Product Development

Wow! Stuff and Aardman announce MovieMates

In a joint statement, toy innovation company Wow! Stuff and award-winning stop-motion animation studio Aardman have today announced a collaboration on a global consumer products initiative, MovieMates. MovieMates, launching first with the blockbuster franchise Jurassic World, are a range of collectable highly detailed and articulated action figures mounted on a …

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Tonies marks World Book Day with Gruffalo giveaway and four new titles

This Thursday 3 March, children around the world will be dressing up as their favourite characters from their most-loved books to mark World Book Day. To celebrate, children’s audio speaker system tonies is adding four new characters to its extensive family of Tonies. It will also be marking the day …

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Moose Toys details new releases for 2022, including Magic Mixies Mixlings collectables

Moose Toys has released details of its offerings across a range of new and established categories for 2022. Following record-breaking holiday sales of Magic Mixies Magic Cauldron, no.1 according to NPD data in Special Features Plush in December and the Fall season (August-December 2021), and recently the recipient of Creative Toy of the …

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Two new ranges join Na! Na! Na! Surprise collection

MGA Entertainment has announced the expansion of its Na! Na! Na! Surprise collection. For spring/summer 2022, Na! Na! Na! Surprise will see two new ranges hit the shelves. Since the brand’s launch in 2019, the fashion doll brand has seen huge success. Na! Na! Na! Surprise was the first ever …

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JAKKS Pacific announces new Sonic the Hedgehog 2 toys and costumes

JAKKS Pacific and Disguise have announced a new line of toys and costumes launching in spring 2022 in celebration of Paramount Pictures’ feature film, Sonic the Hedgehog 2. The new line of merchandise from JAKKS is set to include action figures, playsets, vehicles, plush toys and other collectibles just in time for …

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PlayMonster expands Spirograph range

The classic craft activity Spirograph is reaching a new generation of creators in 2022, with the help of PlayMonster and The Walt Disney Company. The latest innovations will introduce 3D playsets and clips inspired by various The Walt Disney Company franchises, as well as trending Mandala designs. Developed in 1965, …

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Dantoy launches toy line made from recycled maritime materials

In 2018, Danish company dantoy launched its BIO-line, of products made from sugarcane; in 2020 it debuted its GREEN BEAN line –items made from the waste material generated by the toy company’s own production methods. Last year saw the launch of dantoy’s Take Back Strategy, under which the company collects damaged dantoy …

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LEGO recreates the home of Real Madrid

The spectacular home of Real Madrid Club de Fútbol can now be built in LEGO brick form as the ultimate display piece for fans.  The launch of the LEGO Real Madrid Santiago Bernabéu Stadium set coincides with the club’s 120th anniversary and the 75th anniversary of the iconic grounds. Made up …

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PopHeads debuts eco-friendly 3D card craft creations

UK-based 3D design studio PopHeads is launching a new eco-friendly range of pop-out craft creations this month, exclusive to the UK. Part of the StackaWraps Global network, PopHeads has responded to increasing demand for craft toys, gifts, and creative partnerships generated by the success of their international retail displays. With …

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