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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Hasbro brings G.I. Joe to mobile with new app game War on Cobra

Hasbro has taken a strategic step forwards in the revival of its popular US-led G.I. Joe franchise, launching the brand into the mobile gaming space thanks to a new project developed in partnership with with D3 Go! and Emerald City Games. Launching worldwide on the App Store, Google Play, and …

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This year’s Kids at Play Interactive Awards winners have been revealed

Hasbro’s Lightsaber Academy, Virsix Games’ St. Noire and Bandai Namco’s tori have been named among the winners of this year’s Kids at Play Interactive Awards. CES is the showcase for technology and innovation. At the heart of innovation is a multi-million dollar toy industry that’s committed to growing digitally-adept future …

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TechUp powers up for CES 2020 with curated guest line-up for its Future of Play discussion

CES 2020 is just around the corner, and with it, some 170,000 tech-heads from around the world will descend upon Las Vegas, Nevada for the latest in the Consumer Electronic Show offering, packed with some of the most innovative technology from around the world. Which is precisely why TechUp, a …

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With 2.7bn downloads, SYBO’s Subway Surfers is named most downloaded mobile game of the decade

Subway Surfers looks set to end not only the year, but the decade on a high, as it is named the most downloaded mobile game of the decade by App Annie for its some 2.7 billion downloads. Closing out a banner year for SYBO and Kiloo, while setting the stage …

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Pebble Gear secures Disney partnership for Frozen II and Toy Story 4 children’s tablets

Pebble Gear, a popular range of kids tablets developed by the tech specialist, Digital Goals, has just struck a new partnership with Disney to launch a range of Disney and Pixar animation themed children’s products for customers across EMEA. Available in February 2020, the range consists of a Disney and …

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Gaming Innovation: From console wars to family gaming together

Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …

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LEGO to launch multiplayer mode and six new Hidden Side sets in 2020

LEGO’s augmented reality fused product range, Hidden Side is looking to kick 2020 off in ‘spook-tacular style’ with the launch of a raft of new items and a multiplayer game mode within its LEGO hunting and catching app game. Six new sets will be introduced: Haunted Fairground, Lighthouse of Darkness, …

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Playmobil eyes latest global move with Wirecard partnership

Playmobil has taken steps towards unifying its global audience by simplifying local and international online payment methods for shoppers purchases play-sets from its website throughout Europe. The global toymaker has partneres with Wirecard, a big name in digital finance technology, to improve the online shopping experience for international customers, enabling …

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Amazon and Days of Wonder launch first Alexa skills for Ticket to Ride and Ticket to Ride Europe

Amazon and Days of Wonder are changing how players experience board games by introducing the first official Alexa skills for Ticket to Ride and Ticket to Ride Europe for free. The move hopes to welcome new players aboard the award-winning games by Alan R. Moon and act as conductors for …

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