Product Development

PlayMonster ‘scales footprint in arts & crafts’ with Ann Williams Group acquisition

The international toy company, PlayMonster has acquired the award-winning craft and activity kits manufacturer, Ann Williams Group in a move that will ‘further scale the company’s footprint’ in the arts and crafts toy sector. Brands now joining the PlayMonster portfolio as part of the deal, include Craft-tastic, Loopdedoo, Craft Crush, …

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LEGO reveals first prototype brick made from recycled plastic in ‘first step on long journey’

A prototype LEGO brick made from recycled plastic has become the latest advance made by the Danish toy maker in its ongoing journey towards better sustainability and its ‘ambitious goal’ of becoming 100 per cent sustainable by 2030. It’s taken a team of more than 150 engineers three years to …

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Mattel Games feeds demand for ‘active and social gameplay with Crossed Signals

Mattel is continuing to tap into the growing audience for active and social games nights with the launch of Crossed Signals, a fast-paced electronic light and sound matching game that offers players ‘an interactive challenge’ for indoor and outdoor play. The latest title to join the Mattel Games portfolio – …

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Mojo Nation reveals Play Creators Awards 2021 finalists

Mojo Nation has unveiled the finalists for this year’s Play Creators Awards, an awards programme developed to celebrate figures in the toy and game design community that have excelled over the last 12 months. The shortlist spans in-house design teams as well as external invention studios and design partners. As …

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Yoto launches two new albums from Monkey Music to encourage language and motor skills development

The children’s audio platform, Yoto has launched two albums from the award-winning Monkey Music classis, Sing and Learn and Copy Me, produced to encourage babies and toddlers to develop their language and motor skills through singing, clapping, and dancing. The two new Yoto Cards are now available globally excluding in the …

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German acquisitions firm 468 SPAC to buy Tonies parent company Boxine for $1.2bn

The German blank check firm, 468 SPAC has entered exclusive negotiations to acquire the children’s entertainment company, Boxine, the team behind the popular Toniebox and Tonies audio system for kids. According to Reuters, the European special purpose acquisitions company is to purchase the firm for around one billion euros ($1.2bn), …

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Sustainability in Licensing | Toy industry sustainability needs ‘relentless innovation’, says ZURU

Sustainability in the toy industry will not be achieved in one move, but through ‘consistent and incremental improvements’, as well as relentless innovation, is the message being promoted by the international toy maker, ZURU, ahead of the Sustainability in Licensing Conference this week. Speaking with ToyNews before the online conference …

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LEGO and ZURU to tackle sustainability topic at Sustainability in Licensing Conference 2021

Toymakers LEGO and ZURU will be among a panel of experts tackling the topic of sustainability in the licensing industry next week, alongside recycling and waste management leader RECOUP who believes the UK now has ‘the opportunity to be a world leader in plastic resource management.’ Global names in the …

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Janod teams up with WWF to launch new eco-focused toy range for animal and nature lovers

The French toy brand, Janod has embarked on a new collaboration with WWF for the launch of a new collection of toys designed to inspire and engage the next generation of animal and nature lovers. As part of the toy firm’s wider promise to help the planet, Janod is working …

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Hornby pulls in first profit in nine years and promises “significantly more new releases” to come

Hornby Hobbies has turned a profit for the first time in nine years, pulling in a £300,000 pre-tax profit compared to the £3.4 million loss the year prior, highlighting the resurgence of the hobby market over the past year. The model train specialist has been at the centre of a …

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