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Schleich UK’s life-sized Golden Lion takes pride of place at Hamleys’ London

Schleich UK has created a stir at Hamleys’ London store with the arrival of its life sized Golden Lion, a model that has taken pride of place on the iconic store’s third floor in celebration of the firm’s 85th anniversary.    Shoppers who venture to Hamleys in coming months will come …

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World view: Chinese pre-school IP GoGoBus becomes top selling toy line at Toys R Us South Korea

The Chinese animation studio and children’s entertainment business, Winsing is building a portfolio of success in the Asian markets, particularly South Korea, where its hit pre-school property GoGoBus has been listed among the best-selling licensed toys at Toys R Us. GoGoBus is an animated kids’ series based on social and …

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Electronic bike and scooter sales surge 230 per cent at Halfords

Sales of electronic bikes and scooters at the outdooring specialist, Halfords, have surged by 230 per cent year on year, while overall like-for-like cycling sales have increased 59.1 per cent. These are the latest results to emerge as the retailer posts its trading update for the 20 week period to …

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OnBuy’s ‘audacious Q4 marketing strategy’ sees £1m ITV deal and £5m for Q4 activity

The online marketplace, OnBuy, has detailed its most ‘audacious Q4 marketing strategy’ to date, having secured an £1m deal with ITV and set aside a further £5m marketing budget for Q4 this year. The move, it says, is part of a strategy to ‘massively expand its 8 million strong customer …

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Selfridges adds over 90 new lines to sustainable toy offering as part of its Project Earth campaign

Selfridges is throwing its weight behind the sustainability movement, having added in over 90 new lines to its sustainable and eco-friendly toy ranges as part of the retailer’s ongoing Project Earth initiative. The department store brand voiced its support of the wide-reaching sustainability movement last month. Project Earth is the …

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Kids Insights and The Social Store to host licensing and retail webinar this month

The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th …

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Bing toy sales surge in UK as MV Sports and 8th Wonder join Golden Bear on licensing roster

Acamar Films’ hit pre-school series Bing has seen toy sales achieve huge growth at UK retail over the past year, with the NPD Group listing it within the top ten fastest growing toy licenses for the period of January to June 2020. The surge follows the launch the Golden Bear …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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Jazwares met with ‘incredible demand’ for CoComelon debut toy line as toymaker rushes to replenish retailers

Jazwares has been met with ‘incredible demand’ for its CoComelon toy line, range of plush, vehicles, figurines, and role play toys that made its debut at retail this year and marks the first toy launch for the popular pre-school 3D animated series. The toy firm has stated that it is …

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LEGO sees first half sales and profits increases as Technic, Star Wars, Classic, and Harry Potter lead the charge

LEGO has recorded increases in both sales and profits for the first half of 2020, facing down the challenges put in place by the Coronavirus and the subsequent lockdown measurements across the globe. The Danish toy maker saw revenues for the first half of the year rise by seven per …

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