Product Development

Outdoor specialist John appoints Kids International Marketing as its UK and Ireland agency

The sports and outdoor toys specialist, John GmbH has appointed Kids International Marketing as its exclusive agent for the UK and Ireland for the firm’s full range, excluding its inflatable ball business which will remain with it long standing UK partner, John Leisure Ltd. The John GmbH portfolio covers lines …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Music maestros take note – LEGO Ideas launches a playable Grand Piano set

Well, LEGO’s gone and done it again – yet another reason to hand over the wallet and clear out some space on your bookshelves. This time it’s the launch of its actually playable, LEGO Ideas Grand Piano set. The launch is the latest from the LEGO Ideas collection, the platform …

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Edx Education’s Heather Welch: “Educational toys are going to hit a stride like never before”

Until only recently, Edx Education had sold its products through Amazon, an evolution itself of the business it built some 25 years ago sourcing and distributing learning products to schools across the UK. Having found success in the space, and in response to the ongoing demand for such products, the …

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Spin Master ‘encouraged by the revival of brick and mortars’ as it details post-lockdown plans

The global toy company Spin Master has struck a note of optimism for the course of the rest of the year, having outlined its plans to support its retail partners with stock, promotional plans and TV support for its most popular lines. The company has been ‘encouraged’ by the revival …

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Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”

While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …

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HoHo Entertainment on what toy partnerships could look like for Shane the Chef and CloudBabies

Helen Howells, joint managing director at HoHo Entertainment – the entertainment company behind CloudBabies and Shane the Chef – understands that if you’re going to make an omelette, you’ll need to break a few eggs. Whether those eggs are the traditions of the toy industry, or the traditional licensing model …

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It’s official! LEGO and Nintendo unveil the LEGO NES building kit and it’s a thing of beauty

It’s official, LEGO and Nintendo have responded to the question we never knew we needed answering, with the official unveiling of the LEGO Nintendo Entertainment System building kit for adults; letting us all relive the nostalgia of yesteryear in brick form. The new kit is the latest product of the …

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Thames and Kosmos welcomes Solar Powered Rovers to its range as demand for science kits surges

Thames & Kosmos has welcomed the arrival of a new range of Solar Powered Rovers to the product portfolio, a hotly anticipated range that found production delayed over the last few months owing to the Covid-19 pandemic. The kit is suitable for children aged eight and upwards, and according to …

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