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Smyths Toys brings Oscar back in new brand ad for 2019

Smyths Toys Superstores has unveiled its new brand ad for 2019, bringing Oscar back in a brand new story, three years on from the mascot’s first introduction. In the latest campaign, Oscar’s imagination has made the toy store his theatre, with a whole cast of iconic performers, from Barbie to …

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Schleich sets up major displays in FAO Schwarz

Schleich has further expanded its brand presence in two prestigious department store locations, with new life size lion and tiger displays taking centre stage at FAO Schwarz and Arnotts in Dublin. FAO Schwarz’s long-awaited entry to the European market began on Tuesday, October 22 with the opening of a new …

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Argos Catalogue plays starring role in retailer’s 2019 Christmas campaign

The Argos Catalogue is to take centre stage of the retailer’s 2019 Christmas advertising campaign, launching to TV viewers across the UK this evening. Argos has been shy in shouting about the launch event, with expectations for it to be “the first blockbuster Christmas commercial from a major British retailer …

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The Entertainer and The Salvation Army launch The Big Toy Appeal 2019

The Entertainer has partnered with The Salvation Army to launch a campaign to give as many underprivileged children as possible the joy of opening a present on Christmas day. The Big Toy Appeal encourages customers to pick up an extra toy to donate when they visit The Entertainer stores or …

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UK shopping centre Bluewater lays on promotional feast for The Very Hungry Caterpillar

Rocket Licensing has secured a partnership with the UK shopping centre, Bluewater, for a slate of promotional activity for The Very Hungry Caterpillar, as the popular children’s publishing brand continues to celebrate its 50th anniversary this year. The collaboration begins with the theming of Bluewater’s Green Flag award-winning nature trail. …

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Halloween rises among British children as celebration rings in £365m in consumer spend

The growing popularity of Halloween among British children could see the annual celebration bring in a sizeable £365 million in consumer spend this year, according to a new seasonal survey conducted by Kids Insights. Based on the results of a survey of 2,500 British kids in the 12 weeks between …

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Boppi and Harry Potter LEGO tipped in Tesco’s top ten toys for Christmas

Boppi the booty shaking Llama has topped Tesco’s top ten toys for Christmas list, the supermarket giant’s own prediction of what the best selling toys will be this year. Boppi is joined on the grocer’s list by big hitting items such as the LEGO Hogwarts’ Clock Tower from Harry Potter, …

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Aldi opens own online toy shop ahead of shoppers’ big Christmas spend

Aldi has opened its own online toy shop ahead of the major Christmas shopping season, offering online shoppers a dedicated portal to the retailer’s toy range. The digital destination is offering products from across its collection, including traditional wooden toys, ride ons, a whole host of games, as well as …

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Mothercare brings in KPMG to asses new options; floats franchise idea for UK

Mothercare has brought in the restructuring experts KPMG to assess what options the retailer has for its UK business, including a potential second CVA and the sale of its business, reports have suggested. Mothercare has been trying to sell its business in the UK, but has so far not managed …

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Devon toy shop dedicated to sustainable products named among UK’s most exciting start-ups

A Devonshire toy shop that specialises in selling only sustainable and ethical toys and gifts from around the world has been named among the UK’s most exciting start-ups. Good Things – based in Totnes in Devon – was among the finalists gathered at an event at the House of Parliament …

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