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Ravensburger opens floor to 3D designers with MyMiniFactory collaboration

The international board game giant, Ravensburger, has partnered with the London 3D content platform, MyMiniFactory to invite creatives to design new themes and figurines that can be used in an updated version of its popular title, Labyrinth. In a first of its kind IP licensing agreement, it is hoped that …

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LEGO Hidden Side AR building kits “will bridge generations” as toymaker teases plenty more to come

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

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LEGO steams ahead with Powered Up building sets thanks to this Disney Train and Station set

LEGO is steaming ahead with its Powered Up smartphone connected line of building sets with the grand unveiling of its new, 2,925-piece LEGO Disney Train and Station. This working train set doesn’t only come with a $330 price tag, but is also yet another step in LEGO’s mission to bridge …

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Spin Master unveils new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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SDCC: Collabsco joins Atari founder and Hollywood elite for Future of Gaming panel

While San Diego Comic Con has become somewhat of a Mecca for the pop culture scene’s population explosion in recent years, it’s more than just the SDCC exclusive merchandise that this four day film festival is offering the fans. San Diego Comic Con is also quickly becoming a hot bed …

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Tonies adds Disney’s The Lion King and The Jungle Book to growing kids’ audio system portfolio

The team behind the popular children’s audio system, Tonies, a product that plays songs and audio books based on popular children’s characters, has partnered with Disney to launch a new line, kicking off this year with The Lion King and The Jungle Book. The new licensed additions will launch on …

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Funko partners with Universal Games for its own mobile app game

Funko has partnered with Universal Games and Digital Platforms to launch a new mobile game featuring Funko Pop characters from across popular Universal franchises. Characters from the likes of Back to the Future, Jurassic World, Fantastic Plastik, Shrek, How to Train Your Dragon, and Universal Monsters can all be found …

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The Horse Club Adventures app is Schleich’s latest big brand investment for 2019

The stable door has been opened and now there’s just no slowing Schleich down, it would seem, as the company’s US outfit continues to propel its Horse Club into the modern era with the launch of the brand’s first app, Horse Club Adventure. It’s part of the latest wave of …

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Hasbro’s Magic: The Gathering will tap into market ‘upwards of 250 million’ when it launches to digital this year

Hasbro’s Magic: The Gathering will be tapping into a market of upwards of 250 million fans of collectable or trading card games when it officially launches to the digital space this year. Expectations are high for the popular card game that, when its PC version called Magic: The Gathering Arena …

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