ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Three-day festival for children staring Justin Fletcher, Dick and Dom, Skylanders and more teams with children's charity.
Read More »Parrot AR Drone stars in Lynx Apollo’s space cadet hunt
Space cadets manned the drone in competition to win a trip to space.
Read More »Carlton Books launches Monsters Inc augmented reality title
Characters come to life when read alongside a webcam
Read More »Panini introduces Augmented Reality into latest Bin Weevils TCG line
Good vs WeEvil follows on from successful trading card and sticker launches last year.
Read More »Sega reveals rise in demand for Sonic the Hedgehog toys
Merchandise a growing revenue stream as video games company considers adding AR tech to stationery.
Read More »Flying Toys reveals limited edition Parrot AR.Drone 2.0 Power Edition
New development features increased flying time and new propellers.
Read More »Sega Europe expands outdoor toy range
Sonic bikes, skateboards and sporting toys to hit retailers including Argos later this year.
Read More »OPINION: Demand for Animal Crossing toys to grow
Wired's GeekDad on how Nintendo's unusual brand is getting involved with collectables.
Read More »VIDEO: AR Drone withstands fire in new promo
A full media campaign will promote RC toy across Parrot's website and social media channels.
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