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Product Development

Toy and Game Conference 2019: “The Copycat Code of Conduct will fuel innovation in the toy industry”

The Toy and Game Copycat Code of Conduct will aim to fuel and reward innovation within the toy industry, while crack down on the controversial issue of products of similar look and style launching within the toy industry. Victor Caddy, director and partner of trademarks and design at Wynne Jones …

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Mojo Nation celebrates ‘thriving toy design community’ with Play Creators Festival

Glance over your shoulder a second to look at the past first half a year and you’ll see a trail emblazoned with some of the best innovation the toy space has witnessed for some time. Despite the much-reported hardships 2019 has also brought with it for the likes of the …

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Independent Toy Awards shows retail’s support of inclusivity but “there’s still a lot to do”

Among an extensive list of winners of this year’s Independent Toy Awards – the annual Awards voted for by the UK’s indie toy retail scene – praise has been handed to an evolving industry for its better adoption of inclusivity within the toy box. Comprising not only the usual industry …

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Warner Bros. celebrates Batman’s 80th at Mojo Nation’s Play Creators Awards

Warner Bros. is continuing to celebrate the 80th anniversary of its caped crusader, taking up sponsorship of the Design Icon award at this year’s Play Creators Awards. Representatives from Warner Bros. UK – the studio behind DC, the DC universe, and of course the iconic DC character Batman, will be …

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Hipster vibes: Hippychick’s Julia Minchin on 20 years of success and building a sustainable future

The kitchen table story is one wellknown within the toy industry, perhaps more so than any other, for the simple reason that for those of a particular mindedness – the likes of which are intrinsically drawn to this line of business – play comes naturally. Beyond the literal act of …

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Barbie partners with Izzy Wheels for wheelchairs that reflect individuals through fashion

Mattel’s iconic fashion doll brand, Barbie is aiming to break new ground for the topic of inclusivity in the toy box, with a new collection wheelchair designs that champion diversity and self-expression through fashion. The toy maker has partnered with Izzy Wheels to introduce four limited-edition designs, each inspired by …

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One Dear World celebrates inclusivity with crowdfunding campaign for six new disability dolls

The creator of the multicultural soft toy doll range, One Dear World, has launched a new crowdfunding campaign to grow the current collection to include six new inclusive disability dolls. Frustrated by the lack of diversity among the dolls available, Winnie Mak who originates from Hong Kong and is now …

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Hasbro will start phasing out plastic packaging next year in mission to eliminate by 2022

Hasbro has detailed its plans to begin phasing out plastic from new product packaging, including elements like polybags, elastic bands, shrink wrap, window sheets and blister packs from 2020. The move will be part one of Hasbro’s ambition to eliminate ‘virtually all’ plastic packaging for new products by the end …

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Evil Dead 2 rises again on Kickstarter with new campaign from Jasco Games

Tabletop game publisher Jasco Games is readying to resurrect the Evil Dead franchise with a Kickstarter campaign for a new Evil Dead 2 board game. Developed in collaboration with Lynnvander Studios – the licensing group for the Evil Dead 2 – the campaign is a new project to ‘bring the …

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