Product Development

The Toy Coach Azhelle Wade launches The Toy Academy second edition

The three times patented toy inventor and winner of multiple toy awards, Azhelle Wade – also known as The Toy Coach – is launching the second edition of her popular Toy Creators Academy. Billed as the first toy business programme of its kind, The Toy Academy teaches participants how to …

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Hornby unveils its younger years PlayTrains range for 2021

Hornby Hobbies is tapping into the younger years market with the launch of PlayTrains, a new range of remote controlled, battery train sets and accessories. The new PlayTrains line features working lights, sounds, three speeds in both forward and reverse, and an easy to clip together track system that enables …

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BioBuddi patents new ‘green’ material that ‘will propel the firm across international markets’ this year

The Dutch brand, BioBuddi has successfully patented a new range of ‘green’ toys that, it says, will propel the firm across the international markets as it promotes carbon neutral manufacturing and bio-based materials. BioBuddie had previously introduced bio-based toy blocks to the market, however, it has now developed a new …

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LEGO curates mindfulness soundscape of 10,000 bricks with LEGO White Noise

The LEGO Group is treading (softly) new ground for toys in the mindfulness space with the launch of a new LEGO White Noise playlist, designed to help listeners find a moment of relaxation – by listening the noises made by LEGO bricks. But there’s no soundtracks of fully-grown adults yelping …

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Board Games can provide ‘significant benefits for those with Alzheimer’s’ says new study from Asmodee and Game in Lab

A new study into the effects of play has uncovered that playing board games can have a significant beneficial effect for those with Alzheimer’s. Jointly commissioned by Asmodee and Game in Lab, the study – titles Cognitive – Adaptation – Behaviour –  was the first of its kind to look …

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Cra-Z-Art owner LaRose Industries acquires Mattel’s Arts, Crafts and Stationery business

LaRose Industries, the owners of the Cra-Z-Art brand a globally revered name in the classic toy, arts and crafts, and puzzles space has acquired the Arts, Crafts, Stationery (AST) business from Mattel. The deal includes the popular RoseArt and Rose Moon brands as well as the rights to produce and …

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Ken in a wheelchair and Barbie with vitiligo join fashion doll brand’s latest diversity launch

The Barbie brand is pushing forward with its mission to represent global diversity and inclusivity in the fashion doll aisle with new additions to its Fashionista line-up, including Ken in a wheelchair, Ken with rooted hair, and a barbie with lighter skin with vitiligo. The Barbie Fashionistas line is recognised …

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Homegrown | No monkeying around: The right royal welcome of Laurence King

The next in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the British born publishing house Laurence King to talk about its successful move into children’s toys, games, and activity kits, and how …

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Homegrown | One man’s JUNKO and a transatlantic sales story

The next in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, this week, ToyNews catches up with the toy inventor, Peter Rope to learn about the international expansion of his flagship JUNKO brand – a popular attraction …

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Ticket to Ride Europe celebrates 15 years with collector’s edition from Asmodee

Asmodee and Days of Wonder are celebrating the 15th anniversary of the hit board game, Ticket to Ride Europe with the launch of a limited collector’s edition this spring. Ticket to Ride Europe is the second installment of the Ticket to Ride gaming franchise, one that has been enjoyed by …

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