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An Audio Experience | Tonies and the gateway to pre-reading learning

Sponsored post. Stories play a definitive role in early language development from learning, and as a child grows up, to reading and broadening vocabulary. Audio storytelling has the power to introduce children in the pre-reading stage to the wonders of narrative, long before they can read for themselves.  As listening …

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Making history | UK studio Designworks on developing icons from Thunderbirds to Mousetrap

Sponsored Post. When Jeremy and I started Designworks 30 years ago, we could never have predicted the direction it would take. Who’d have thought that within five years of starting the company, we would be developing toys and games for all the major brands across the UK and beyond? From …

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Fanattik builds on eighth year of growth and ‘significant 2020’ with enviable new office

The award-winning pop culture specialist, Fanattik is scaling things up somewhat. Following what the company behind some of the most sought after collectables and gift lines on the pop culture scene has billed as a ‘year of rapid growth,’ Fanattik is positioning itself for further expansion across the sector, with …

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Greener pastimes: ToyNews’ guide to the latest in sustainable toys

With greater consumer awareness surrounding the topic translating to fresh demand at retail, coupled with a retail landscape more conscious of the social and environmental impact of the products it lines its shelves with than ever before, the market for sustainable toys is an ever-increasing one – both in size …

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Environment | Build Your Own: “There’s real desire from retail and consumers to support sustainable”

Paper Engine’s Build Your Own division of eco-focused STEM crafting kits has only been on the scene one year, but it’s impact is already being felt industry-wide, having secured no fewer than four awards and celebrated a ‘hugely successful Christmas period’ last year.  ToyNews catches up with founder and origami …

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