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MGA Entertainment takes over Hamley’s window display with Poopsie Slime Surprise

MGA Entertainment has taken over Hamley’s London flagship store’s window with a display celebrating two new product launches this season from its collectable slime brand, Poopsie Slime Surprise. The best-selling collectable slime brand will be showcased in a vibrant display from September 5 to October 28 this year. The display …

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Smart Toys and Games keeps it local this summer with Arundel Festival sponsorship

Smart Toys and Games highlighted the benefits of keeping it local this summer, celebrating the success of a 10-day sponsorship of this year’s Arundel Festival, an annual event for the population of the UK historic market town. The festival – which took place between August 16 and 26 – is …

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Toymaster builds on British Garden Centres partnership with another raft of four

The UK toy shop buying group, Toymaster has expanded its partnership with British Garden Centres even further, adding a raft of four new sites to its growing portfolio. Building on a growing fleet of British Garden Centre partnerships, the latest swathe to join the Toymaster brand, include Hemel Hempstead Garden …

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Autumn Fair 2019: “It’s more important than ever for retailers to listen to each other”

For anyone heading to Birmingham’s NEC this September for your annual instalment of Autumn Fair antics, you can rest assured – things won’t be how they’ve ever been before. 2019 marks a year of sweeping changes to the show that has become a permanent and must-attend fixture in the industry …

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Praise for “letting kids decide their toys” as Wow! Stuff places in Walmart’s Top Rated by Kids Toys List

The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …

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The nation’s toy retailers speak as the Independent Toy Awards winners are revealed

Marvin’s Magic, Winning Moves, Tobar, and Golden Bear are just some of the names to have picked up Gold in this year’s Independent Toy Awards, featuring among an extensive list of gold, silver and bronze finalists in a competition celebrating the best of the industry. Published by Toy Shop UK, …

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Toys R Us Canada president resigns from top post after 20 years with the firm

Toys R Us Canada’s president, Melanie Teed-Murch, has resigned from her post after more than two decades with the company. A spokeswoman said that the toy industry veteran had handed in her resignation to accept a new opportunity, the details of which have not been disclosed. On top of this, …

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The marketing-focused August issue of ToyNews is ready to read online now

The marketing-focused August issue of ToyNews is available to read online, on your iPad, laptop or smart device now. This month, ToyNews dives into the world of marketing with our exclusive interview with Generation Media’s Jonathan Chambers as he explores the evolving world of TV and streaming, and what it …

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Schleich’s famed giant T-Rex gets golden new look for Smyths Toys special this autumn

Shuffle aside giant Schleich T-Rex, you’re about to be outshone, by a spectacular gold-painted version of the beast that will now be stomping into Smyths Toys Superstores across the UK. Yes, the toy maker’s attention-grabbing super-sized T-Rex has been a favourite among kids and families, appearing at store openings across …

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