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Product Development

Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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Mojo Nation reveals inaugural Play Creators Awards finalists

The toy and game design body, Mojo Nation has revealed the finalists of its inaugural Play Creators Awards, an event launched to celebrate the achievements of the toy and game designer community. The Awards will take place at London’s Under the Bridge on Monday, September 2, where R&D teams, freelance …

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Fundamentally Children explores ‘digital divide’ between kids and grandparents

A new piece of research into toys and play habits and exploring the ‘digital divide’ by Fundamentally Children’s Dr Amanda Gummer and Anna Taylor, has been published by the International Toy Research Association. The paper, Connected Grandparents: Are Smart Toys the Future of Intergenerational Play? combines qualitative and quantitative research …

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There and Bakugan: A Hobby’s Tale – Spin Master on the return of its hit gaming brand

Following months of preparation and surging viewer numbers for its animated series, Bakugan is launching back on to the boys’ market. Robert Hutchins talks to Spin Master’s UK commercial director, Phil Hooper about what the company has in store for this perennial boys’ brand for this year and beyond. How …

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LEGO and NASA collaborate to launch Apollo 11 moon landing kit

A new LEGO collaboration with NASA has just witnessed the landing of a new Apollo 11 mission building set, enabling fans to re-enact the historic moon landing. The 1,087-piece LEGO Creator Expert NASA Apollo 11 Lunar Lander kit has been launched to celebrate the 50th anniversary of the historic 1969 …

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GB eye moves premises as print on demand and product innovation spurs growth

The popular giftware licensee GB eye is continue with its 2019 expansion plans with a move to new premises next month in order to accommodate the company’s growth, while consolidating its business into one site. The move comes on the heels of a strong first quarter for GB eye, who …

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Changes at Indiegogo sees crowdfunding platform welcome new CEO

Changes are afoot at the crowdfunding platform Indiegogo where a new CEO has stepped in in the shape of the former Reddit man, Andy Yang. Yang takes over from the company’s outgoing CEO, David Mandelbrot.  The move takes place alongside several other employees said to be leaving the firm. Indiegogo …

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Messy goes to Okido makers launch first coding board game on Kickstarter

Okido, the London-based team behind the STEAM learning series Messy Goes to Okido on CBeebies, has joined forces with the educational toy and game firm OjO to launch a new coding board game for kids. Called Which Way? the games has been launched via a Kickstarter campaign with ta target …

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Gibsons to make jigsaw puzzles for people living with dementia

Gibsons is developing a new range of jigsaw puzzles designed to help those living with dementia. The move follows findings from research into the benefits of jigsaw puzzles uncovered that completing jigsaws not only reduce the risk of developing dementia, but can aid those with the condition. The series of …

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LOL Surprise launches into subscription box service with CultureFly

LOL Surprise, the global toy brand that helped redefine the unboxing experience is now launching into the subscription box space, thanks to the brand’s new partnership with CultureFly. The ​new L.O.L. Surprise!​ Box will be shipped quarterly, and will arrive containing an assortment of custom-made exclusive products, not available to …

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