Product Development

Sawdust & Rainbows unveils its new STEAM building toy, Scaffer

The Northern Ireland-based activity and climbing toy specialist has unveiled the latest addition to its range of Pikler-inspired toys as it introduces Scaffer, a system designed to encourage STEAM play among children. Taking its name from the trade term for a scaffolder, the unique, safety-tested system of interlocking boards cut …

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TOMY grows arts and crafts portfolio with launch of Maché Magic

TOMY is continuing to grow its arts and crafts category and tap into the ‘growing trend for home made gifting’ with the launch of its Maché Magic, a new play-set that brings DIY paper-maché to the toy aisles. Maché Magic requires only tissue paper and water to get underway in …

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WowWee lifts the lid on boundary-breaking tech toy Got2Glow Fairy Finder

WowWee, the global toy manufacturer behind the hit Fingerlings brand and My Squish Little Dumplings has lifted the lid on its latest innovation – a new tech toy that combines discovery with nurturing play – the Got2Glow Fairy Finder. The new launch will see children track down the more than …

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Zuru Toys reveals plans to make all Five Surprise products from recycled plastics

Zuru Toys has revealed plans to make its two largest global brands under the Five Surprise banner – Mini Brands and Mini Toys – 100 per cent virgin plastic free. Its latest stride in the company’s ongoing mission for better sustainability measures and a reduction of its own carbon footprint …

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Moose Toys launches Akedo Ultimate Arcade Warriors its next ‘global action franchise mega hit’

Moose Toys is delivering a knockout new launch this summer and its ‘biggest boys’ launch to date’ with the arrival of Akedo – Ultimate Arcade Warriors, a battling action figure series that will launch with a new animated series, a licensing programme managed by WildBrain CPLG, and a special tournament …

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PlayMonster ‘scales footprint in arts & crafts’ with Ann Williams Group acquisition

The international toy company, PlayMonster has acquired the award-winning craft and activity kits manufacturer, Ann Williams Group in a move that will ‘further scale the company’s footprint’ in the arts and crafts toy sector. Brands now joining the PlayMonster portfolio as part of the deal, include Craft-tastic, Loopdedoo, Craft Crush, …

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LEGO reveals first prototype brick made from recycled plastic in ‘first step on long journey’

A prototype LEGO brick made from recycled plastic has become the latest advance made by the Danish toy maker in its ongoing journey towards better sustainability and its ‘ambitious goal’ of becoming 100 per cent sustainable by 2030. It’s taken a team of more than 150 engineers three years to …

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Mattel Games feeds demand for ‘active and social gameplay with Crossed Signals

Mattel is continuing to tap into the growing audience for active and social games nights with the launch of Crossed Signals, a fast-paced electronic light and sound matching game that offers players ‘an interactive challenge’ for indoor and outdoor play. The latest title to join the Mattel Games portfolio – …

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Mojo Nation reveals Play Creators Awards 2021 finalists

Mojo Nation has unveiled the finalists for this year’s Play Creators Awards, an awards programme developed to celebrate figures in the toy and game design community that have excelled over the last 12 months. The shortlist spans in-house design teams as well as external invention studios and design partners. As …

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Yoto launches two new albums from Monkey Music to encourage language and motor skills development

The children’s audio platform, Yoto has launched two albums from the award-winning Monkey Music classis, Sing and Learn and Copy Me, produced to encourage babies and toddlers to develop their language and motor skills through singing, clapping, and dancing. The two new Yoto Cards are now available globally excluding in the …

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