Technology

Kids’ tech firm Thinker Tinker teams with DreamWorks to launch interactive plush range Trolls Music Stars

The US-based kids’ tech start-up, Thinker Tinker, has partnered with Universal’s DreamWorks Animation to launch a new line of collectable, interactive plush charms and a companion mobile app called Trolls Music Stars. Inspired by the popular film franchise, Trolls Music Stars is launching to the crowdfunding platform, Kickstarter from February, …

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Little Tikes expands Tobi range with Tobi Friends as “tech offers huge area of development for brand”

MGA Entertainment’s Little Tikes division is extending the range of its award-winning Tobi Robot Smartwatch with the launch of Tobi Friends, Chatter and Beeper – two new interactive electronic voice-activated toys. When Tobi landed in 2020, the Robot Smartwatch set out to revolutionise the market delivering an animated wearable for …

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Tech firm BitOGenius turns kids’ art into playable video games with Pixicade

The tech company, BitOGenius is looking to revolutionise the STEAM toys category with the launch of Pixicade, a new system that turns children’s artwork into original, playable video games. Created by a team of game design experts and educators at the US-based business, Pixicade turns artwork into playable video games …

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Sesame Workshop teams with SKOOG for new immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters. SKOOG aims to combine multi-sensory play …

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Big Potato Games partners with Vocala to bring its board game titles to Alexa

The independent board games company, Big Potato Games, has partnered with the voice design studio, Vocala, to bring a selection of its popular games out of the box and into the world of voice. Under the new partnership, best-sellers like Obama Llama and Linkee have been developed as voice activated …

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‘STEM toys will have an invaluable role to play in a post-pandemic world’, says Osmo CEO

With the likelihood that schools and universities will begin to ‘adopt a more hybrid model’ of offline and online learning in the coming months, experts in the educational toy sector have suggested that a post-pandemic world will see a greater value placed on STEM toys and STEM learning. It’s the …

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TikTok makes major move into ecommerce with Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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GP Flair launches new website in move to reflect changes in customer habits

GP Flair has unveiled its updated online presence and new look for its company website, a move that reflects the change in the way that visitors engage with Flair over recent years. The firm officially launched www.Flairgp.co.uk last week, bringing with it what it bills as a ‘sleek and modern …

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Nintendo is bringing mixed reality play home with Mario Kart Live: Home Circuit launch

Nintendo has partnered with the tech specialist Velan Studios to launch a new Mario Kart mixed reality experience that will turn a player’s home into a Mario Kart racecourse to be traversed in both the physical and virtual worlds. Called Mario Kart Live: Home Circuit, the new mixed reality game …

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Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month. Taking place on September 25 and 26 this year and running exclusively on …

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