Product Development

Asmodee Group undertakes thesis project into the developmental impact of playing board games

Asmodee Group, the parent company of Asmodee UK is undertaking its first thesis project exploring the impact of playing board games on cognitive functional development. Supported by its Asmodee Research development, the thesis is the company’s latest effort to promote better understanding of the effects of play on adults and …

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HABA to build its presence in the UK toy market through Amaroni partnership

The German toy manufacturer, HABA, has revealed its plans to build its presence in the UK toy market, having appointed Amaroni as its British sales distributor for HABA toys and games. The deal will kick in to effect from the end of 2020 onwards. For the past year, Amaroni has …

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Toy & Edu China reports first signs of a recovering Chinese toy market as sector spies growth

Toy & Edu China, Baby & Stroller China, and Licensing China are each reporting the first signs of recovery for a strong Chinese toy market that was hit at the start of the year, along with the rest of the world, by the outbreak of the Covid-19 pandemic. A leading …

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Micro launches new ECO range of children’s scooters made from recycled fishing nets

The international toy company Micro Mobility and its Micro Kickboard business has sourced materials from the maritime industry for the launch of its latest range of children’s scooters constructed from recycled fishing nets. Headquartered in Switzerland, Micro Mobility has launched several pro-environmental projects since setting up business in 1999 to …

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“The empowerment movement and consumer expectation around it will only increase”, says Mattel

Mattel has underlined its commitment to being ‘a more purpose driven’ toy company and brand through the continued roll-out of toys and dolls that reinforce positive messages of empowerment among children. The global toy maker has solidified its position amid insight that indicates empowerment has become a growing trend among …

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STEAM toy maker Twin Science and its mission to shape the way manufacturers and consumers view toys

The STEAM toy and construction kit specialist, Twin Science, has outlined its mission to shape the way both toy makers and consumers view toys by acting to ‘connect humanitarian values with 21st Century education.’ It’s part of the firm’s central message of making toys that empower children, regardless of their …

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TOMY taps into home fitness trend with the launch of new card game Active Snap

TOMY is tapping into the surge in home fitness and active family play trend of the pandemic this year with the introduction of a new card game designed to combine competitive fun with keeping fit. Amid an increased undertaking of ‘household exercise’ this year that sees almost one in five …

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Global news: Amazon India launches Made in India toy store to boost local brands and fuel ‘self-reliant India’

The online behemoth Amazon’s India division has launched a new platform designed to boost home grown emerging Indian toy brands and children’s products under its new banner, ‘Made in India toy store.’ The platform will allow sellers from 15 Indian states to showcase thousands of toys across sectors such as …

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Keel Eco “puts us at the vanguard of change for the industry” and opens doors to the nursery market

It was 15 years ago that the toy industry veteran Steve Cox, was a part of a team that made the first efforts to launch a sustainable range of plush toys to the children’s market.  As is the risk taken by all pioneers of their time, this particular mission didn’t …

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Chronicle Books acquires Wild + Wolf’s Ridley’s Games, Petit Collage, and Games Room brands

Chronicle Books has detailed the acquisition of Wild + Wolf’s three signature games and toy brand: Petit Collage, Ridley’s Games, and Games Room in a deal that spans around 350 active skus and more than 10,000 retail partners across 60 countries. New products will continue to be produced under the …

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