Product Development

“We have entrepreneurial spirit and passion for long-term success,” says Spin Master following Q4 dip

Spin Master has cited supply chain issues at its US distribution centre as the reason behind the fourth quarter dip seen by the global toymaker in its latest financial results. Amid reports of a loss of $17.2 million for the three months ending December 31st 2019, compared with earnings of …

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Zimpli Kids steps up sustainability mission with new magazine covermounts range

Zimpli Kids has developed a new line of eco-friendly covermounts in a show of solidarity with the movement voiced by audiences and publishers to make better use of sustainable materials with their children’s magazines free giveaway products. As more and more companies and parents alike move towards more eco-friendly products, …

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Innovation and creativity took centre stage at successful 117th New York Toy Fair

It was Shaquille O’Neal who cut the ribbon of the 117th New York Toy Fair this February, marking the start of what was to be yet another successful show, and the 117th edition of the global toy fair that brought in tens of thousands of play innovators from across 100 …

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Vivid steps into the wild with new AniMagic Interactive launch Charlie and Chip

Vivid is taking a step into the wild with the launch of its newest AniMagic Interactive duo, Charlie and Chip, a mother and baby gorilla pair that can interact with each other and kids. Charlie and Chip will swing into retail from September, retailing at £69.99 and boasting interactive features …

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The Source sees year on year growth in robotics toys as it eyes expansion into the wider toy sector

The gift, gadget, and games retailer The Source Wholsesale is expanding its range of educational and robotic toys following a year in which it saw a year on year growth of the category and having spotted a longevity of the market. A relative newcomer to the toy sector, The Source …

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Matters of the mind: A look at the emerging wellness and mindfulness trend in toys

One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …

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Wow! Stuff celebrates Innovation Award win at TOTYs for its Harry Potter Invisibility Cloak

Wow! Stuff spent the weekend celebrating a major win at the 2020 Toy of the Year Awards, where the UK toy firm took to the stage to collect the Innovation Award for its popular Harry Potter Invisibility Cloak. Fighting off competition from the likes of industry giants such as Mattel …

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Funko makes toy push with new line Snapsies, launches shop-in-shop with Hamleys and debuts new board game titles

Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level. The partnership between the two titans kicked off with a launch party to amplify the shop within a shop …

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MGA Entertainment sets company-wide sustainability objective for 2025

A new bio-degradable ball will be the focal point of MGA Entertainment’s latest sustainability push for its popular LOL Surprise, delivering on a promise made by the company’s CEO Isaac Larian back in 2019, and a subsequent move to make achieving sustainability a ‘personal mission.’ The reveal was made in …

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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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