Product Development

TRAPPED Escape Room Games unveils second series of escape room game packs

TRAPPED Escape Room Games, the range of titles designed to turn any room into an escape room, has detailed the arrival of its second series of escape experiences, with three new themed titles, taking places to the zoo, into space, and onboard a plane. Called The Zoo, Mission to Mars, …

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Green age waste ban | The Insights Family explores sustainability in the kids’ market

With greater purchasing power comes greater social responsibility… or words to that effect. Undeniable though, is the increasing demand and interest in sustainability and eco-consciousness among target audiences. Here, The Insights Family’s founder, Nick Richardson explores the issue Figures from the latest Kids Insights data shows that over half of …

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Yoto promises new original music collabs is ‘just the start’ of a diverse library of kids’ musical artists

The children’s audio platform, Yoto has launched a series of exclusive new music releases featuring hit children’s artists such as Jazzy Ash, Caspar Babypants, Elliott Park, Sonia De Los Santos, Secret Agent 23 Skidoo, and Lucy Kalantari. The release of the child-friendly musical content follows research that has proved music …

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Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

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Wow! Stuff readies for European growth with £4.5m funding from Independent Growth Finance

Wow! Stuff has secured a £4.5 million facility from Independent Growth Finance to help the award-winning toy innovator in its ongoing growth aspirations, particularly across the European market. As a company already working with global brands, the Wolverhampton-headquartered business has offices in LA and Hong Kong, but is now looking …

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All the right notes | Halilit sees ‘fantastic growth’ of musical instruments amid pre-school sector boom

Halilit has reported “fantastic growth” of its musical instrument range over the past 12 months, citing an increase in demand driven by parents keen to help their children engage in online music classes throughout the pandemic. The firm’s line-up of musical instrument toys is just part of a bolstered pre-school …

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SmartMax expands its best-selling My First range with My First Acrobats

The award-winning pre-school construction sets brand, SmartMax, is expanding on its best-selling My First collection with the launch of My First Acrobats, a new range designed for kids aged 18 months to five. The new My First Acrobats collection features six differently shaped geometric building blocks and three metal balls, …

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Brainstorm Toys combines arts and crafts with imaginative play with My Very Own Fairy Jar launch

Brainstorm Toys has welcomed the arrival of its new My Very Own Fairy Jar, a three in one activity set that combines arts and crafts with imagination and bedroom decor. My Very Own Fairy Jar enables kids to create their own fairy world and then light it up. The set …

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LEGO and Universal Music Group unveil eight new additions to LEGO VIDIYO

The LEGO Group and Universal Music Group have unveiled eight new additions to the LEGO VIDIYO platform, including two new BeatBoxes, 12 Bandmates, and five unique Stage Models. The raft of new products has been launched to bring more play opportunities to the LEGO VIDIYO world with an increased variety …

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Bandai UK reveals Tamagotchi Pix to ‘allow players into the Tamagotchi world like never before’

Bandai UK is fortifying the Tamagotchi franchise with a new launch that allows fans to enter the Tamagotchi world like never before, called Tamagotchi Pix.  The device will be the first of its kind to feature a built-in camera that allows users to take pictures with their virtual pet and …

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