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Product Development

The Entertainer builds Fundamentally Children partnership with Balancing Play Campaign

Building on its existing relationship with Fundamentally Children, The Entertainer is now supporting the company’s Balancing Play Campaign. The multi-faceted campaign will launch in May 2019 and is designed to promote healthy play, provide expert advice for parents to make informed choices about play, and promote ‘Good Toys’ and the …

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Does this image confirm the arrival of LEGO Stranger Things?

A German retailer has fuelled fresh speculation that a LEGO Stranger Things line is indeed in the works, following various reports quashing the rumours earlier this year. Posted by Lucky Bricks, the image depicts the Stranger Things character Duston alongside the Demogorgon, in what seemingly confirms all rumours to be …

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Zuru’s newest Robo Alive additions bring ice and fire dragons to the toy box

Love it, loathe it, or you’re still choking on your own disbelief over how the latest episode played out, it’s true that a certain fantasy TV series is guaranteed to dominate chatter for the next month, at least. Not ones to miss an opportunity, Zuru is now allowing us to …

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Cozmo and Overdrive firm Anki ‘to lay off entire staff and close down business’

Anki, the robotics company behind the likes of Cozmo and Anki Overdrive is laying off its entire staff and shutting up shop, according to reports from The Verge and Recode. In a meeting on Monday morning, CEO of the US company, Boris Sofman told staff that all jobs would be …

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The NPD Group reveals the UK’s best-selling infant toys

The NPD Group has detailed the latest insights into the best-selling infant and baby toys, underpinning the UK’s spot at the fourth largest toy market in the world, with the highest per capita spend in Europe. The Group has confirmed that British consumers spent £3.3 billion on toys in 2018, …

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Asmodee to build board game worlds into novels with new Aconyte Books arm

The global games publisher, Asmodee has created its own fiction imprint under the name Aconyte Books. The division will be publishing novels based on a number of the firm’s best selling game properties. As part of its mission, Aconyte will also be actively pursuing licenses for third-party tie-in fiction, with …

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Jazwares details Angry Birds toy line as Rovio sees Q1 financials lift off

Jazwares has detailed its new Angry Birds toy line, scheduled to hit shelves this July, three months ahead of the cinematic release of The Angry Birds Movie 2. This new toy line follows Jazwares’ appointment as global master toy partner for Rovio Entertainment, who has just posted its own first …

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Kidicraft magics up Harry Potter 3D puzzles in new Warner Bros partnership

Kidicraft has been handed the exclusive distribution rights to a range of Harry Potter themed 3D jigsaw puzzles for both the UK and Republic of Ireland. The move comes as Warner Bros Consumer Products continues to roll-out licensing partnerships for its blockbuster Wizarding World of Harry Potter franchise, that now …

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Panini’s new deal with Quidd “further establishes digital as mainstream way to collect”

Panini has reaffirmed its commitment to the digital collectables space via a new deal in the US that brings its NBA licensed trading cards and stickers to the popular Quidd app. The move, according to Quidd CEO and founder, Michael Bramlage, is a big step in “further establishing digital collecting …

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