Technology

Sesame Workshop teams with SKOOG for new immersive play platform

SKOOG, a new media tech company on a mission to offer children new creative and immersive play, has secured a global partnership with Sesame Workshop to launch an interactive platform that merges tactile technology with a content library featuring the popular Sesame Street characters. SKOOG aims to combine multi-sensory play …

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Big Potato Games partners with Vocala to bring its board game titles to Alexa

The independent board games company, Big Potato Games, has partnered with the voice design studio, Vocala, to bring a selection of its popular games out of the box and into the world of voice. Under the new partnership, best-sellers like Obama Llama and Linkee have been developed as voice activated …

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‘STEM toys will have an invaluable role to play in a post-pandemic world’, says Osmo CEO

With the likelihood that schools and universities will begin to ‘adopt a more hybrid model’ of offline and online learning in the coming months, experts in the educational toy sector have suggested that a post-pandemic world will see a greater value placed on STEM toys and STEM learning. It’s the …

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TikTok makes major move into ecommerce with Shopify partnership

The social media giant, TikTok is making its biggest push into e-commerce to date thanks to a new partnership with Shopify that will allow its retailers to begin advertising and selling goods through the platform. Shopify, which already provides the e-commerce platform for over 800,000 brands, will allow its merchants …

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GP Flair launches new website in move to reflect changes in customer habits

GP Flair has unveiled its updated online presence and new look for its company website, a move that reflects the change in the way that visitors engage with Flair over recent years. The firm officially launched www.Flairgp.co.uk last week, bringing with it what it bills as a ‘sleek and modern …

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Nintendo is bringing mixed reality play home with Mario Kart Live: Home Circuit launch

Nintendo has partnered with the tech specialist Velan Studios to launch a new Mario Kart mixed reality experience that will turn a player’s home into a Mario Kart racecourse to be traversed in both the physical and virtual worlds. Called Mario Kart Live: Home Circuit, the new mixed reality game …

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Hasbro details its first virtual convention Hasbro PulseCon to launch this month

Hasbro is launching a two-day convention to give fans unprecedented access to Hasbro brands, music and entertainment, marking a first for the global toymaker as it prepares to host the all-virtual event Hasbro PulseCon later this month. Taking place on September 25 and 26 this year and running exclusively on …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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Doctor Who: Worlds Apart takes BBC Studios into Blockchain Gaming with digital trading card game

Doctor Who is leaping into the realm of digital trading card games thanks to a new partnership between BBC Studios of Reality Gaming Group that will take the property into the field of blockchain gaming for the first time. The partnership will enable fans to collect and trade digital versions …

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LEGO launches online safety campaign for children called Small Builds for Big Conversations

The LEGO Group has launched a new series of creative challenges that offer parents and their children a guided method to engage in conversations about being a ‘good digital citizen’ and the importance of online safety. Called Small Builds for Big Conversations, the Build and Talk challenges have been created …

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