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Product Development

Razor goes full-throttle with UK supply in wake of Re:creation administration

It’s a full-throttle Christmas and beyond for the Razor brand this season and for 2020, as the firm underlines its strength of position in the wheeled goods market, despite news last week that its distribution partner, Re:creation was entering administration. Speaking with ToyNews, James Dobson, EMEA sales director for Razor …

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Mojo Nation details Play Creators Festival 2020

Mojo Nation has dated its Play Creators Festival 2020, a three-day event boasting conferences, pitching sessions, awards and networking opportunities for those working in the world of toy and game design. Taking place at London’s Stamford Bridge, the full line-up of events forming next year’s Play Creators Festival are: Monday September 7th (Evening) …

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The BTHA unveils line-up for tenth annual Design Student Seminar at Toy Fair 2020

The British Toy and Hobby Association has detailed the lineup for the tenth annual Design Student Seminar at Toy Fair 2020. The event will take place on Thursday, January 23rd in the Apex Room at Olympia, London, where more than 120 students will be in attendance as the BTHA hosts …

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Award-winning game designer Rachel Lowe launches WWE: Road to WrestleMania Board Game

WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …

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Revell unveils new Iron Maiden Spitfire in latest duet with the iconic metal band

Revell has detailed its latest collaboration with the heavy metal rockers, Iron Maiden, in celebration of the band’s iconic single, Aces High. The single was featured on the band’s fifth studio album, Powerslave and the songs lyrics are written from the perspective of a British Royal Air Force pilot fighting …

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Here’s how you can get involved in the ToyNews Toy Fair special issue

ToyNews is accepting editorial for its January/February Toy Fair special issue now. Don’t miss your chance to be a part of the industry’s must read Toy Fair special issue of ToyNews by securing your spot within our extensive London Toy Fair, Nuremberg Toy Fair and Spring Fair coverage today. Work …

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Zimpli Kids launches first bath toy collectables as it ‘turns bath time into sensory activity for kids’

Zimpli Kids has become quite the fixture of bath time fun since it launched onto the scene with its Gelli Baff and Slime Baff brands. Now, the firm has taken its alignment with the daily ritual one step further, with the launch of its first collectable bath toy. Bath time …

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Panda Mony Toys: “It seems to me that kids aren’t respected by the entertainment industry”

The independent US outfit, Panda Mony Toys has made it its mission in recent years to shake up the action figure market, a space it believes has “become stagnant with toy companies chasing the big comic book and movie franchises” with the launch of its original IP, Alter Nation. Earlier …

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MGA to introduce biodegradable plastic and paper packaging to LOL Surprise in 2020

MGA Entertainment’s CEO, Isaac Larian, has confirmed the toymaker’s intentions to step up its efforts towards sustainability and fighting the plastic waste issue, by introducing a new biodegradable plastic to its LOL Surprise dolls by 2020. In an exclusive with CNN Business, Larian addressed the issue of plastic waste, stating …

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MGA Entertainment gears up for Wreck Royale collectable cars launch

MGA Entertainment is gearing up for the launch of a new line of collectable cars, Wreck Royale, a range of ‘exploding’ vehicles that can be crashed, mixed and matched. Launching in time for the New Year, Wreck Royale features a range of cars with spring-loaded bumpers that make them flip …

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