Product Development

TOMY taps into home fitness trend with the launch of new card game Active Snap

TOMY is tapping into the surge in home fitness and active family play trend of the pandemic this year with the introduction of a new card game designed to combine competitive fun with keeping fit. Amid an increased undertaking of ‘household exercise’ this year that sees almost one in five …

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Global news: Amazon India launches Made in India toy store to boost local brands and fuel ‘self-reliant India’

The online behemoth Amazon’s India division has launched a new platform designed to boost home grown emerging Indian toy brands and children’s products under its new banner, ‘Made in India toy store.’ The platform will allow sellers from 15 Indian states to showcase thousands of toys across sectors such as …

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Keel Eco “puts us at the vanguard of change for the industry” and opens doors to the nursery market

It was 15 years ago that the toy industry veteran Steve Cox, was a part of a team that made the first efforts to launch a sustainable range of plush toys to the children’s market.  As is the risk taken by all pioneers of their time, this particular mission didn’t …

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Chronicle Books acquires Wild + Wolf’s Ridley’s Games, Petit Collage, and Games Room brands

Chronicle Books has detailed the acquisition of Wild + Wolf’s three signature games and toy brand: Petit Collage, Ridley’s Games, and Games Room in a deal that spans around 350 active skus and more than 10,000 retail partners across 60 countries. New products will continue to be produced under the …

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Cra-Z-Art opens first international sales office in Manchester as it eyes European growth

The popular arts and crafts kits, puzzles, and school supplies manufacturer, Cra-Z-Art has opened its first international sales office in Manchester as the company continues to see steady international growth. The new office will be headed up by the toy industry sales veteran, Oliver Williams. Located in Manchester’s city center, Cra-Z-Art’s …

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PlayMonster details product extension plans for Hasbro’s heritage Koosh brand

PlayMonster has secured a new deal with Hasbro to bring its 35 year old toy brand, Koosh, to retail next autumn, as the firm continues its plans to expand its global business. Under the new deal, PlayMonster will ‘amplify the Koosh brand’ to bring the active toy to new audiences …

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Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?

There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …

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Dantoy’s new Green Bean toy line will ‘push boundaries of consumer perception’ and eco toys

The Danish toy maker, Dantoy is looking to push the boundaries of both product development and consumer perception with the launch of its latest sustainable-developed toy line, Green Bean; a range of toys created directly from the waste material of the toy company’s own toy production methods. The award-winning toy …

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Slime of the times: Why 2020 has been the year for Zimpli Kids to make its biggest changes

By its own admission, this time last year Zimpli Kids was a company left feeling unfulfilled. It’s an odd thing to say about a firm who at the time was sitting with some of its best sales figures to date under its hat, while it’s hard to imagine that, for …

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Bing brings in the IP protection experts Incopro as global demand for products continues to surge

Acamar Films has partnered with the brand protection experts Incopro to ensure the safety of its Bing products and live events as well as safeguard the trust of its consumers as the global demand for the pre-school property continues to surge. The London-based animation studio has seen a ‘significant acceleration’ …

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