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tonies® collaborates with Steiff for new Soft Cuddly Friends Tonies

Sponsored content     tonies® is excited to announce the arrival of the Soft Cuddly Friends Tonies, in collaboration with German plush toy brand Steiff. Combining the magical power of storytelling with the beautiful, soft plushes, the new Steiff collection is sure to surprise and delight little ones and introduce …

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Safer toys, shorter time to market | Managing risks from the earlier stages of development

Sponsored content from API – The Household Goods and Toys Quality Experts Pandemic uncertainty continues to impact industries globally, including the world of toys. While some brands are thriving, many are facing unprecedented disruption caused by qualified workforce reductions, delayed shipments, unsteady demand, and increased pressure to accelerate their time …

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Rubies makes dress up inclusive with new range of adaptive costumes

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

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Obituary | Peter Lockey, co-founder of The Puppet Company

It is with great sadness that ToyNews reports that Peter Lockey, co-founder and director of The Puppet Company, passed away on July 1st 2021, following a six month battle with a brain tumour. Founded by Peter and his wife, Sue, The Puppet Company was established in 2001 with the aim …

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Pigments of the imagination | ToyNews’ guide to the Arts & Crafts sector

Yet another product sector that can truly be heralded as a ‘saviour of sanity’ throughout the pandemic, the Arts & Crafts space is one that has witnessed considerable growth and demand this past year. It stands to reason, of course, as homeschooling parents have been turning to the medium of …

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An Audio Experience | Tonies and the gateway to pre-reading learning

Sponsored post. Stories play a definitive role in early language development from learning, and as a child grows up, to reading and broadening vocabulary. Audio storytelling has the power to introduce children in the pre-reading stage to the wonders of narrative, long before they can read for themselves.  As listening …

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Making history | UK studio Designworks on developing icons from Thunderbirds to Mousetrap

Sponsored Post. When Jeremy and I started Designworks 30 years ago, we could never have predicted the direction it would take. Who’d have thought that within five years of starting the company, we would be developing toys and games for all the major brands across the UK and beyond? From …

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Fanattik builds on eighth year of growth and ‘significant 2020’ with enviable new office

The award-winning pop culture specialist, Fanattik is scaling things up somewhat. Following what the company behind some of the most sought after collectables and gift lines on the pop culture scene has billed as a ‘year of rapid growth,’ Fanattik is positioning itself for further expansion across the sector, with …

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Greener pastimes: ToyNews’ guide to the latest in sustainable toys

With greater consumer awareness surrounding the topic translating to fresh demand at retail, coupled with a retail landscape more conscious of the social and environmental impact of the products it lines its shelves with than ever before, the market for sustainable toys is an ever-increasing one – both in size …

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Environment | Build Your Own: “There’s real desire from retail and consumers to support sustainable”

Paper Engine’s Build Your Own division of eco-focused STEM crafting kits has only been on the scene one year, but it’s impact is already being felt industry-wide, having secured no fewer than four awards and celebrated a ‘hugely successful Christmas period’ last year.  ToyNews catches up with founder and origami …

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