Retail

In its 90th year, Merrythought has tapped into a new generation of Edward bear fans, following the success of Fox Productions' Goodbye to Christopher Robin.

Posh Paws will distribute an array of luxury plush product and other accessories such as girl’s gifts, stationery, nursery gifts and bedroom accessories, from across the many different Nici collections.

This alliance will enable Moose to expand the reach of new and existing brands in the region, creating a foothold for the brand through the games publisher and toy distribution specialist.

The company founders were invited to the Foreign Office last week where they were presented with the Board of Trade Award for Outstanding Contribution to International Trade and Investment by Dr Liam Fox MP.

According to reports, former executives at Toys R Us have been reaching out to toy manufacturers in order to begin plans for a comeback for the brand under Tru Kids.

Despite a drop of seven per cent in toy sales for the year, the UK market still brought in an impressive £3.3 billion.

According to the firm's press release, Sparkle Girlz has seen strong brand growth since its beginnings, now distributing its products globally.

For the five weeks to December 29th, the toy retailer posted a 13.5 per cent increase in the overall like for like sales while total sales increased 22.4 per cent.

The hobby and toy specialist is preparing to open its third store next month in face of high street woes.

The Peppa Pig toymaker has had a strong start to the financial new year will demand and popularity for products continuing.