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Product Development

MGA Entertainment to host ‘world’s biggest viewing party’ for LOL Surprise REMIX toy and album launch

MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month. In preparation for the special event – being hosted on …

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Kids’ audio system Tonies adds Disney’s Frozen, Cinderella, Toy Story and Finding Nemo to the fold

The children’s audio system Tonies has added a slate of Disney and Pixar characters to its line up of licensed character Tonies, welcoming children’s favourites Frozen, Cinderella, Toy Story and Finding Nemo to the fold. The new characters will join the portfolio in October and November this year ahead of …

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Wow! Stuff unveils the Peppa Pig Clever Car – a self-driving car with obstacle avoidance technology

Wow! Stuff is pushing the envelope of innovation in the licensed toy space once more, this time with the unveiling of the self-driving Peppa Pig car for pre-schoolers. Developed in partnership with Hasbro – the now owner of the eOne Peppa Pig IP – the Peppa Pig car features obstacle …

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Selfridges adds over 90 new lines to sustainable toy offering as part of its Project Earth campaign

Selfridges is throwing its weight behind the sustainability movement, having added in over 90 new lines to its sustainable and eco-friendly toy ranges as part of the retailer’s ongoing Project Earth initiative. The department store brand voiced its support of the wide-reaching sustainability movement last month. Project Earth is the …

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Nintendo is bringing mixed reality play home with Mario Kart Live: Home Circuit launch

Nintendo has partnered with the tech specialist Velan Studios to launch a new Mario Kart mixed reality experience that will turn a player’s home into a Mario Kart racecourse to be traversed in both the physical and virtual worlds. Called Mario Kart Live: Home Circuit, the new mixed reality game …

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BTHA calls for Government guidance revision over post-Brexit product labeling

British companies are being given an extension on the deadline to comply with new UKCA marking requirements, allowing responsible toy companies to ensure compliance with safety standards on products as set out by the Government. The move follows extensive rallying from the British Toy and Hobby Association, who has been …

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Moose Toys underlines mission to ‘keep ahead of the innovation curve’ with latest Christmas picks

Moose Toys is keeping ‘ahead of the innovation and design curve’ this season, as it unwraps a trio of new launches in the youth electronics and fashion dolls sectors. Squeakee the Balloon Dog, Gotta Go Flamingo and the fashion doll line FailFix are each tipped to be big numbers for …

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Sambro partners with ViacomCBS and Pinkfong to launch Baby Shark arts & crafts and outdoor lines

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …

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Hasbro joins Festival of Licensing to showcase first PJ Masks toys, new Peppa Pig content, and latest IP updates

New Peppa Pig content under the title Peppa’s Adventures, its first toy line for PJ Masks, and an extended, immersive brand experience for its lifestyle action IP Nerf will be among the many updates Hasbro will be showcasing when it joins the Festival of Licensing line-up this October. The global …

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Into the wild: How The Den Kit Company is taking us all back to nature

Given nothing but a tarpaulin, some rope, and a billhook, Kay Miller – one half of the founding duo of the Den Kit Company – didn’t just McGuyver her way to creating shelter for the night during her Forest School teacher-training, but lit the spark of the inspiration that has …

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