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Mattel encouraged by ‘progress and momentum’ reflected in Q4 and 2019 results

With $4.5 billion in sales for its Q4 and full year earnings for 2019, Mattel has come out flat on the year prior, beating the expectations of industry and market analysts. For the US toymaker, Q4 revenue declined three per cent to $1.47 billion, reflecting the numerous challenges that the …

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Woodbridge independent Toytown to shut up shop after more than 30 years

The Woodbridge independent toy shop, Toytown is preparing to close its doors for the last time this month, ending a High Street legacy that has spanned three decades. Run by sibling owners, Simon Adams and his sister Kym Blowers, Toytown has stood proud along Woodbridge’s Church Street for some 34 …

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Little Tikes launches Little Baby Bum toy range with exclusive Hamleys event

Little Tikes welcomed media, influencers and Strictly Come Dancing celebrities Gemma Atkinson, Gorka Marquez, and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys. Guests were invited for a first look at the full range of toys on …

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Frozen II and Star Wars toy sales help Hasbro to Q4 growth as firm hits $1.43bn

Strong sales of Star Wars and Frozen II toys have helped Hasbro enjoy a three per cent increase in revenue, hitting $1.43 billion in sales in the fourth quarter. Despite the fallout felt from President Trump’s trade war with China, net income rose to $267.3 million in Q4, ended December …

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MGA Entertainment hosts thousands of LOL Surprise fans at #Hairvibes launch in Manchester

More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls. The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans …

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Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

More than 50 million Squishmallows – the huggable plush line that was launched just two years ago – have now been sold across the globe, with ‘no signs of the demand slowing down,’ according to the product’s manufacturers. Kellytoy has detailed the success of the to line that has, to …

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The Entertainer launches Day of Play initiative with Young Minds in support of Children’s Mental Health Week

The Entertainer has launched a new initiative in partnership with Young Minds to make every Saturday a Day of Play; championing the importance of play in children for a happy, healthy mind and emotional wellbeing. The concept has been launched as an extension of the role the UK high street …

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Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …

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OnBuy receives £3m investment to expand online marketplace into over 20 countries this year

OnBuy, the online marketplace billed as the UK’s rival to Amazon, has just secured a further £3m in investment from a London-based venture capital fund. The platform secured a private investment round earlier this month. The latest round of investment came from Fuel Ventures and will be used to facilitate …

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Worcester’s Wise Owl Toys to shut up shop as owners enter semi-retirement

The Worcester independent toy shop, Wise Owl Toys has received an outpouring from its customer base after its owners announced their intentions to retire and shut up shop this year. Owners Mark and Heather Stewart detailed their plans to semi-retire later this year, having spent more than 20 years running …

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