Product Development

PlayShifu to boost Indian manufacturing and help fuel local ‘toyconomy’

The Indian early learning toy company, PlayShifu is boosting its local manufacturing capacity for in-house consumption as well as exports, the latest move from a firm eyeing a new stage of growth following the $17 million its raised in series B funding earlier this year. As well as meeting local …

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Board game The Binding of Isaac expansion to see global roll out after reaching $6.1m on Kickstarter

A crowdfunding project to develop an expansion for the popular tabletop game, The Binding of Isaac: Four Souls has smashed through its initial goal of $100,000 by over 6000 per cent, reaching more than $6.1 million on the Kickstarter platform. Developed by Maestro Media in association with Studio71 Games, the …

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Asmodee research group Game in Lab launches virtual summit for board game development and inclusivity

The Asmodee research group, Game in Lab, has teamed up with Analog Game Studies to host a new two-day virtual summit for board game research and inclusivity. Called GENeration Analog, the event will feature over 30 panelists and three keynotes discussing how the evolution of societal attitudes around tabletop RPGs …

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Sawdust & Rainbows unveils its new STEAM building toy, Scaffer

The Northern Ireland-based activity and climbing toy specialist has unveiled the latest addition to its range of Pikler-inspired toys as it introduces Scaffer, a system designed to encourage STEAM play among children. Taking its name from the trade term for a scaffolder, the unique, safety-tested system of interlocking boards cut …

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TOMY grows arts and crafts portfolio with launch of Maché Magic

TOMY is continuing to grow its arts and crafts category and tap into the ‘growing trend for home made gifting’ with the launch of its Maché Magic, a new play-set that brings DIY paper-maché to the toy aisles. Maché Magic requires only tissue paper and water to get underway in …

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WowWee lifts the lid on boundary-breaking tech toy Got2Glow Fairy Finder

WowWee, the global toy manufacturer behind the hit Fingerlings brand and My Squish Little Dumplings has lifted the lid on its latest innovation – a new tech toy that combines discovery with nurturing play – the Got2Glow Fairy Finder. The new launch will see children track down the more than …

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Zuru Toys reveals plans to make all Five Surprise products from recycled plastics

Zuru Toys has revealed plans to make its two largest global brands under the Five Surprise banner – Mini Brands and Mini Toys – 100 per cent virgin plastic free. Its latest stride in the company’s ongoing mission for better sustainability measures and a reduction of its own carbon footprint …

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Moose Toys launches Akedo Ultimate Arcade Warriors its next ‘global action franchise mega hit’

Moose Toys is delivering a knockout new launch this summer and its ‘biggest boys’ launch to date’ with the arrival of Akedo – Ultimate Arcade Warriors, a battling action figure series that will launch with a new animated series, a licensing programme managed by WildBrain CPLG, and a special tournament …

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PlayMonster ‘scales footprint in arts & crafts’ with Ann Williams Group acquisition

The international toy company, PlayMonster has acquired the award-winning craft and activity kits manufacturer, Ann Williams Group in a move that will ‘further scale the company’s footprint’ in the arts and crafts toy sector. Brands now joining the PlayMonster portfolio as part of the deal, include Craft-tastic, Loopdedoo, Craft Crush, …

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