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Product Development

Sound and visionary: How the Toniebox reinvented story time for the toy market

When FAO Schwarz launched its premiere UK destination within London’s Selfridges to the public just last month it was a carefully curated portfolio of partners with which the US retailer decorated its expansive floor of toys. Among them, was Tonies. A German outfit that has been performing particularly well across …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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Opinion: Sticking to the code and why we should be discouraging copycats

This week’s industry opinion comes from Victor Caddy, partner at Wynne Jones IP, a firm specialising in copyright and protection. Caddy has over 25 years as a specialist trademark and design attorney. He once appeared in an episode of The Sweeney. Copycat toys look like the real thing. They have …

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Chicago Toy and Game Fair reveals Young Inventor Challenge winners

Chicago Toy and Game Fair has revealed the winners of this year’s Young Inventor Challenge, a celebration of young toy and game talent in which more than 250 kids competed for the prized winning spots. This year’s ChiTAG welcomed more than 30,000 attendees to the experiential and immersive playground at …

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Razor goes full-throttle with UK supply in wake of Re:creation administration

It’s a full-throttle Christmas and beyond for the Razor brand this season and for 2020, as the firm underlines its strength of position in the wheeled goods market, despite news last week that its distribution partner, Re:creation was entering administration. Speaking with ToyNews, James Dobson, EMEA sales director for Razor …

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Mojo Nation details Play Creators Festival 2020

Mojo Nation has dated its Play Creators Festival 2020, a three-day event boasting conferences, pitching sessions, awards and networking opportunities for those working in the world of toy and game design. Taking place at London’s Stamford Bridge, the full line-up of events forming next year’s Play Creators Festival are: Monday September 7th (Evening) …

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The BTHA unveils line-up for tenth annual Design Student Seminar at Toy Fair 2020

The British Toy and Hobby Association has detailed the lineup for the tenth annual Design Student Seminar at Toy Fair 2020. The event will take place on Thursday, January 23rd in the Apex Room at Olympia, London, where more than 120 students will be in attendance as the BTHA hosts …

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Award-winning game designer Rachel Lowe launches WWE: Road to WrestleMania Board Game

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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Revell unveils new Iron Maiden Spitfire in latest duet with the iconic metal band

Revell has detailed its latest collaboration with the heavy metal rockers, Iron Maiden, in celebration of the band’s iconic single, Aces High. The single was featured on the band’s fifth studio album, Powerslave and the songs lyrics are written from the perspective of a British Royal Air Force pilot fighting …

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Here’s how you can get involved in the ToyNews Toy Fair special issue

ToyNews is accepting editorial for its January/February Toy Fair special issue now. Don’t miss your chance to be a part of the industry’s must read Toy Fair special issue of ToyNews by securing your spot within our extensive London Toy Fair, Nuremberg Toy Fair and Spring Fair coverage today. Work …

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