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Product Development

Spin Master teams with Rubik’s Cube to launch new Perplexus Puzzles range

Spin Master is teaming up with the world-famous Rubik’s Cube to launch a new range of Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, the master licensee for Rubik’s. Together the pair will develop a co-branded Rubik’s x Perplexus range, which will feature a …

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Kidicraft continues to build its 3D puzzle line with new Animal Planet range

On the heels of its DC Comics Superman and Batman puzzle range launch last week, Kidicraft is continuing to bolster its licensed products output for 2020, this time detailing a raft of new Animal Planet puzzles for kids. The Animal Planet range will initially launch in just the 63-piece puzzle …

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Trends UK named official distributor of new NERF Bunkr battle zone range

Trends UK has been named the official distributor of the new NERF Bunkr range, a battle zone system aimed at taking NERF blaster action to the next level, under license of Hasbro. The NERF Bunkr features an array of innovative and unique NERF-branded inflatable obstacles, suitable for both indoor and …

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Asmodee, Mojo Nation and UK Games Expo partner on Art of the Tabletop student initiative

Asmodee has teamed up with Mojo Nation and UK Games Expo to launch an initiative aimed at encouraging more illustration and graphic design students to consider careers in board games. Launching in February, the Art of the Tabletop initiative will see students from several universities across the UK tasked with …

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TOMY builds on Hide and Squeak Eggs range success with new lines ahead of Easter

TOMY Toomies, the award-winning pre-school and bath toy brand, is expanding its popular Hide and Squeak Eggs range for spring/summer 2020. Toomies Hide and Squeak Eggs have enjoyed a successful past 25 years on the market and in 2018 became the number one best selling item in its category in …

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Gaming Innovation: From console wars to family gaming together

Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …

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Sound and visionary: How the Toniebox reinvented story time for the toy market

When FAO Schwarz launched its premiere UK destination within London’s Selfridges to the public just last month it was a carefully curated portfolio of partners with which the US retailer decorated its expansive floor of toys. Among them, was Tonies. A German outfit that has been performing particularly well across …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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Opinion: Sticking to the code and why we should be discouraging copycats

This week’s industry opinion comes from Victor Caddy, partner at Wynne Jones IP, a firm specialising in copyright and protection. Caddy has over 25 years as a specialist trademark and design attorney. He once appeared in an episode of The Sweeney. Copycat toys look like the real thing. They have …

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Chicago Toy and Game Fair reveals Young Inventor Challenge winners

Chicago Toy and Game Fair has revealed the winners of this year’s Young Inventor Challenge, a celebration of young toy and game talent in which more than 250 kids competed for the prized winning spots. This year’s ChiTAG welcomed more than 30,000 attendees to the experiential and immersive playground at …

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