Technology

The connected STEAM toy specialist, Sphero – the firm behind that popular licensed Star Wars BB8 – has acquired the kids coding toy company, LittleBits. The takeover was detailed last week for an undisclosed sum. Before the deal, the two companies were closely aligned, with similar business models that sell …

The international board game giant, Ravensburger, has partnered with the London 3D content platform, MyMiniFactory to invite creatives to design new themes and figurines that can be used in an updated version of its popular title, Labyrinth. In a first of its kind IP licensing agreement, it is hoped that …

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

LEGO is steaming ahead with its Powered Up smartphone connected line of building sets with the grand unveiling of its new, 2,925-piece LEGO Disney Train and Station. This working train set doesn’t only come with a $330 price tag, but is also yet another step in LEGO’s mission to bridge …

Wicked Cool Toys was looking to set a new precedent in video gaming culture’s vastly expanding world of esports when it previewed the LAMO universe at this year’s New York Toy Fair as one of the first toy company to spot the opportunity in the growing entertainment sector. The LAMO …

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

While San Diego Comic Con has become somewhat of a Mecca for the pop culture scene’s population explosion in recent years, it’s more than just the SDCC exclusive merchandise that this four day film festival is offering the fans. San Diego Comic Con is also quickly becoming a hot bed …

The team behind the popular children’s audio system, Tonies, a product that plays songs and audio books based on popular children’s characters, has partnered with Disney to launch a new line, kicking off this year with The Lion King and The Jungle Book. The new licensed additions will launch on …

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

The stable door has been opened and now there’s just no slowing Schleich down, it would seem, as the company’s US outfit continues to propel its Horse Club into the modern era with the launch of the brand’s first app, Horse Club Adventure. It’s part of the latest wave of …