Product Development

Industry caught in Suez Canal block; KAP Toys calls on ‘Leviosa spell’ to lift Harry Potter Sorting Hats

The toy industry is among the hundreds of global businesses to be caught up in the Suez Canal as the beaching of the container ship Ever Given runs into its fourth day, with suggestions that a solution could be weeks in the taking. Officials at the scene have deliberated plans …

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Tonies outlines plans to ramp up diversity and inclusivity within audio story portfolio

Tonies has outlined its efforts to introduce greater diversity into its portfolio of audio-storytelling figures in order to better reflect the world of storytelling today. In an exclusive interview with ToyNews, the award-winning children’s audio system underlined new efforts it will be making to ensure that children ‘are able to …

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Waitrose bans kids’ magazines with ‘pointless plastic’ free toys in fight against pollution

Waitrose has confirmed that it will no longer sell children’s magazines with plastic disposable toys in a move to help combat the issue of pollution and plastic waste. The retailer’s decision was inspired by a campaign launched by the ten year old Skye from Gwynedd, who has made it a …

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Making sound waves | “Tonies has got to the heart of what a generation of parents has been looking for”

For a company with high expectations, Tonies continues to surprise itself. The German-born audio toy platform has never been quiet about its plans for the UK and international market, not since its emergence on the scene only a few years ago. But it never expected success on the scale it …

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Eco-friendly fort building system, Everplay launches to Kickstarter

The London-based start-up, Everplay, is looking to encourage kids off their screens and back into the imaginative play of den-building, through the launch of a Kickstarter campaign for its range of eco-friendly magnetic modular play spaces. The Everplay play system comprises 24 eco-felt connectable panels and is designed to encourage …

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Lottie Dolls celebrates World Down Syndrome Day with Rosie Boo doll inspired by six year old Rosie

Lottie Dolls has launched its first doll inspired by a six year old girl with Down’s Syndrome, with £1 from the sale of each doll being donated to a local Down’s Syndrome Charity. The doll, called Rosie Boo, has been inspired by six year old Rosie Kneen from Ludgersall, who …

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Own brand scooters and ride-ons fuel double-digit growth at MV Sports

MV Sports has seen a surge in demand for its own-brand ranges of products, including Stunted, uMoVe, and Hedstrom across a year in which the outdoor specialist saw a double digit consumer sales growth driven by parents and families in lockdown. According to the firm’s joint managing director, Phil Ratcliffe, …

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Guangdong Boutique International Trade Fair kicks off on virtual platform this week

The Guangdong Boutique International Trade Fair – Toy Fair, has taken on its virtual form this year, currently being hosted online on the International Trade Online Expo platform. The fair kicks off today, March 15th 2021 and will run for the next four days, until March 19th. The move was …

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It’s Great Outdoors | Plum Play talks nature, wellness, and the nation’s rediscovery of play

While the likelihood of a summer of Great British staycations is fueling current demand in the outdoor play space, it is the emerging trends in children’s wellness combined and the rediscovery of play within the home and nature, that will help it to a thriving future. For the outdoor play …

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Board games and direct to consumer platform helps Funko to strong Q4 2020 finish

A bolstered direct to consumer platform, the launch of new games and toys, and an expanded presence across its key retail partners have helped Funko to strong fourth quarters results for 2020. The pop culture specialist has reported a six per cent sales growth to $226.5 million, reflecting what CEO …

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