Product Development

“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

Read More »

3D printed toys takes next leap as Little You partners with materials specialist Rize

Rize, a company on a mission to bring 3D printing to consumers everywhere, has partnered with the custom collectable toy platform, Little You, on an initiative to allow kids to turn their own creations into functional, 3D anime toy figures. Headquartered in Toronto, Little You lets children make unique, custom …

Read More »

Claws and Effect | The continued expansion of Exploding Kittens

Exploding Kittens burst onto the scene in 2015 when it set records as the most backed game on Kickstarter to date. Six years later, the kittens’ explosion is still expanding with ten games to the portfolio and 45 countries on its roster. ToyNews talks to Exploding Kittens’ director of international …

Read More »

The handmade tale | Fiesta Crafts on why the demand for arts & crafts is here for the long run

Fiesta Crafts has become a name synonymous with the make and do sector, thanks to a portfolio of arts and crafts ranges spanning it all, from 3D construction craft kits and masks to family games; all of which took its turn in the spotlight this past year. ToyNews catches up …

Read More »

Carrera Revell Group to take on Rollplay distribution across Europe

Carrera Revell Group has struck a deal with the manual and electric children’s vehicles specialist, Rollplay to take over distribution across the UK, Benelux, Italy, Spain, France, Germany, and Austria. The distribution deal with the global manufacturers of toy car racetracks, model kits, and RC vehicles will commence in June …

Read More »

VTech hits record full year results as sales in Europe grow by 22.6 per cent

Group revenue for VTech Holdings Limited has hit a record $2,372.3 million, an increase of 9.5 per cent year on year, the firm has revealed in its latest results for the financial year ended March 31st, 2021. The company has reported record revenue and profit, with growth across all three …

Read More »

Stimulated brain sales | From the fidget market to sustainable collectables, Brainstorm Toys talks 2021

At the on-set of the pandemic, demand for STEM toys went into overdrive across the UK. For Brainstorm Toys Ltd, it was elementary; provide the market with a portfolio it had been curating throughout its long-standing history with the toy trade. We talk to marketing manager Debra Tiffany about playing …

Read More »

Smart Toys and Games launches spring/summer hero titles Pirates Crossfire and Apple Twist

Smart Toys and Games has released a slate of new spring/summer launches as the firm continues to ride a wave of popularity in strategy and puzzle games that sprang out of the nation’s lockdowns this year and last. The newest collection from the brain game specialist features titles including Pirates …

Read More »

Kids’ audio platform Yoto raises $17m funding to facilitate growth across Europe and North America

The kids’ audio platform, Yoto – the London-based team behind the award-winning Yoto Player – has raised $17 million in a Series A funding to help facilitate its rapid growth across Europe and North America. The investment was led by Acton Capital with participation from JamJar Investments, Global Founders Capital, …

Read More »

Oink Games launches Kickstarter to take its tabletop gaming portfolio to the Nintendo Switch

The Japanese board and card game publisher, Oink Games, recognised by many for its sleek and stylish game design, has launched a campaign to bring its library of titles to the Nintendo Switch. As part of the company’s ongoing mission to build “a world where you can play board games, …

Read More »