Product Development

Schleich launches collectable mystery eggs

Following the success of its collectable offering over the past two years, Schleich has further strengthened its portfolio within the sector beyond the more traditional blind bags with its first range of mystery collectable eggs, featuring cute baby animals. Part of the magical world of BAYALA, there are six Hatching …

Read More »

Inclusive toy brand Little Omo unveils new food puzzles

Inclusive educational toy brand Little Omo has added to its offering with a fun new puzzle range. The WholeFood Puzzle collection aims to introduce kids to a variety of exotic fruits, vegetables, plants and legumes, while developing their fine motor skills. Hand-made in the UK from FSC wood sourced in …

Read More »

Waboba marks 10 million sales of Moon Ball with new Moonshine version

Since its soft launch in 2021, Waboba’s Moon Ball has become the world’s number-one best-selling ball, with over 10 million sold. “While it’s always been a popular activity toy, its popularity has zoomed with the onset of social media,” says Jordan Sullivan, Waboba’s Director of Fun. “There have been over one million …

Read More »

PLAYMOBIL introduces Duck on Call

PLAYMOBIL is introducing a new theme world and animated series featuring Ducklas, a cheeky boy trapped in a duck’s body, who leads exciting missions together with his three young friends – a firefighter, policewoman and emergency doctor. The new PLAYMOBIL sets are designed to be full of innovation and offer …

Read More »

TOMY launches Toomies Batman range

In line with the release of the much-anticipated The Batman film this March, TOMY Toomies has announced the launch of a new range of toys that bring Gotham City a little closer to home.  In partnership with Warner Bros, the new range of character figures and vehicles brings the action …

Read More »

Funko channels Alfred Hitchcock with Rear Window game

A new game based on Alfred Hitchcock’s 1954 nail-biter Rear Window is coming this summer from Prospero Hall, Funko Games’ creative studio. Rear Window is a game of deduction and suspense. Carefully observe strange clues and ominous patterns in the things going on in the apartments across the way. There are …

Read More »

Ravensburger gives Villainous a Star Wars spin

Ravensburger has announced the newest title in its award-winning Villainous board game franchise will be based on the Star Wars galaxy. In the new Star Wars (Power of the Dark Side) Villainous game, gamers can play as Darth Vader, Asajj Ventress, Kylo Ren, Moff Gideon or General Grievous. “Fans have been asking for a Star …

Read More »

Pokémon Sword & Shield – Astral Radiance to drop on 27 May

The Pokémon Company International has unveiled the next expansion for the popular Pokémon Trading Card Game, Sword & Shield—Astral Radiance, which will launch at participating retailers around the world starting May 27, 2022. Inspired by the Pokémon Legends: Arceus video game, Sword & Shield—Astral Radiance will feature various Hisuian Pokémon …

Read More »

Cyanide & Happiness chooses Gamefound for next party game

Explosm, the company behind the brand Cyanide & Happiness, is launching a new campaign for its latest party game on Gamefound, a crowdfunding platform dedicated to gaming. Their two previous games, Joking Hazard and Trial By Trolley, were among the top 30 most backed Kickstarter projects of all time. When …

Read More »

Eolo Toys introduces Glowies plush

Eolo Toys is continuing its mission to expand into new categories with the launch of Glowies, glow-in-the-dark firefly plush designed to soothe young children to sleep. Glowies play lullabies and relaxing sounds, which can be set to a timer, and feature a night light to give toddlers an added sense …

Read More »