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Product Development

HoHo Entertainment on what toy partnerships could look like for Shane the Chef and CloudBabies

Helen Howells, joint managing director at HoHo Entertainment – the entertainment company behind CloudBabies and Shane the Chef – understands that if you’re going to make an omelette, you’ll need to break a few eggs. Whether those eggs are the traditions of the toy industry, or the traditional licensing model …

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It’s official! LEGO and Nintendo unveil the LEGO NES building kit and it’s a thing of beauty

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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Thames and Kosmos welcomes Solar Powered Rovers to its range as demand for science kits surges

Thames & Kosmos has welcomed the arrival of a new range of Solar Powered Rovers to the product portfolio, a hotly anticipated range that found production delayed over the last few months owing to the Covid-19 pandemic. The kit is suitable for children aged eight and upwards, and according to …

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Very Puzzled launches first Indiegogo campaign to bring diversity into children’s puzzles

A children’s toy manufacturer that has set out to connect children to diversity through play has officially launched its new crowdfunding campaign on Indiegogo. Called Very Puzzled, the company looks to provide a vibrant range of engaging jigsaw puzzles that parents and carers can explore with their children. The concepts …

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LEGO teases Nintendo latest: An officially licensed replica Nintendo Entertainment System

Having already successfully immortalised Super Mario and his nemesis Bowser in brick form, LEGO is stepping its partnership with Nintendo up a level with its latest tease, an officially licensed LEGO replica of the Nintendo Entertainment System. Images first appeared online this week of what appeared to be the LEGO …

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Pumpkin Projects’ Valeria Miglioli: “Too long we’ve been flooded with toys for a quick sale and no longevity”

Having spent 16 years heading up product development at Fiesta Crafts, Valeria Miglioli has made her return to the scene with a clear cut and defined message to present to the market; that this is an industry that should always strive to be better than what it was before. It’s …

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Zimpli Kids relaunches its educational Slime and Gelli ranges with new eco-friendly packaging

Following a 12 month period of working to reduce its environmental impact, Zimpli Kids has re-introduced its educational range of slime and Gelli’ products to the market, this time to be ‘bigger, better, and eco-friendly.’ As a result of the development, Zimpli Kids now boasts a range that uses its …

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Mojo Nation reveals this year’s Play Creators Awards finalists

Mojo Nation has revealed the finalists for this year’s Play Creators Awards, an event that celebrates figures in the toy and game design community to have excelled over the past 12 months. The shortlist of finalists for this year’s Awards includes in-house design teams, outside invention studios, and freelance design …

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Artist formerly known for prints: Laurence King Publishing is settling into the children’s games sector

From specialist publisher of art and design books, to a top pick of the independent retailers plugging into the ‘make and do’ market, and a growing name in the children’s games and gifts sector, Laurence King’s reputation is a steadily flourishing one. For a company that “stumbled into the children’s …

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PlayMonster introduces Snap Ships – “the biggest launch in the company’s history”

PlayMonster has billed it “the biggest launch in the company’s history,” marking the arrival of its new line of building toys for the US market called Snap Ships – a range of collectable and versatile modular building toys that has kids building – and battling – a line-up of spacecrafts. …

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