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Masha and the Bear launches branded Amazon store in multiple territories

Animaccord, the international licensing company and studio behind the animated cartoon, Masha and the Bear, is on a mission to build long-term relationships with the online giant, Amazon by launching a branded digital store on the platform for its US audiences. The launch of the platform aims to push the …

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Big Potato has big plans for global growth, starting with Distoy

The Shoreditch-based party game specialist, Big Potato is not keeping its plans for world domination a secret, detailing a renewed focus on international expansion when it lands at Distoy this year. Distributed across 28 countries already, some of Big Potato’s UK bestsellers have proven to be just as popular in …

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Play and Tech sector at heart of new direction for Autumn Fair 2019

Play and tech will be the topic of focus for the toy industry at this year’s Autumn Fair, as the show prepares to recalibrate and launch its new direction for 2019 and beyond. The NEC show will be unveiling a raft of new initiatives and changes this year, kicking off …

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Play Big Tour brings huge success for Little Tikes

Little Tikes is celebrating the success of its Play Big tour, an initiative that visited five shopping centre locations across the UK as part of the brand’s 50th anniversary year. Almost 20,000 adults and children from across the UK took part in the toy firm’s nationwide campaign, as they enjoyed …

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“Unsustainable” business rates system needs reform, says Tesco boss Dave Lewis

The boss of Tesco has called on internet retail giants like Amazon to pay new sales tax to support shops on the British high street, warning that the current business rates system is ‘unsustainable.’ Dave Lewis, who has been the CEO of Tesco since 2014, suggested in a piece written …

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MV Sports among award winning partners at first PAW Patrol Summit

Licensed and outdoor toys specialist, MV Sports has been named among Nickelodeon and Spin Master’s award-winning partners at the pair’s first PAW Patrol Summit. Last week, Viacom Nickelodeon Consumer Products and Spin Master held the first summit of its kind, recognising the accomplishments of retail and licensing partners with the …

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Craft Buddy to host trade open day and workshops for newest arts and crafts lines

The art and craft specialist, Craft Buddy is opening its doors and inviting trade customers, existing and new, to open days on June 28, 29, and Monday July 1 this year. The event – taking place at the firm’s Buckinghamshire headquarters – will offer visitors exclusive viewings of its newest …

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