Product Development

Wow! Stuff named toy partner for Magic Light’s The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale

Magic Light Pictures has tapped Wow! Stuff as its master toy partner for the company’s full catalogue of award-winning brands, including The Gruffalo, Room on the Broom, Zog, and The Snail and the Whale. The toy deal spans multiple territories, and products will be available across the UK, Ireland, Germany, …

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Disability visibility: ToyLikeMe’s Rebecca Atkinson on changing the children’s industry through MixMups

MixMups, the new stop-motion animated pre-school series created by #ToyLikeMe’s own Rebecca Atkinson comes with one mantra: There is always another way. Currently in production under the expertise at Raydar Media and an extended ‘dream team’ comprising some of the kids’ entertainment space’s most influential names, MixMups is the animated …

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Indoor Kingdoms prepares for Kickstarter launch with inflatable playhouses for the home

A new Kickstarter campaign is preparing for launch with one mission in mind: to bring outdoor inflatable and bouncy castle play into the home and limited spaces with its own Indoor Kingdom concept. Developed by the team at Bigger Than Life Advertising, a specialist in the giant event and experiential …

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K-Blings collectables launch success takes Wow! Stuff by surprise

Wow! Stuff is celebrating the success of K-Blings, a new collectable range that, despite launching into ‘a crowded and competitive market,’ has taken the firm by surprise with its ‘super rate of sale.’ K-Blings is billed as ‘the collectable that lives on your cable,’ and was launched at the tail …

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Pandemic “accelerates new forward-looking measures” among toy shops and manufacturers, says Spielwarenmesse

Almost ten per cent of brick and mortar toy retailers across Europe have created new online stores in the bid to outplay the global pandemic and continue to reach their customers throughout lockdown, according to the results of a new survey from Spielwarenmesse. The team behind Nuremberg’s Spielwarenmesse toy fair …

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Tonies launches two new characters to its popular children’s audio system

The popular children’s audio system Tonies is continuing to bolster its line up of screen-less storytelling characters with the addition of two new Tonies figures to the range in the form of the Playtime and Action Songs 2 Tonie, and the Creative-Tonie Fairy. Classic children’s songs such as Supercalifragilisticexpialidocious, the …

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Isaac Larian’s Operation Pac-Man delivers 65,000 masks and face shields to US hospitals in its first week

Operation Pac-Man, the non-profit organisation created by MGA’s Isaac Larian to help fight the spread of COVID-19 worldwide, has delivered more than 65,000 masks and face shields to 40 hospitals across the US, and has successfully tested a new ventilator prototype and supported the 250-bed makeshift hospital in Los Angeles. …

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LEGO gives closer look at LEGO Super Mario launch as pre-order opens on first sets

A few very eventful weeks after the grand unveiling of the latest collaboration, LEGO’s Super Mario licensed range is now available to pre-order, kicking off with the Adventures with Mario Starter Course. The new LEGO Super Mario product line features an interactive LEGO Mario figure that collects coins in real-life …

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Funko Games: “The future of gaming? Things are going to get weird”

Jay Wheatley, general manager of Funko Games has a simple vision of the future of tabletop gaming as it continues to push boundaries and draw in new audiences, and that’s that things are going to ‘get weird.’ It’s an idea that strikes a particularly sweet chord with the man now …

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Steamforged Games teams with Capcom to launch Resident Evil 3: The Board Game to Kickstarter

Tabletop games publisher Steamforged Games is once again working with Japanese video game giant Capcom to develop and launch new Resident Evil board game, set to land on Kickstarter this April 28th. The new project follows the earlier success of the Resident Evil 2: The Board Game, and will see …

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