Product Development

The handmade tale | Fiesta Crafts on why the demand for arts & crafts is here for the long run

Fiesta Crafts has become a name synonymous with the make and do sector, thanks to a portfolio of arts and crafts ranges spanning it all, from 3D construction craft kits and masks to family games; all of which took its turn in the spotlight this past year. ToyNews catches up …

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Carrera Revell Group to take on Rollplay distribution across Europe

Carrera Revell Group has struck a deal with the manual and electric children’s vehicles specialist, Rollplay to take over distribution across the UK, Benelux, Italy, Spain, France, Germany, and Austria. The distribution deal with the global manufacturers of toy car racetracks, model kits, and RC vehicles will commence in June …

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VTech hits record full year results as sales in Europe grow by 22.6 per cent

Group revenue for VTech Holdings Limited has hit a record $2,372.3 million, an increase of 9.5 per cent year on year, the firm has revealed in its latest results for the financial year ended March 31st, 2021. The company has reported record revenue and profit, with growth across all three …

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Stimulated brain sales | From the fidget market to sustainable collectables, Brainstorm Toys talks 2021

At the on-set of the pandemic, demand for STEM toys went into overdrive across the UK. For Brainstorm Toys Ltd, it was elementary; provide the market with a portfolio it had been curating throughout its long-standing history with the toy trade. We talk to marketing manager Debra Tiffany about playing …

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Smart Toys and Games launches spring/summer hero titles Pirates Crossfire and Apple Twist

Smart Toys and Games has released a slate of new spring/summer launches as the firm continues to ride a wave of popularity in strategy and puzzle games that sprang out of the nation’s lockdowns this year and last. The newest collection from the brain game specialist features titles including Pirates …

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Kids’ audio platform Yoto raises $17m funding to facilitate growth across Europe and North America

The kids’ audio platform, Yoto – the London-based team behind the award-winning Yoto Player – has raised $17 million in a Series A funding to help facilitate its rapid growth across Europe and North America. The investment was led by Acton Capital with participation from JamJar Investments, Global Founders Capital, …

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Oink Games launches Kickstarter to take its tabletop gaming portfolio to the Nintendo Switch

The Japanese board and card game publisher, Oink Games, recognised by many for its sleek and stylish game design, has launched a campaign to bring its library of titles to the Nintendo Switch. As part of the company’s ongoing mission to build “a world where you can play board games, …

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Sawdust and Rainbows scales down its popular Wee’UN for new Compact edition

The indoor wooden play apparatus specialist, Sawdust and Rainbows is continuing to bolster its 2021 portfolio, this time with the launch of its new Compact Wee’UN, a play area designed to allow toddlers to develop their sensory and motor skills. The company has seen vast success within the indoor play …

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TRAPPED Escape Room Games unveils second series of escape room game packs

TRAPPED Escape Room Games, the range of titles designed to turn any room into an escape room, has detailed the arrival of its second series of escape experiences, with three new themed titles, taking places to the zoo, into space, and onboard a plane. Called The Zoo, Mission to Mars, …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids Insights data shows that over half of …

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