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Product Development

The Umbrella Academy Card Game Kickstarter campaign hitss 100 per cent funding within one hour of going live

A Kickstarter campaign to launch a new card game based on the hit comic-series-turned Netflix series, The Umbrella Academy has sailed past its crowdfunding goal and is now on track to hit £200,000 in pledges. Developed in partnership between Dark Horse Comics and Studio71 Games, the new games aims to …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Pressure Games launches Kickstarter for its retro-inspired active-tech toy hybrid Countdown

Pressure Games, a toy development unit that aims to combine active, social and imaginative play to today’s demand for tech toys, has launched its Kickstarter campaign for its already international award-winning concept, Countdown. Countdown is a retro-inspired tech toy that comes with more than 12 reflex, logic, and movement puzzles …

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Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd. The John GmbH portfolio covers lines …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Music maestros take note – LEGO Ideas launches a playable Grand Piano set

Well, LEGO’s gone and done it again – yet another reason to hand over the wallet and clear out some space on your bookshelves. This time it’s the launch of its actually playable, LEGO Ideas Grand Piano set. The launch is the latest from the LEGO Ideas collection, the platform …

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Edx Education’s Heather Welch: “Educational toys are going to hit a stride like never before”

Until only recently, Edx Education had sold its products through Amazon, an evolution itself of the business it built some 25 years ago sourcing and distributing learning products to schools across the UK. Having found success in the space, and in response to the ongoing demand for such products, the …

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Spin Master ‘encouraged by the revival of brick and mortars’ as it details post-lockdown plans

The global toy company Spin Master has struck a note of optimism for the course of the rest of the year, having outlined its plans to support its retail partners with stock, promotional plans and TV support for its most popular lines. The company has been ‘encouraged’ by the revival …

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Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”

While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …

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