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LOL Surprise, Fortnite and Boppi the Llama among Argos’ Top Toys for Christmas

We’re still less than half-way towards Christmas and already, Argos has detailed its predicted top toys for the festive season this year, featuring one Booty Shakin’ Llama, a walking Buzz Lightyear and an appearance from LOL Suprise. The list of 12 toys tipped to be the hottest picks this Christmas …

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Profit growth of 51 per cent sees Trunki making further gains in Europe

Magmatic, the company behind the popular Trunki brand, has increased profits by 51 per cent and made further gains across Europe, according to its latest set of accounts. The Bristol-based company, founded by Rob Law in 2006 and known for its children’s ride-on suitcase, has seen earnings (EBITDA) rise to …

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Gruffalo toys, books and games showcased at immersive London pop-up this half-term

Toys, books and performances from MC Grammar are to take centre stage at a dedicated pop-up shop in London’s Covent Garden, celebrating all things Gruffalo this half-term week. The launch is part of Magic Light Pictures’ ongoing 20th anniversary celebrations of the iconic children’s literary character. Spread over two floors, …

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Playmobil renews intu’s family club sponsorship with major toy donation

Playmobil has renewed its sponsorship of the shopping centre owner intu’s family club after more than 100,000 children joined the initiative within a year of its launch. The retail brand launched the scheme last May to create an all-year-round programme of interactive activities and exclusive offers for families, following research …

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Disney Stores celebrate Aladdin UK release with Make-A-Wish partnership

Walt Disney Studios is celebrating the release of its live action adaptation of Aladdin in the UK and Europe with a Make-A-Wish collaboration to help deliver life-changing wishes for seriously ill children. Disney Stores across the UK and Europe are inviting guests to visit their local store on Saturday, May …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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Masha and the Bear launches branded Amazon store in multiple territories

Animaccord, the international licensing company and studio behind the animated cartoon, Masha and the Bear, is on a mission to build long-term relationships with the online giant, Amazon by launching a branded digital store on the platform for its US audiences. The launch of the platform aims to push the …

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Big Potato has big plans for global growth, starting with Distoy

The Shoreditch-based party game specialist, Big Potato is not keeping its plans for world domination a secret, detailing a renewed focus on international expansion when it lands at Distoy this year. Distributed across 28 countries already, some of Big Potato’s UK bestsellers have proven to be just as popular in …

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