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Product Development

Spielwarenmesse strips Calculix of Startup ToyAward over IP infringement case

The international toy distributor, Calculix, has been stripped of its Spielwarenmesse ToyAward, following accusations that its winning product, the Calculix number bricks, was a direct rip-off of a toy line it had previously distributed on behalf of the company, Sumblox. This marks the first time in the history of Spielwarenmesse’s …

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Tabletop game Trekking the World closes in on £100k on Kickstarter

A project to deliver on a new tabletop title that will have players exploring the world is nearing completion, having secured almost three times its original goal on Kickstarter. While families and individuals across the globe are continuing to fight against the coronavirus pandemic through social distancing and self isolation, …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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MGA’s Isaac Larian launches Operation: Pac-Man to equip US medical workers and hospitals battling Covid-19

The CEO and founder of MGA Entertainment, Isaac Larian has launched a new initiative Operation: Pac-Man to bring supporter together to equip hospitals and healthcare workers with the supplies they need to protect themselves as the global fight against Covid-19 continues. The initiative has been launched following an increase in …

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Rachel Lowe to develop new puzzles, board games and card games for Beano

Award winning board game designer, Rachel Lowe has joined a brace of new licensing partners to develop and launch a new range of official Beano consumer products this year. The prolific board game creator has signed with the popular children’s property to develop, produce and market a collection of Beano …

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LEGO resurrects classic pirate building set in latest LEGO Ideas launch

LEGO has turned back the hands of time and looked to yesteryear for the resurrection of one of its most popular themes from way back when, with the announcement of its latest set to emerge from its LEGO Ideas platform, Pirates of Barracuda Bay. The latest announcement is one of …

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Gibsons launches family game Rockpool to encourage ocean and beach conservation

Gibsons has launched a new environment-focused family game to encourage the message of conservation by encouraging players to collect shells and clean up rubbish from the beach before the tide comes in. Called Rockpool, the new title has been designed by Dave Wetherall of the UK independent games company, GGG …

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Hasbro to launch ‘stay at home’ product range as CEO Goldner reports ‘surge in demand for toys and games’

Hasbro has seen a surge in demand for toys and games amid the coronavirus pandemic, the company’s CEO Brian Goldner has told CNBC. The company boss has cited a ‘great demand’ in its products, underlining that “in fact, our supply chains are back up and running in China.” Shares of …

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Young Inventor Challenge project Betcha Can’t lands at US retail

The Chicago Toy and Game Group is celebrating the successful retail launch of Betcha Can’t, a new bragging and betting game that has emerged from the organisation’s grass roots campaign, Young Inventor Challenge. The title was invented by friends Lily Brown (13 years old) and Tait Hansen (12), who have …

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