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Product Development

First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

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Big Potato and Turbo Punch join £1m club on Kickstarter with Muffin Time success

Muffin Time, the latest party game title from the quick-fire game experts, Big Potato – developed in collaboration with Turbo Punch – joined an elite club last week when it secured more than £1,000,000 on the crowdfunding platform, Kickstarter. Still climbing by the time the campaign closed, the project hit …

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Wow! Stuff celebrates Innovation category win at Licensing Awards 2019

Wow! Stuff is celebrating a big win at last night’s Licensing Awards 2019 with its tongue firmly in its cheek, after trumping competition in the Innovation category for its Harry Potter Invisibility Cloak. Partnering with the team at Warner Bros, Wow! Stuff’s Harry Potter Invisibility Cloak uses AR and green …

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Toy and Game Conference 2019: Toy makers chase the billion dollar franchise, but retail leans on smaller companies

It was conflicting but not altogether left-field views that made up the discussion around the ‘State of Play’ between toy design, marketing and retail at last week’s Toy and Game Design Conference, as industry polars met on stage to talk about the ever-shifting dynamic. Fundamentally Children’s Dr Amanda Gummer chaired …

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Generation Media lands Vue cinema campaign for Masha and the Bear

Generation Media is celebrating the success having played a hand in landing a campaign to bring Masha and the Bear to 89 Vue venues across the UK and Ireland from this September 20. The most viewed family cartoon’ on YouTube from Guinness World Record’s Book (2019), Masha abnd the Bear …

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The Board Game Book, Volume 2 hits Kickstarter goal in just two days

The Kickstarter campaign for The Board Game Book, Volume 2 – a hardcover book exploring the most exciting new tabletop gaming releases – has hit its funding goal after just two days. The book, which combines game reviews, designer interviews and studio photography, is the second edition in an annual …

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Posh Paws adds Ragtales to growing line-up in long-term commitment to gift market

Posh Paws International has picked up the traditional soft toy and rag doll brand, Ragtales, adding the range to its portfolio and growing its own presence in the gift market on step further. Its noted that the addition of Ragtales was ‘an obvious choice’ to bolster Posh Paws’ long-term commitment …

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Universally speaking: Bringing diversity into the balance of the UK’s toy shops

Narinder Kaur is the founder of Apne Dolls, a range of dolls designed with the UK’s population of British Sikh Indians at the heart of its story and product line. Being a first generation British Sikh born to Punjabi, Indian parents, the question that has always plagued me is why …

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Spin Master and TOMY among winners at 2019 Play Creators Awards

Spin Master, TOMY, and the team behind the Rubik’s Cage have been named among the worthy winners at this year’s Play Creators Awards – an award event for the toy design and inventor community held on the first night of Mojo Nation’s Play Creators Festival. Held at London’s Under the …

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Clock counting down on plans to revive The Evil Dead 2 board game on Kickstarter

With just over one week remaining on Kickstarter and with over 50 per cent of its crowdfunding goal still to achieve, it’s going to be a photo finish for a campaign to revive a previously ill-fated Evil Dead 2 The Board Game. As it heads into its final week on …

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