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Product Development

Messy goes to Okido makers launch first coding board game on Kickstarter

Okido, the London-based team behind the STEAM learning series Messy Goes to Okido on CBeebies, has joined forces with the educational toy and game firm OjO to launch a new coding board game for kids. Called Which Way? the games has been launched via a Kickstarter campaign with ta target …

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Gibsons to make jigsaw puzzles for people living with dementia

Gibsons is developing a new range of jigsaw puzzles designed to help those living with dementia. The move follows findings from research into the benefits of jigsaw puzzles uncovered that completing jigsaws not only reduce the risk of developing dementia, but can aid those with the condition. The series of …

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LOL Surprise launches into subscription box service with CultureFly

LOL Surprise, the global toy brand that helped redefine the unboxing experience is now launching into the subscription box space, thanks to the brand’s new partnership with CultureFly. The ​new L.O.L. Surprise!​ Box will be shipped quarterly, and will arrive containing an assortment of custom-made exclusive products, not available to …

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Space Invaders – The Board Game lands on Kickstarter for gaming brand’s 40th anniversary

The company responsible for creating Space Invaders, Taito, has now partnered with 612 Entertainment to launch a new Space Invaders board game onto the Kickstarter platform. Simply called Space Invaders – The Board Game, the title looks to recreate the iconic video game brand in 3D, physical play, while commemorating …

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Sambro joins growing Angry Birds licensing roster with new puzzle erasers

The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …

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Play and Tech sector at heart of new direction for Autumn Fair 2019

Play and tech will be the topic of focus for the toy industry at this year’s Autumn Fair, as the show prepares to recalibrate and launch its new direction for 2019 and beyond. The NEC show will be unveiling a raft of new initiatives and changes this year, kicking off …

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Craft Buddy to host trade open day and workshops for newest arts and crafts lines

The art and craft specialist, Craft Buddy is opening its doors and inviting trade customers, existing and new, to open days on June 28, 29, and Monday July 1 this year. The event – taking place at the firm’s Buckinghamshire headquarters – will offer visitors exclusive viewings of its newest …

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Scalextric looks to redefine slot racing with newest tech advancements

Hornby Hobbies is looking to redefine the slot racing scene by launching the latest advancement in its Scalextric franchise. It’s called Spark Plug, and it may just be enough to reaffirm confidence in the connected play space. Spark Plug is an add-on device that works in tandem with a Scalextric …

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