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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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TIE calls out illegal traders and online platforms as fake toys top EU’s Safety Gate list of concerns

Fake toys have topped the list of concerns presented within a European report warning consumers about dangerous goods and products across the region. A total of 655 public alerts for toys were submitted on the Europe-wide warning system known as the EU Safety Gate last year, with toys from illegal …

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Craft Buddy secures supplier agreement with London and Whipsnade Zoos

The craft and hobby designer, Craft Buddy will be supplying the international conservation charity ZSL (the Zoological Society of London) two Zoos – London Zoo and Whipsnade Zoo – with products from its Crystal Art brand. The new supplier agreement also includes a programme of in-store demo days, so that …

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Boots warns of possible store closures in the UK

The US owner of pharmacy chain Boots has warned of possible store closures in the UK as it tries to cut costs. Walgreens Boots Alliance said it would take “decisive steps” to reduce costs as part of a company-wide “significant restructuring”. The move comes after the chain said it had suffered its …

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Whirligig gets in on online toy reviewing trend with its own toy testers

Independent toy shop, Whirligig is looking to tap into the online toy reviewer trend as it begins the hunt for toy testers to try out new products before it sells them. The successful applicant will be tasked with trying out games, puzzles and activities that the shop is considering adding …

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“The outpouring of local emotion has been astonishing”: Rachel Lowe on the last days of Portsmouth’s U-Need-Us

Growing up, much of the renowned board game and puzzle designer Rachel Lowe’s childhood was set to the backdrop of Portsmouth’s U-Need-Us joke and toy shop. Some years later, Lowe found herself to be one of the 96 year old shop’s best-loved suppliers. This month, U-Need-Us closed its doors for …

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Debenhams shareholders ‘backing Mike Ashley as CEO’

Sports Direct has been contacted by shareholders in Debenhams, expressing their support for the appointment of Mike Ashley as its CEO, the company has said. The sports goods chain has also stated that the same shareholders have been in contact regarding the protection of their interests in the department store …

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The Entertainer partners National Autistic Society for World Autism Awareness Week

The family-owned high street toy retailer, The Entertainer is partnering with the UK charity, the National Autistic Society to support World Autism Awareness Week which takes place this week (April 1st to 7th). Over the course of the week, The Entertainer’s Quiet Hour will run each morning for the first …

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