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Product Development

Chuggington: “With Alpha Group we’re bringing the series to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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French toymakers sign agreement to rid industry of gender stereotyping

Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …

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Green Board Games and Lagoon to be fully incorporated into Asmodee Group fold

Green Board Games is to be fully incorporated into the Asmodee Group fold, it has finally been confirmed, some months after the board game giant acquired the UK outfit’s parent company Searainbow Group back in April this year. Under the terms of the acquisition of the European and Asian publisher, …

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WIT to host toy inventor pitching session at upcoming Empowerment Day

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October. To date, more than 500 women have presented their products …

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Mattel launches first gender inclusive fashion doll line with Creatable World

Mattel has launched its first gender inclusive fashion doll line in Creatable World, a new customisable doll line that offers ‘endless combinations’ as kids are encouraged to create their own characters from a wardrobe of options, accessories, and wigs. In Creatable World, dolls do not conform to any gender stereotype, …

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Steamforged Games on growth path in tabletop after £5m investment

The tabletop games publisher and retailer, Steamforged Games is continuing with its expansion plans having grown its team to a total of 52 following a £5m investment earlier this year.  The Manchester-based board game developer has taken on 14 new staff members in the last two months alone, riding the …

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Final nominees for the Toy & Game Innovation Awards revealed

The final nominees for the 12th Annual Toy & Game Innovation Awards, hosted by The Chicago Toy and Game Group, have been revealed. Voted on by industry experts, retailers and consumers to honour the top toy and game innovators from around the world, the TAGIEs are recognised as one of …

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Hornby Hobbies and Corgi re-release iconic Harry Potter models amid demand boom for the franchise

Hornby Hobbies and the Corgi brand have re-released a line of Harry Potter die-cast products, tapping into the current resurgence for the Wizarding World brand at retail. Last year, the British toy model and hobby specialist teamed up with Warner Bros. to kick-start a three year licensing partnership for the …

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International success for Avocado Smash puts Ridley’s Games on path to become ‘global player’

Ridley’s Games is on the path to become a global player within the games industry, according to its brand owner Wild & Wolf who is celebrating a year of ‘incredible growth’ for its games division over the past year alone. Ahead of the unit’s first London Toy Fair exhibition, Wild …

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Gibsons pledges to eliminate all plastic packaging from its products by 2021

Gibsons has pledged to eliminate all plastic packaging by 2021. The UK independent games and puzzles specialist has placed sustainability at the core of its operations for the past few years, moving to focus more of its efforts on reducing waste through design and innovation in the sector. By the …

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