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Product Development

Universally speaking: Bringing diversity into the balance of the UK’s toy shops

Narinder Kaur is the founder of Apne Dolls, a range of dolls designed with the UK’s population of British Sikh Indians at the heart of its story and product line. Being a first generation British Sikh born to Punjabi, Indian parents, the question that has always plagued me is why …

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Spin Master and TOMY among winners at 2019 Play Creators Awards

Spin Master, TOMY, and the team behind the Rubik’s Cage have been named among the worthy winners at this year’s Play Creators Awards – an award event for the toy design and inventor community held on the first night of Mojo Nation’s Play Creators Festival. Held at London’s Under the …

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Clock counting down on plans to revive The Evil Dead 2 board game on Kickstarter

With just over one week remaining on Kickstarter and with over 50 per cent of its crowdfunding goal still to achieve, it’s going to be a photo finish for a campaign to revive a previously ill-fated Evil Dead 2 The Board Game. As it heads into its final week on …

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Toy and Game Conference 2019: “The next hit toy will be something well-loved and well-worn”

The next hit toy will not be a bolt out of the blue, but will be something based on the well-loved, well-worn, and will ring of nostalgia, rang the predictions from London’s own toy design studio, FUSE at this week’s Toy and Game Design Conference. Delivering a talk on innovation …

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Toy and Game Conference 2019: “The Copycat Code of Conduct will fuel innovation in the toy industry”

The Toy and Game Copycat Code of Conduct will aim to fuel and reward innovation within the toy industry, while crack down on the controversial issue of products of similar look and style launching within the toy industry. Victor Caddy, director and partner of trademarks and design at Wynne Jones …

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Mojo Nation celebrates ‘thriving toy design community’ with Play Creators Festival

Glance over your shoulder a second to look at the past first half a year and you’ll see a trail emblazoned with some of the best innovation the toy space has witnessed for some time. Despite the much-reported hardships 2019 has also brought with it for the likes of the …

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Independent Toy Awards shows retail’s support of inclusivity but “there’s still a lot to do”

Among an extensive list of winners of this year’s Independent Toy Awards – the annual Awards voted for by the UK’s indie toy retail scene – praise has been handed to an evolving industry for its better adoption of inclusivity within the toy box. Comprising not only the usual industry …

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Warner Bros. celebrates Batman’s 80th at Mojo Nation’s Play Creators Awards

Warner Bros. is continuing to celebrate the 80th anniversary of its caped crusader, taking up sponsorship of the Design Icon award at this year’s Play Creators Awards. Representatives from Warner Bros. UK – the studio behind DC, the DC universe, and of course the iconic DC character Batman, will be …

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Hipster vibes: Hippychick’s Julia Minchin on 20 years of success and building a sustainable future

The kitchen table story is one wellknown within the toy industry, perhaps more so than any other, for the simple reason that for those of a particular mindedness – the likes of which are intrinsically drawn to this line of business – play comes naturally. Beyond the literal act of …

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