Product Development

Cra-Z-Art opens first international sales office in Manchester as it eyes European growth

The popular arts and crafts kits, puzzles, and school supplies manufacturer, Cra-Z-Art has opened its first international sales office in Manchester as the company continues to see steady international growth. The new office will be headed up by the toy industry sales veteran, Oliver Williams. Located in Manchester’s city center, Cra-Z-Art’s …

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PlayMonster details product extension plans for Hasbro’s heritage Koosh brand

PlayMonster has secured a new deal with Hasbro to bring its 35 year old toy brand, Koosh, to retail next autumn, as the firm continues its plans to expand its global business. Under the new deal, PlayMonster will ‘amplify the Koosh brand’ to bring the active toy to new audiences …

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Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

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Dantoy’s new Green Bean toy line will ‘push boundaries of consumer perception’ and eco toys

The Danish toy maker, Dantoy is looking to push the boundaries of both product development and consumer perception with the launch of its latest sustainable-developed toy line, Green Bean; a range of toys created directly from the waste material of the toy company’s own toy production methods. The award-winning toy …

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Slime of the times: Why 2020 has been the year for Zimpli Kids to make its biggest changes

By its own admission, this time last year Zimpli Kids was a company left feeling unfulfilled. It’s an odd thing to say about a firm who at the time was sitting with some of its best sales figures to date under its hat, while it’s hard to imagine that, for …

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Bing brings in the IP protection experts Incopro as global demand for products continues to surge

Acamar Films has partnered with the brand protection experts Incopro to ensure the safety of its Bing products and live events as well as safeguard the trust of its consumers as the global demand for the pre-school property continues to surge. The London-based animation studio has seen a ‘significant acceleration’ …

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The sustainability of Clementoni: “We must get consumers to realise the intrinsic value of toys”

It’s a challenge that Clementoni has presented to the toy industry, and one to rise to before the ‘small window of opportunity’ disappears entirely: Get consumers to realise the intrinsic value of toys and games to society, or suffer a catastrophic loss in the fight for a sustainable future. Clementoni …

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Taxi Game company launches five new trivia board games amid ‘rocketing demand’ across the UK

The Scottish board gaming company, Taxi Game, has launched a raft of new titles under its Taxi! trivia board game range, with the addition of three new sports-themed editions for Rangers FC, Chelsea FC, and The Open, as well as two destination-themed games for Liverpool and Greater Manchester. The launch …

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Allingham Games eyes UK and international distributor for award-winning The Good Life board game

Allingham Games, the independent design and publishing outfit behind the Play for Change Bronze award-winning tabletop gaming title, The Good Life, is eyeing partnerships for international distribution for the game championed for promoting the message of sustainable living and the ‘grow your own’ culture. The Good Life taps into the …

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Indie Focus: Counter Attack bridges football and hobby gaming with deep strategy tabletop title

The beautiful game; a game of deep strategy, critical thinking, mental agility and the fitness to slog it out for 90 minutes with the crowds baying for blood. Wash it all down with a boozy night on the town and at this point, we very well could be talking about …

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