Product Development

Zuru embarks on sustainability mission with TerraCycle partnership

Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line. The new partnership will encourage consumers to think green and recycle all of their used balloon plastics …

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LEGO taps into wellness market with new book LEGO Build Yourself Happy

LEGO has spotted opportunity within the current wellness trend as it prepares to launch a new book, LEGO Build Yourself Happy: The Joy of LEGO Play with DK Books. The book will take readers on a journey of self-discovery by exploring the ‘calming benefits’ of the LEGO hobby. The book …

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Indie video game Shovel Knight returns to Kickstarter for board game adaptation

The multi-million best-selling indie video game Shovel Knight has returned to Kickstarter to appeal to fans, this time in the form of a new physical board game adaptation. The original digital title was launched to the crowdfunding platform back in 2014 when it entered the fray with the initial goal …

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Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK. The magical illusion costume comes with a unique authentication code that allows users to …

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Connected Play Landscape grows 150 per cent as Collabsco reveals its 2019 outlook

The Connected Play Landscape is on a clear path of evolution, expanding a full 150 per cent (year to date 2018) to span upwards of 262 companies that now straddle the worlds of physical and digital play, according to research conducted by the tech-toy space specialists, Collabsco. One year on …

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Monkey CoCo is launching a subscription box service for STEM toys

The team of toy developers at Monkey CoCo are putting an educational slant on the subscription box service trend, tapping into the growing STEM toy market by delivering new learning toys to members each month. The service will provide subscribers with a different kit each month, each with a focus …

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Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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Mojo Nation reveals inaugural Play Creators Awards finalists

The toy and game design body, Mojo Nation has revealed the finalists of its inaugural Play Creators Awards, an event launched to celebrate the achievements of the toy and game designer community. The Awards will take place at London’s Under the Bridge on Monday, September 2, where R&D teams, freelance …

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Fundamentally Children explores ‘digital divide’ between kids and grandparents

A new piece of research into toys and play habits and exploring the ‘digital divide’ by Fundamentally Children’s Dr Amanda Gummer and Anna Taylor, has been published by the International Toy Research Association. The paper, Connected Grandparents: Are Smart Toys the Future of Intergenerational Play? combines qualitative and quantitative research …

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There and Bakugan: A Hobby’s Tale – Spin Master on the return of its hit gaming brand

Following months of preparation and surging viewer numbers for its animated series, Bakugan is launching back on to the boys’ market. Robert Hutchins talks to Spin Master’s UK commercial director, Phil Hooper about what the company has in store for this perennial boys’ brand for this year and beyond. How …

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