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Product Development

Final nominees for the Toy & Game Innovation Awards revealed

The final nominees for the 12th Annual Toy & Game Innovation Awards, hosted by The Chicago Toy and Game Group, have been revealed. Voted on by industry experts, retailers and consumers to honour the top toy and game innovators from around the world, the TAGIEs are recognised as one of …

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Hornby Hobbies and Corgi re-release iconic Harry Potter models amid demand boom for the franchise

Hornby Hobbies and the Corgi brand have re-released a line of Harry Potter die-cast products, tapping into the current resurgence for the Wizarding World brand at retail. Last year, the British toy model and hobby specialist teamed up with Warner Bros. to kick-start a three year licensing partnership for the …

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International success for Avocado Smash puts Ridley’s Games on path to become ‘global player’

Ridley’s Games is on the path to become a global player within the games industry, according to its brand owner Wild & Wolf who is celebrating a year of ‘incredible growth’ for its games division over the past year alone. Ahead of the unit’s first London Toy Fair exhibition, Wild …

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Gibsons pledges to eliminate all plastic packaging from its products by 2021

Gibsons has pledged to eliminate all plastic packaging by 2021. The UK independent games and puzzles specialist has placed sustainability at the core of its operations for the past few years, moving to focus more of its efforts on reducing waste through design and innovation in the sector. By the …

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First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Big Potato and Turbo Punch join £1m club on Kickstarter with Muffin Time success

Muffin Time, the latest party game title from the quick-fire game experts, Big Potato – developed in collaboration with Turbo Punch – joined an elite club last week when it secured more than £1,000,000 on the crowdfunding platform, Kickstarter. Still climbing by the time the campaign closed, the project hit …

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Wow! Stuff celebrates Innovation category win at Licensing Awards 2019

Wow! Stuff is celebrating a big win at last night’s Licensing Awards 2019 with its tongue firmly in its cheek, after trumping competition in the Innovation category for its Harry Potter Invisibility Cloak. Partnering with the team at Warner Bros, Wow! Stuff’s Harry Potter Invisibility Cloak uses AR and green …

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Toy and Game Conference 2019: Toy makers chase the billion dollar franchise, but retail leans on smaller companies

It was conflicting but not altogether left-field views that made up the discussion around the ‘State of Play’ between toy design, marketing and retail at last week’s Toy and Game Design Conference, as industry polars met on stage to talk about the ever-shifting dynamic. Fundamentally Children’s Dr Amanda Gummer chaired …

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Generation Media lands Vue cinema campaign for Masha and the Bear

Generation Media is celebrating the success having played a hand in landing a campaign to bring Masha and the Bear to 89 Vue venues across the UK and Ireland from this September 20. The most viewed family cartoon’ on YouTube from Guinness World Record’s Book (2019), Masha abnd the Bear …

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