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Product Development

Posh Paws opens first Hong Kong showroom and office

Posh Paws is opening of its first Hong Kong showroom and office. The new showroom, situated in the heart of the business district of Mody Road, will give the company a base from which to operate its growing business, deal with suppliers and meet with customers. Alan Smith, Posh Paws managing …

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Topps taps pop professionals Just Funky to expand Garbage Pail Kids offering

The Topps Company has tapped pop culture specialists, Just Funky to develop a range of home goods and novelty products based on its retro revival Garbage Pail Kids brand. Starting in 2020, Garbage Pail Kids enthusiasts will be able to purchase a wide variety of home goods and novelty products …

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Mattel launches UNO Braille

Mattel has announced the launch of UNO Braille, the first official UNO card deck featuring braille. The new game will make game play widely accessible for the more than 7 million blind and low-vision Americans in the US. Designed in partnership with the National Federation of the Blind, the oldest and …

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Chuggington: “With Alpha Group we’re bringing the series to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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French toymakers sign agreement to rid industry of gender stereotyping

Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …

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Green Board Games and Lagoon to be fully incorporated into Asmodee Group fold

Green Board Games is to be fully incorporated into the Asmodee Group fold, it has finally been confirmed, some months after the board game giant acquired the UK outfit’s parent company Searainbow Group back in April this year. Under the terms of the acquisition of the European and Asian publisher, …

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WIT to host toy inventor pitching session at upcoming Empowerment Day

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October. To date, more than 500 women have presented their products …

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Mattel launches first gender inclusive fashion doll line with Creatable World

Mattel has launched its first gender inclusive fashion doll line in Creatable World, a new customisable doll line that offers ‘endless combinations’ as kids are encouraged to create their own characters from a wardrobe of options, accessories, and wigs. In Creatable World, dolls do not conform to any gender stereotype, …

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Steamforged Games on growth path in tabletop after £5m investment

The tabletop games publisher and retailer, Steamforged Games is continuing with its expansion plans having grown its team to a total of 52 following a £5m investment earlier this year.  The Manchester-based board game developer has taken on 14 new staff members in the last two months alone, riding the …

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