Product Development

MGA Entertainment launches Shadow High

Rainbow High has officially met its match. The students of MGA Entertainment’s new Shadow High, who embody the other half of the Rainbow, will be available for pre-order from Smyths this month (April) and available to purchase from all good toy retailers soon.   The Shadow High collection features an assortment …

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Infantino gives playtime a Jumbo twist

Infantino has added to its range of award-winning products with the Jumbo Sensory Discovery Mat, providing a truly epic area for endless play. Offering a giant space for curious minds and little hands, the new Jumbo Sensory Discovery Mat is designed to encourage exploration. Bursting with textured shapes, crinkly fabrics, …

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Mattel unveils first mass-retail toy to be certified CarbonNeutral

Mattel, Inc today announced an expansion of its sustainable product offering with the debut of new products from its popular MEGA and Matchbox brands. The expanded offering is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. MEGA, …

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Trends UK launches Numberblocks Number Fun

Trends UK has announced that its much-anticipated Numberblocks Number Fun is now available at retail. Packed with interactive activities to develop numeracy, the electronic learning toy is based on the award-winning learning programme, Numberblocks. Numberblocks Number Fun helps kids to develop key numerical skills while having lots of fun with their …

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VTech expands offering with new interactive infant, toddler and preschool toys

 VTech has announced new additions to its infant, toddler and preschool lines with fun pretend-play toys, including the Level Up Gaming Chair, Smart Chart Medical Kit and the Pop & Spin Mower. The newest items encourage developmental play through discovery and will be available at major U.S. retailers later this …

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Prospero Hall’s Jurassic World: The Legacy of Isla Nublar available on Kickstarter today

After months of anticipation, Jurassic World: The Legacy of Isla Nublar is available on Kickstarter starting today from Prospero Hall, the acclaimed design studio of Funko Games. This marks Prospero Hall’s introduction to tabletop’s growing legacy game genre and the first-ever legacy game based on a major motion picture franchise. …

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Vivid Goliath cracks the case(file) with new true-crime game launch

As part of its expanding true crime inspired games portfolio, Vivid Goliath is set to launch Casefile: Truth and Deception later this year. Named one of the Podcasts of the Decade by Spotify, Casefile is a true-crime podcast which examines real crime cases from across the globe, exploring all the …

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Character Options details new range of Yu-Gi-Oh! figures

Character Options has shared details of the latest range of products to join its portfolio. With collectables from the cult manga, anime series and trading card game, Yu-Gi-Oh! will launch in summer 2022 with a raft of marketing to support the brand. Now in its 25th anniversary year of the …

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Ridley’s Games jazzes up its jigsaws with innovative duel format

Ridley’s Games, the design-led games brand owned by Chronicle Books, is launching an innovative jigsaw puzzle format for SS22. The range, called Jigsaw Duels, is a competitive puzzling game that pits players against one another and puts their jigsaw-piecing skills to the ultimate test. In this two-player jigsaw game, each player has …

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