables kid-safe advertising, video, community and parental consent functionality via a full set of tools for those working …
Read More »Opinion: Listening to toy brands and why Voice is the next frontier for the industry
This week’s industry opinion comes from Joel Davis, the CEO of the ad tech company Might Social and a multi award-winning entrepreneur and international speaker. Davis is an expert on emerging media and marketing platforms. Here, he tells the toy industry about the benefits of having a Voice. Like every …
Read More »Read the Toy Fair special issue of ToyNews online today
The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …
Read More »Hasbro brings G.I. Joe to mobile with new app game War on Cobra
Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …
Read More »This year’s Kids at Play Interactive Awards winners have been revealed
Hasbro’s Lightsaber Academy, Virsix Games’ St. Noire and Bandai Namco’s tori have been named among the winners of this year’s Kids at Play Interactive Awards. CES is the showcase for technology and innovation. At the heart of innovation is a multi-million dollar toy industry that’s committed to growing digitally-adept future …
Read More »TechUp powers up for CES 2020 with curated guest line-up for its Future of Play discussion
CES 2020 is just around the corner, and with it, some 170,000 tech-heads from around the world will descend upon Las Vegas, Nevada for the latest in the Consumer Electronic Show offering, packed with some of the most innovative technology from around the world. Which is precisely why TechUp, a …
Read More »With 2.7bn downloads, SYBO’s Subway Surfers is named most downloaded mobile game of the decade
Subway Surfers looks set to end not only the year, but the decade on a high, as it is named the most downloaded mobile game of the decade by App Annie for its some 2.7 billion downloads. Closing out a banner year for SYBO and Kiloo, while setting the stage …
Read More »Pebble Gear secures Disney partnership for Frozen II and Toy Story 4 children’s tablets
Pebble Gear, a popular range of kids tablets developed by the tech specialist, Digital Goals, has just struck a new partnership with Disney to launch a range of Disney and Pixar animation themed children’s products for customers across EMEA. Available in February 2020, the range consists of a Disney and …
Read More »Gaming Innovation: From console wars to family gaming together
Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …
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