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The voluntary program will allow content producers to highlight content safe for kids and empowers parents to assess good content.
Read More »SuperAwesome introduces content-moderating program SafeFam, YouTube stars on board
Mattel moves into mobile gaming with new studio, Mattel163
The global toymaker is teaming with NetEase to develop new digital concepts around its popular brands UNO, Barbie, Thomas & Friends and more.
Read More »Sony enters toy space with educational tech toy Koov
Developed by Sony Global Education, Koov is designed to teach children across China the principles of coding
Read More »Hasbro takes aim at Monopoly cheaters with new ‘Cheatbot’
The new function of Facebook Messenger will settle game disputes with the help of Mr Monopoly.
Read More »LEGO partners with Chinese internet firm Tencent
The two companies are set to develop games and a potential social network for children.
Read More »Nickelodeon to launch AR and smart toy range with Wise Toys
PAW Patrol, Shimmer and Shine and Blaze and the Monster Machines will all feature
Read More »Hasbro opens Transformers Autobot Alliance interactive exhibition in China
Fans can engage with Optimus Prime, Bumblebee, Windblade and more in ways never seen before.
Read More »Merge’s new VR/AR hybrid blaster signals start of CES 2018
The annual Las Vegas gathering sees the biggest technology brands in the world rub shoulders with even the smallest minnows, as industry experts reach a collective frenzy at the technology jamboree known as CES 2018.
Read More »PlayFusion’s Lightseekers range grows with two new characters
The Dread hero Zyrus and Mountain hero Boulder are available now.
Read More »Toying with reality: What new VR and AR experiences means for the industry
"It's now time for the industry to ride the MR experiential wave."
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