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AR toy that blends virtual and physical kawaii pet care launches on Kickstarter

Melbot Studios is taking to Kickstarter from this week to launch its new project to bring virtual and physical pets colliding together in a collection of kawaii pets that is akin to blending Pokémon with Tamagotchi, while making use of AR technology. Called Melbits POD, the new launch is a …

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Fireman Sam and Despicable Me join the Tonies licensed audio content portfolio

Fireman Sam and Despicable Me are the latest properties to join the popular children’s audio system, Tonies, joining a growing roster of licensed stories that includes The Lion King and The Gruffalo. Based on the BBC children’s TV series, the Fireman Sam Tonie runs for 60 minutes and tells the …

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Toybox Labs signs deal with Beano Studios for 3D printed toys

The kids 3D printing platform, Toybox Labs, has licensed a cast of Beano Studios’ characters in a groundbreaking new deal that brings the first premium toys to the Toybox platform. The agreement means that kids and fans will now be able to download and print their favourite Beano characters from …

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Vivid steps into the wild with new AniMagic Interactive launch Charlie and Chip

Vivid is taking a step into the wild with the launch of its newest AniMagic Interactive duo, Charlie and Chip, a mother and baby gorilla pair that can interact with each other and kids. Charlie and Chip will swing into retail from September, retailing at £69.99 and boasting interactive features …

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The Source sees year on year growth in robotics toys as it eyes expansion into the wider toy sector

The gift, gadget, and games retailer The Source Wholsesale is expanding its range of educational and robotic toys following a year in which it saw a year on year growth of the category and having spotted a longevity of the market. A relative newcomer to the toy sector, The Source …

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SuperAwesome raises strategic financing from the Microsoft venture fund M12

SuperAwesome, the kidtech platform which powers COPPA-compliant advertising and community for developers, content owners and brands, has raised a strategic financing round from M12, Microsoft’s venture fund and others. The company’s platform enables kid-safe advertising, video, community and parental consent functionality via a full set of tools for those working …

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Opinion: Listening to toy brands and why Voice is the next frontier for the industry

This week’s industry opinion comes from Joel Davis, the CEO of the ad tech company Might Social and a multi award-winning entrepreneur and international speaker. Davis is an expert on emerging media and marketing platforms. Here, he tells the toy industry about the benefits of having a Voice. Like every …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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This year’s Kids at Play Interactive Awards winners have been revealed

Hasbro’s Lightsaber Academy, Virsix Games’ St. Noire and Bandai Namco’s tori have been named among the winners of this year’s Kids at Play Interactive Awards. CES is the showcase for technology and innovation. At the heart of innovation is a multi-million dollar toy industry that’s committed to growing digitally-adept future …

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