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Tru Kids Brands is putting the bang back in retail with Candytopia partnership

Tru Kids Brands is launching a new, full-sensory, brand and play experience to put the bang back into toy retail via a new partnership with Candytopia. Together, the pair launch the Toys R Us Adventure, an immersive experience for kids and families. The concept will launch in Chicago, at Brookfield …

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Vivid’s Nestlings hit shelves with VIP Influencer launch at Smyths

Vivid’s new launch, Nestlings hit shelves last weekend, doing so in style with an exclusive VIP influencer event a Smyths’ ket Staples Corner store. The event saw a mix of kidfluencers, parent bloggers and consumers come together to celebrate the launch with special guests, hit YouTubers Ruby Rube and her …

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Register for Toy Fair 2020 now and learn about the show’s new Influencer Day

Registration has now opened for media and visitors to attend Toy Fair 2020 – the 67th Toy Fair to be held once again at London’s Olympia next January. Organised by the British Toy & Hobby Association, the 2020 event will run from January 21 to 23 and will host a …

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Amazon found to allow sale of toys ‘weeks before asking for safety documents’

Amazon has been allowing for the sale of unregulated toys via its online ecommerce platform, without confirming product safety compliance until weeks after trading has commenced, according to a report from CNBC. The news outlet has learned of cases in which sellers have only been asked to submit safety documents …

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Simon’s Cat pounces into plush with social commerce platform Teespring

The global content creator Endemol Shine Group is launching a new line of plush toys inspired by its hit animated property, Simon’s Cat. The new launch arrives courtesy of a collaboration with the social commerce platform, Teespring. Available for pre-order, the Simon’s Cat Plush is based on the lovable white …

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Retailers call for ‘urgent government action’ to save a high street in strife

Retailers are calling for urgent government action to help high streets in their struggle for footfall and sales as new data reveals that the number of shops, pubs and restaurants closing is rising at the fastest rate in ten years. According to the research, around 16 stores closed their doors …

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Hornby Hobbies’ St Pancras pop-up is ‘just the start of major retail plans’

A pop-up Hornby Hobbies store located at London’s St Pancras station is just the first of many Hornby branded mini shops to be opening up in ‘high profile locations’ across the UK, the toy train and model specialist has confirmed. Speaking with ToyNews, the British heritage hobby brand has outlined …

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MGA Entertainment takes over Hamley’s window display with Poopsie Slime Surprise

MGA Entertainment has taken over Hamley’s London flagship store’s window with a display celebrating two new product launches this season from its collectable slime brand, Poopsie Slime Surprise. The best-selling collectable slime brand will be showcased in a vibrant display from September 5 to October 28 this year. The display …

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