Product Development

Gibsons launches jigsaw personalisation service Made For You by Gibsons

Gibsons has launched a new personalisation service that will allow puzzlers to create their own jigsaws by uploading photos to the Made For You by Gibsons platform. Launched exclusively to the Gibsons site, the new initiative allows consumers to create either 1,000 or 500-piece jigsaws in three different box designs, …

Read More »

MGA Entertainment launches LOL Surprise Dance Dance Dance series

MGA Entertainment has detailed the launch of its newest LOL Surprise brand extension, with the arrival of LOL Surprise Dance Dance Dance featuring a new range of characters, new fashions, and unique dance moves that kids can unbox, collect, learn, and then remix. The new line includes the LOL Surprise …

Read More »

Jazwares lifts the lid on its latest collectable doll line GlamCrush Crush-It Girls

The global toy and licensing specialist, Jazwares, has this week lifted the lid on its newest collectable dolls line, GlamCrush, a new series aimed at inspiring creativity in all aspiring make-up artists. Inspired by popular beauty trends, GlamCrush Crush-It Girls is a range of dolls each showing off a different …

Read More »

Environment | Build Your Own: “There’s real desire from retail and consumers to support sustainable”

Paper Engine’s Build Your Own division of eco-focused STEM crafting kits has only been on the scene one year, but it’s impact is already being felt industry-wide, having secured no fewer than four awards and celebrated a ‘hugely successful Christmas period’ last year.  ToyNews catches up with founder and origami …

Read More »

Rescue dog plush maker Pibborafi eyes UK sales as pandemic fuels triple digit growth

A toy company that manufactures, sells, and donates plush toys for children designed after real-life rescued dogs has seen triple digit growth in the market, fuelled by the nation’s love of pets and increased pet ownership over the course of the pandemic. A US-based toy manufacturer that has just opened …

Read More »

Capstone Games launches Family Brand division with two new titles for emerging audiences

The popular US board game publisher, Capstone Games has outlined its move into the family gaming arena as it ‘accomodates a wider audience’ with the launch of Juicy Fruits and Rorschach. The two new titles will be launched under Capstone’s new Family Brand, a division that has been established in …

Read More »

Orchard Toys raises over £10,000 for the NHS through Home Learning Activity Books success

The educational games and puzzles expert Orchard Toys has reported the ‘phenomenal success’ of its NHS money-raising and home-learning support initiative that witnessed the launch of two bespoke Home Learning Activity Books. Selling over 1,000 copies within half an hour of their launch across social media, and the rest of …

Read More »

The Toy Coach Azhelle Wade launches The Toy Academy second edition

The three times patented toy inventor and winner of multiple toy awards, Azhelle Wade – also known as The Toy Coach – is launching the second edition of her popular Toy Creators Academy. Billed as the first toy business programme of its kind, The Toy Academy teaches participants how to …

Read More »

Hornby unveils its younger years PlayTrains range for 2021

Hornby Hobbies is tapping into the younger years market with the launch of PlayTrains, a new range of remote controlled, battery train sets and accessories. The new PlayTrains line features working lights, sounds, three speeds in both forward and reverse, and an easy to clip together track system that enables …

Read More »

BioBuddi patents new ‘green’ material that ‘will propel the firm across international markets’ this year

The Dutch brand, BioBuddi has successfully patented a new range of ‘green’ toys that, it says, will propel the firm across the international markets as it promotes carbon neutral manufacturing and bio-based materials. BioBuddie had previously introduced bio-based toy blocks to the market, however, it has now developed a new …

Read More »