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Product Development

Kellytoy celebrates as global sales of Squishmallows surpass 50 million since launch

More than 50 million Squishmallows – the huggable plush line that was launched just two years ago – have now been sold across the globe, with ‘no signs of the demand slowing down,’ according to the product’s manufacturers. Kellytoy has detailed the success of the to line that has, to …

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Opinion: For the creator good – How the global toy industry is fostering talent and innovation

This week’s industry opinion comes from Steve Pasierb, CEO and Chairman of the Toy Association, and champion for the toy industry’s inventor, designer, and creative scene. He offers his insight on what the New York Toy Fair is delivering for the creative powers behind the industry.  Supporting global toy inventors …

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Mojo Nation launches first published title that will ‘teach anyone to invent board games and think creatively’

Aspiring toy and game inventors – or anyone with a flair for the creative – are going to want to take note, because Mojo Nation has just released its first published title that asserts it can teach anyone to invent a board game. Called The Snakes & Ladders of Creative …

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Sustainability is a “personal priority” for MGA boss as LOL Surprise Terracycle programme is extended to new countries

MGA Entertainment has extended its partnership with the international recycling company TerraCycle to include nine new countries in which its LOL Surprise Recycling efforts will be active. Under the expansion of the global project, MGA’s TerraCycle campaign will now reach Australia, Belgium, Canada, China, Germany, Ireland, Netherlands, and the UK. …

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Kidicraft kicks off Spring Fair 2020 with first domestic jigsaw puzzle range

Spring Fair is in full swing for the puzzles specialist, Kidicraft, who has just launched its first range of domestic jigsaw puzzles with an assortment of 500-piece and 1000-piece puzzles. Puzzle images are from the Howard Robinson collection and include Flight of Fancy, Beneath the Waves, and Early Morning in …

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Mattel takes new strides towards diversity with latest Barbie Fashionistas line-up

Mattel has taken new strides towards diversity representation and inclusivity within its Barbie Fashionistas line with the release of a tranche of new additions to the line. A Barbie doll with no hair joins a line up that now includes a Barbie doll with vitiligo, a doll with a gold …

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LEGO taps into arts and crafts sector with brand new launch, LEGO Dots

The Danish construction toy maker, LEGO launched itself firmly into the arts and crafts sector this morning, with the grand public unveiling of its new line, LEGO Dots. Designed to tap into the “current appetite for a new mode of LEGO play,” while servicing a healthy arts and crafts, creative …

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Mattel details its next sustainability move through new Mega Bloks bio-plastics line

Mattel’s Mega brand, the company’s popular construction toy arm, is launching a new environmentally sustainable, bio-based plastics line. As part of the move, Mega Bloks will now feature three pre-school building sets in Polar Friends, Safari Friends, and Woodland Friends, all of which will be made from bio-based resins. The …

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Mattel to move Mega Bloks manufacture from Montreal to China and Mexico

Mattel is moving the manufacturing operations of its Mega Bloks brand from Canada to its facilities in Mexico and China in a move that will see it shrink its Montreal facility. The toymaker confirmed the move last week, citing that it will enable to company to better use the volume …

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Toy Fair 2020: Wild + Wolf lands Roald Dahl partnership for Petit Collage games, puzzles, and more

The award-winning gifting company Wild + Wolf has landed a new partnership with The Roald Dahl Story Company to develop a range of licensed puzzles, board games, card games, and more. The range will become part of the firm’s toy and game offering under its Petit Collage brand and will …

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