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Product Development

LEGO taps into arts and crafts sector with brand new launch, LEGO Dots

The Danish construction toy maker, LEGO launched itself firmly into the arts and crafts sector this morning, with the grand public unveiling of its new line, LEGO Dots. Designed to tap into the “current appetite for a new mode of LEGO play,” while servicing a healthy arts and crafts, creative …

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Mattel details its next sustainability move through new Mega Bloks bio-plastics line

Mattel’s Mega brand, the company’s popular construction toy arm, is launching a new environmentally sustainable, bio-based plastics line. As part of the move, Mega Bloks will now feature three pre-school building sets in Polar Friends, Safari Friends, and Woodland Friends, all of which will be made from bio-based resins. The …

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Mattel to move Mega Bloks manufacture from Montreal to China and Mexico

Mattel is moving the manufacturing operations of its Mega Bloks brand from Canada to its facilities in Mexico and China in a move that will see it shrink its Montreal facility. The toymaker confirmed the move last week, citing that it will enable to company to better use the volume …

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Toy Fair 2020: Wild + Wolf lands Roald Dahl partnership for Petit Collage games, puzzles, and more

The award-winning gifting company Wild + Wolf has landed a new partnership with The Roald Dahl Story Company to develop a range of licensed puzzles, board games, card games, and more. The range will become part of the firm’s toy and game offering under its Petit Collage brand and will …

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Toy Fair 2020: University Games dials up the magic with new 3D Harry Potter puzzles

It’s with more than a dusting of magic that University Games is looking to enchant visitors and fans this season with its new series of 3D puzzles based on some of the most iconic buildings from the Harry Potter film franchise. Unveiled for the first time this London Toy Fair, …

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Toy Fair 2020: “This is a huge year for Hunter Price and Orb Toys, and it all stars with London Toy Fair”

Hunter Price International is kicking off 2020 with its debut appearance at the London Toy Fair. Having recently celebrated its 10th anniversary, the consumer products business has earmarked the next 12 months as a ‘huge step change,’ as it looks to continue to grow its successful toys, stationery, homewares, bags …

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Toy Fair 2020: Wow! Stuff reveals its Wow! Pods character collectables

Wow! Stuff, the award-winning team behind a recent wave of innovative new toy lines is preparing for the launch of ‘one of the hottest and most radical new collectables,’ for youngsters. Called Wow! Pods, the new range has been described by Wow! Stuff’s CEO, Richard North, as “unlike any other …

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Toy Fair 2020: Moose Toys makes show debut to ‘revolutionise collectables’ with new launch Oh! My Gif

The leading global toy company, Moose Toys is heading to London Toy Fair for the first time, where it will launch a new range of collectable toys inspired by the online social language of gifs. Oh! My Gif brings the hilarious world of digital gifs to life through a range …

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Read the Toy Fair special issue of ToyNews online today

The Toy Fair special issue of ToyNews is ready to read online, on your smart device or iPad – giving you look at the year ahead and the trends that will be hitting the toy industry the most. It’s the first ToyNews of 2020, and of the decade, making this …

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Toy Fair 2020: Halilit to unveil refreshed look of its popular kids’ musical instrument range

Halilit is preparing for the big unveiling of a fresh new look for its highly regarded range of children’s musical instruments at London Toy Fair next week, boasting a new logo, and vibrant packaging to better showcase the products it has become renowned for. The new style also incorporates information …

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