Product Development

MGA Entertainment gears up for Wreck Royale collectable cars launch

MGA Entertainment is gearing up for the launch of a new line of collectable cars, Wreck Royale, a range of ‘exploding’ vehicles that can be crashed, mixed and matched. Launching in time for the New Year, Wreck Royale features a range of cars with spring-loaded bumpers that make them flip …

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Warwick Davis takes shift at Argos to celebrate Star Wars Jedi: Fallen Order

Star Wars actor, Warwick Davis, took on a shift at Argos’ collection counter last week to help celebrate the launch of the video game title, Star Wars Jedi: Fallen Order. The movie star famed for his roles as characters including the Ewok Wicket in Return of the Jedi, donned an …

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Trunki teams with Halfords to launch first Balance Bike and Scooters range

Trunki has partnered with Halfords to launch its first range of Trunki Balance Bikes and Scooters, a new line that can be ridden, towed, folded and carried. Designed by Rob Law, the brains behind the original Trunki ride-on suitcase concept, the products are available exclusively at Halfords. The partnership was brokered …

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SmartGames unveils new multi-level logic game, Atlantis Escape

The multi-level logic game specialist, SmartGames has unveiled its latest single-player puzzle challenge game, Atlantis Escape, a title it believes ‘will be making a splash this A/W.’ Challenging children aged eight and upwards, the aim of Atlantis Escape is to escape the city before it disappears underwater. Using their cognitive …

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Smart toy specialist Ojo hits Kickstarter to fund four new learning games

The smart toy specialist and STEM focused toy maker, Ojo, has taken to Kickstarter to crowdfund investment in a raft of four new games to “stimulate children’s curiosity.” In a single campaign running until November 25 this year, Ojo is looking to secure new investment in a portfolio of games …

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Smiffys appoints Kerry Logistics as the UK fancy dress business eyes further international growth

Kerry Logistics has secured a global supply chain contract with the UK-based family-owned fancy dress business, Smiffys. As part of the contract, the Hong Kong headquartered logistics company has set up a new central distribution centre for Smiffys in Ningbo, a key port and industrial hub in east China’s Zhejiang …

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Playmobil, Funko and Ravensburger celebrate Back to Future’s 35th anniversary

Playmobil, Funko, and Ravensburger are among a slate of toy and gifting partners to have signed with Universal to celebrate the 35th anniversary of its timeless classic, Back to the Future. As part of the celebrations surrounding the beloved film franchise, Playmobil has created a new collection featuring fan favourite …

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Chicago Toy and Game Group to host the 14th Annual Young Inventor Challenge

 The Chicago Toy and Game Group is to host its annual Young Inventor Challenge (YIC), marking the 14th year of running its a global search for the most innovative toys and games designed by kids. Offering the coveted opportunity to enter into licensing deals with toy and game industry giants, …

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Former Disney and Netflix execs launch Playper toy company with mission of ditching the plastic

A team of former Disney and Netflix executives have banded together to launch a new toy and connected play company with the mission of tackling the toy industry’s reliance on plastic. Playper is a company that specialises in paper-based, AR-enhanced construction toys and games, and has launched onto the scene …

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Confessions of a game designer: An interview with the prolific Rustan Hakansson

From playing, to organising major tournaments, to working with big distributors and publishers, as well as a stint with the Board Game Geek team, before turning pro at game design in more recent years, the Swedish board gaming expert, Rustan Hakansson’s knowledge of the sector spans just about every aspect …

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