Product Development

Spin Master completes its acquisition of Rubik’s Brand with plans for further innovation across the Rubik’s Cube portfolio

The global toy maker, Spin Master has completed its acquisition of Rubik’s Brand Ltd and the world famous Rubik’s Cube following the announcement of its intention in October last year. Spin Master will look to continue the Rubik’s brand legacy with plans for further innovation across the entire Rubik’s portfolio …

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LEGO dials up Education efforts with BricQ Motion launches and extended LEGO Braille Bricks roll-out

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called BricQ Motion, the classroom sets include BricQ Motion Essential for kids aged six and upwards, and BricQ Motion Prime for those …

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Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons

Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year. It’s just one …

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Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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Exploding Kittens team launches three new games through Asmodee

The tabletop games company Exploding Kittens, the team behind the anarchic, millions-selling self-titled card game and last year’s hit Throw Throw Burrito, has unveiled three new games, set to hit the market within the coming days and weeks. The launch kicked off with the arrival of A Game of Cat …

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Trunki partners with Addmaster to launch antimicrobial ride-on Abbie the Ambulance

Trunki, the UK team behind the popular ride-on luggage carrier for children, has teamed up with the Stafford-based company Addmaster to welcome the first antimicrobial addition to its range. Invented by the company’s founder and CEO, Rob Law in 2006, Trunki has now launched Abbie the Ambulance in time for …

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STEM specialist No.66 Studios jumps on mini arcade trend with EnigmaBot launch

The tech toy and STEM specialist, No.66 Studios is bridging the gap between construction play and digital-physical interactive play with the launch of its EnigmaBot – Create Your Own Game Building Kits and Explore to the crowdfunding platform, Kickstarter. Developed to encourage kids and families to get hands on with …

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MGA Entertainment launches new #Hairgoals and the first OMG Remix boy fashion doll

MGA Entertainment has detailed the launch of its LOL Surprise franchise’s #Hairgoals Series Two as well as its first O.M.G. boy fashion doll, following what has been another year of critical acclaim for the brand. For the fourth year running, LOL Surprise found itself among the DreamToys’ Top 12 Toys …

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Moose Toys unveils latest Kindi Kids brand extension, Kindi Kids Minis

Moose Toys is going miniature with the launch of its latest Kindi Kids brand extension, Kindi Kids Mini, a range of four-inch dolls each featuring the classic Kindi look. The new collection feature ten Kindi Kids Minis and their unique looks, from colourful bobbleheads and glittery eyes, to poseable bodies …

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