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Product Development

Is sustainable attainable?

With conversation around the issues of plastics and plastic waste growing in importance in the public eye, Robert Hutchins kicks off a new ToyNews campaign to look at the concept of sustainability in the toy industry.

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“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings

Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.

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