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Product Development

“The toy invention scene is alive and kicking,” says Alpha Group’s VP of global product design, Darren Lee Phillipson

Each month, ToyNews picks on one industry bigwig to put through the ringer with a series of prying questions. This month, it’s Alpha Group’s vice president of global product design, Darren Lee Phillipson as we dig a little deeper into the toy design scene. How would you describe the current …

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Moose Toys introduces new Little Live branding as it readies new swathe of launches

This summer will see Moose Toys not only launch four new toy ranges as part of its Little Live brand in the shape of Cozy Dozys, Rainglow Vet Unicorn, OMG Pets, and Wraptiles, but it will look to deliver them under a refreshed and uniform new brand identity for the …

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SDCC: Collabsco joins Atari founder and Hollywood elite for Future of Gaming panel

While San Diego Comic Con has become somewhat of a Mecca for the pop culture scene’s population explosion in recent years, it’s more than just the SDCC exclusive merchandise that this four day film festival is offering the fans. San Diego Comic Con is also quickly becoming a hot bed …

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Tonies adds Disney’s The Lion King and The Jungle Book to growing kids’ audio system portfolio

The team behind the popular children’s audio system, Tonies, a product that plays songs and audio books based on popular children’s characters, has partnered with Disney to launch a new line, kicking off this year with The Lion King and The Jungle Book. The new licensed additions will launch on …

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Zuru embarks on sustainability mission with TerraCycle partnership

Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line. The new partnership will encourage consumers to think green and recycle all of their used balloon plastics …

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LEGO taps into wellness market with new book LEGO Build Yourself Happy

LEGO has spotted opportunity within the current wellness trend as it prepares to launch a new book, LEGO Build Yourself Happy: The Joy of LEGO Play with DK Books. The book will take readers on a journey of self-discovery by exploring the ‘calming benefits’ of the LEGO hobby. The book …

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Indie video game Shovel Knight returns to Kickstarter for board game adaptation

The multi-million best-selling indie video game Shovel Knight has returned to Kickstarter to appeal to fans, this time in the form of a new physical board game adaptation. The original digital title was launched to the crowdfunding platform back in 2014 when it entered the fray with the initial goal …

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Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK. The magical illusion costume comes with a unique authentication code that allows users to …

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Connected Play Landscape grows 150 per cent as Collabsco reveals its 2019 outlook

The Connected Play Landscape is on a clear path of evolution, expanding a full 150 per cent (year to date 2018) to span upwards of 262 companies that now straddle the worlds of physical and digital play, according to research conducted by the tech-toy space specialists, Collabsco. One year on …

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Monkey CoCo is launching a subscription box service for STEM toys

The team of toy developers at Monkey CoCo are putting an educational slant on the subscription box service trend, tapping into the growing STEM toy market by delivering new learning toys to members each month. The service will provide subscribers with a different kit each month, each with a focus …

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