Home / Product Development (page 2)

Product Development

Green Board Games and Lagoon to be fully incorporated into Asmodee Group fold

Green Board Games is to be fully incorporated into the Asmodee Group fold, it has finally been confirmed, some months after the board game giant acquired the UK outfit’s parent company Searainbow Group back in April this year. Under the terms of the acquisition of the European and Asian publisher, …

Read More »

WIT to host toy inventor pitching session at upcoming Empowerment Day

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October. To date, more than 500 women have presented their products …

Read More »

Mattel launches first gender inclusive fashion doll line with Creatable World

Mattel has launched its first gender inclusive fashion doll line in Creatable World, a new customisable doll line that offers ‘endless combinations’ as kids are encouraged to create their own characters from a wardrobe of options, accessories, and wigs. In Creatable World, dolls do not conform to any gender stereotype, …

Read More »

Steamforged Games on growth path in tabletop after £5m investment

The tabletop games publisher and retailer, Steamforged Games is continuing with its expansion plans having grown its team to a total of 52 following a £5m investment earlier this year.  The Manchester-based board game developer has taken on 14 new staff members in the last two months alone, riding the …

Read More »

Hornby Hobbies and Corgi re-release iconic Harry Potter models amid demand boom for the franchise

Hornby Hobbies and the Corgi brand have re-released a line of Harry Potter die-cast products, tapping into the current resurgence for the Wizarding World brand at retail. Last year, the British toy model and hobby specialist teamed up with Warner Bros. to kick-start a three year licensing partnership for the …

Read More »

International success for Avocado Smash puts Ridley’s Games on path to become ‘global player’

Ridley’s Games is on the path to become a global player within the games industry, according to its brand owner Wild & Wolf who is celebrating a year of ‘incredible growth’ for its games division over the past year alone. Ahead of the unit’s first London Toy Fair exhibition, Wild …

Read More »

Gibsons pledges to eliminate all plastic packaging from its products by 2021

Gibsons has pledged to eliminate all plastic packaging by 2021. The UK independent games and puzzles specialist has placed sustainability at the core of its operations for the past few years, moving to focus more of its efforts on reducing waste through design and innovation in the sector. By the …

Read More »

First for Hasbro as toymaker launches new IP through children’s books

Hasbro is taking a new approach to launching IP to the children’s entertainment space, in a move to highlight the global toymaker’s versatility by tackling the kids’ books and publishing space. Building upon its portfolio of brands, the entertainment powerhouse who as well as its dominant position in the toy …

Read More »