ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …
Read More »This year’s Kids at Play Interactive Awards winners have been revealed
Hasbro’s Lightsaber Academy, Virsix Games’ St. Noire and Bandai Namco’s tori have been named among the winners of this year’s Kids at Play Interactive Awards. CES is the showcase for technology and innovation. At the heart of innovation is a multi-million dollar toy industry that’s committed to growing digitally-adept future …
Read More »TechUp powers up for CES 2020 with curated guest line-up for its Future of Play discussion
CES 2020 is just around the corner, and with it, some 170,000 tech-heads from around the world will descend upon Las Vegas, Nevada for the latest in the Consumer Electronic Show offering, packed with some of the most innovative technology from around the world. Which is precisely why TechUp, a …
Read More »With 2.7bn downloads, SYBO’s Subway Surfers is named most downloaded mobile game of the decade
Subway Surfers looks set to end not only the year, but the decade on a high, as it is named the most downloaded mobile game of the decade by App Annie for its some 2.7 billion downloads. Closing out a banner year for SYBO and Kiloo, while setting the stage …
Read More »Pebble Gear secures Disney partnership for Frozen II and Toy Story 4 children’s tablets
Pebble Gear, a popular range of kids tablets developed by the tech specialist, Digital Goals, has just struck a new partnership with Disney to launch a range of Disney and Pixar animation themed children’s products for customers across EMEA. Available in February 2020, the range consists of a Disney and …
Read More »Gaming Innovation: From console wars to family gaming together
Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …
Read More »LEGO to launch multiplayer mode and six new Hidden Side sets in 2020
LEGO’s augmented reality fused product range, Hidden Side is looking to kick 2020 off in ‘spook-tacular style’ with the launch of a raft of new items and a multiplayer game mode within its LEGO hunting and catching app game. Six new sets will be introduced: Haunted Fairground, Lighthouse of Darkness, …
Read More »Playmobil eyes latest global move with Wirecard partnership
Playmobil has taken steps towards unifying its global audience by simplifying local and international online payment methods for shoppers purchases play-sets from its website throughout Europe. The global toymaker has partneres with Wirecard, a big name in digital finance technology, to improve the online shopping experience for international customers, enabling …
Read More »Amazon and Days of Wonder launch first Alexa skills for Ticket to Ride and Ticket to Ride Europe
Amazon and Days of Wonder are changing how players experience board games by introducing the first official Alexa skills for Ticket to Ride and Ticket to Ride Europe for free. The move hopes to welcome new players aboard the award-winning games by Alan R. Moon and act as conductors for …
Read More »Bandai Namco talks plans for a whole new kind of Tori
It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …
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