Product Development

Infantino expands its summer gift offering with new sensory, musical and teething sets

The UK nursery brand, Infantino is expanding its gift offering this summer with the launch of four new gift sets in the form of the Baby’s 1st Music Set, Teethe and Rattle Baby Gift Set, Lights & Sounds Multi-Sensory Balls Set, and the Mini Me Pretend Set. Kicking off the …

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Bad Comet Games’ Wild: Serengeti aims to raise awareness around wildlife conservation

A new board game designed to make wildlife conservation and environmental issues more relatable has hit the crowdfunding platform, Kickstarter, courtesy of Bad Comet Games. Called Wild: Serengeti, the title transports players to the plains of the Serengeti, where they take on the role of wildlife documentary directors en route …

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LEGO Education introduces ‘complete learning system’ to encourage kids into STEAM

LEGO Education has detailed the launch of a new collection under its LEGO Education SPIKE banner, developed to encourage primary school children into STEAM learning, while supporting literacy, maths, and social-emotional development. Called LEGO Education SPIKE Essential, the new launch joins the already established LEGO Education SPIKE Prime, LEGO Education …

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Dantoy launches Take Back toy recycling scheme in its latest sustainability push

The Danish toy maker, Dantoy has launched its latest initiative for improved sustainability measures within the toy space, partnering with Randers Municipality to launch its own toy take back scheme to reduce plastic waste heading to landfill. Under the partnership, Dantoy will implement an initiative in which end of life …

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Little Tikes hits the right notes with music fans through My Real Jam launch

Little Tikes is striking a chord with young music lovers this season with the launch of its new musical range of toys, My Real Jam; a new line designed to combine the interactive features of musical and role play. The line up features a whole host of musical instruments, including …

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MGA Entertainment launches new nurture doll range Glitter Babyz

MGA Entertainment has lifted the lid on its latest in the dolls space with the launch of Glitter Babyz, a range of characters that encourages kids to nurture them in order to ‘keep their magic alive and sparkling.’ Landing in time for this season’s Christmas shopping, the launch introduces Dreamia …

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Rubies makes dress up inclusive with new range of adaptive costumes

Rubies has released a new range of adaptive costumes designed for children with limited mobility and boasting a selection of features that makes them optimised for ease of wear, accessibility and fitting. The new collection has been designed to enable all children – regardless of their level of ability – …

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LEGO redoubles commitment to Asia Pacific with government partnership to invest in its Singapore Hub

LEGO has underlined its commitment to expansion in Singapore and the Asia Pacific region with the promise of greater investment in developing key digital and creative teams at its Singapore hub. The investment will arrive as part of a new partnership the toy maker has struck up with the Government …

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The Toy Association and the Good Play Guide launch new STEAM Accreditation Program

The Toy Association and the Good Play Guide are combining forces to launch a new STEAM Accreditation Program for the toy industry to evaluate and certify STEAM products for children. The accreditation program is open to any toy company or brand that is in the business of manufacturing, design, and …

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Jada Toys launches its B-Kind eco-friendly doll range built around compassion and kindness

The global toy manufacturer, Jada Toys has raised the curtain on a new, eco-friendly doll line designed to promote positive messages of kindness, creativity, and compassion under the new brand B-Kind. The range of dolls introduces children to Brianna, Koral, Ivy, Nora, and Daisy (B.K.I.N.D.) all of which are eco-friendly, …

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