Product Development

Gibsons launches new puzzle advent calendar and ‘its bigger and better than ever’

Fueled by the success of its first jigsaw puzzle Christmas Calendar, a launch that won a Gift of the Year in 2019, Gibsons has unveiled a new jigsaw puzzle advent calendar, billed as bigger and better than ever before. Unlike the previous Gibsons advent calendars that first launched in 2018, …

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The LEGO Group turns to fans for new creative content as it launches LEGO World Builder with Tongal

The LEGO Group has partnered with the content creation platform Tongal to launch LEGO World Builder, a new story-development platform that allows the LEGO fan community to develop stories, shows, and more, with direct access to the LEGO creative team itself. Powered by Tongal’s technology, LEGO World Builder connects a …

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IDW Games delays launch of Metal Gear Solid tabletop title stating it ‘won’t compromise quality’

The revered games publisher, IDW Games has been forced to delay the release of the much anticipated Metal Gear Solid tabletop title for a second time, telling fans that it wouldn’t compromise its standards for quality to hit the 2020 release date. The news marks the second time the game …

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LEGO rolls out its LEGO Braille Bricks in seven countries following successful pilot program

The LEGO Foundation and the LEGO Group have detailed the official launch of LEGO Braille Bricks in seven countries, including France, Germany, the UK, and the US, following the success of a pilot programme that was launched in April last year. The initiative was first introduced during the Sustainable Brands …

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Chicago Toy & Game Group re-brands under the name People of Play

The Chicago Toy & Game Group is re-branding under the name People of Play. Led by Mary Couzin, the founder of Chicago Toy & Game Group in 2003, People of Play will continue the mission of promoting innovation, creativity, and connectivity in the toy and games industry. The organisation is …

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US game designer finds humour in the global pandemic through Kickstarter project Surviving Quarantine

A US game designer has taken to Kickstarter to launch a new family tabletop game designed to help players around the world make light of and find the humour in the global pandemic. The game has been billed as a ‘play on the madness of the pandemic’ challenging players to …

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Emmerdale star Charley Webb launches new sustainable toy brand Nordi Babi

The Emmerdale star and entrepreneur, Charley Webb has launched a new toy brand for babies and pre-schoolers, inspired by the Scandinavian look and style. Called Nordi Babi, the toy line was launched via the soap star’s Instagram page, with the first run already a sell-out success. Webb – who plays …

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The Umbrella Academy Card Game Kickstarter campaign hitss 100 per cent funding within one hour of going live

A Kickstarter campaign to launch a new card game based on the hit comic-series-turned Netflix series, The Umbrella Academy has sailed past its crowdfunding goal and is now on track to hit £200,000 in pledges. Developed in partnership between Dark Horse Comics and Studio71 Games, the new games aims to …

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Spin Master praises resilience of toy industry as Q2 2020 results come in ‘stronger than expected’

Spin Master has championed the resilience of the toy industry as well as the strength of its own portfolio of brands, entertainment franchises, and toys that have enabled the global toy maker to remain optimistic, despite posting a 12.4 per cent decrease in total revenue in its Q2 2020 financial …

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Pressure Games launches Kickstarter for its retro-inspired active-tech toy hybrid Countdown

Pressure Games, a toy development unit that aims to combine active, social and imaginative play to today’s demand for tech toys, has launched its Kickstarter campaign for its already international award-winning concept, Countdown. Countdown is a retro-inspired tech toy that comes with more than 12 reflex, logic, and movement puzzles …

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