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Product Development

LEGO and IKEA’s long awaited collaboration ‘devises new way for creative play in the home’

The fruits of a collaboration between IKEA and The LEGO Group have finally been unveiled, as the two brands join forces to launch BYGGLEK, a new storage system featuring LEGO studs and a special LEGO brick set. The collection will be sold in IKEA stores and online from October 1st …

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Hasbro unveils Play-Doh Builder taking the brand into licensed construction play-sets

Hasbro is moving in on the construction category with the introduction of Play-Doh Builder, a new range from the arts and crafts focused brand that will allow kids to create their own constructed play-sets. The new range will launch in the US and globally this month with both classic building …

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Studio71 Games unveils As You ‘Wich, the firm’s first female-lead tabletop gaming title

Studio71 Games is making new history for itself having partnered with game designers Janelle Jones and Sanji Moore to launch the company’s first female lead tabletop gaming title. A creative, multi-player sandwich building card game, the new title has been ten years in development, but now ready to launch under …

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Gibsons launches new puzzle advent calendar and ‘its bigger and better than ever’

Fueled by the success of its first jigsaw puzzle Christmas Calendar, a launch that won a Gift of the Year in 2019, Gibsons has unveiled a new jigsaw puzzle advent calendar, billed as bigger and better than ever before. Unlike the previous Gibsons advent calendars that first launched in 2018, …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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IDW Games delays launch of Metal Gear Solid tabletop title stating it ‘won’t compromise quality’

The revered games publisher, IDW Games has been forced to delay the release of the much anticipated Metal Gear Solid tabletop title for a second time, telling fans that it wouldn’t compromise its standards for quality to hit the 2020 release date. The news marks the second time the game …

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LEGO rolls out its LEGO Braille Bricks in seven countries following successful pilot program

The LEGO Foundation and the LEGO Group have detailed the official launch of LEGO Braille Bricks in seven countries, including France, Germany, the UK, and the US, following the success of a pilot programme that was launched in April last year. The initiative was first introduced during the Sustainable Brands …

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Chicago Toy & Game Group re-brands under the name People of Play

The Chicago Toy & Game Group is re-branding under the name People of Play. Led by Mary Couzin, the founder of Chicago Toy & Game Group in 2003, People of Play will continue the mission of promoting innovation, creativity, and connectivity in the toy and games industry. The organisation is …

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US game designer finds humour in the global pandemic through Kickstarter project Surviving Quarantine

A US game designer has taken to Kickstarter to launch a new family tabletop game designed to help players around the world make light of and find the humour in the global pandemic. The game has been billed as a ‘play on the madness of the pandemic’ challenging players to …

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Emmerdale star Charley Webb launches new sustainable toy brand Nordi Babi

The Emmerdale star and entrepreneur, Charley Webb has launched a new toy brand for babies and pre-schoolers, inspired by the Scandinavian look and style. Called Nordi Babi, the toy line was launched via the soap star’s Instagram page, with the first run already a sell-out success. Webb – who plays …

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