Product Development

OPINION: Playing it safe – Awareness is growing around the hygienic protection of toys

As the country continues to tackle a raging new strain of the Coronavirus, and the world continues its fight against the pandemic, it’s little surprise that company priorities have shifted towards heightened health and safety measures, not only in their practices but in the services and products they offer. Trunki …

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Sambro eyes ‘period of accelerated growth’ with £13m Barclays funding package

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank.  Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

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Global news: Indian government launches Toycathon in move to make country ‘a global hub for toys and games’

The Indian government has taken new steps towards transforming the country into ‘a global hub for the development and manufacture of toys and games,’ with the launch of Toycathon. A hackathon for students, teachers, experts, and start-ups to crowdsource ideas for developing innovative toys and games, the launch is the …

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Spin Master completes its acquisition of Rubik’s Brand with plans for further innovation across the Rubik’s Cube portfolio

The global toy maker, Spin Master has completed its acquisition of Rubik’s Brand Ltd and the world famous Rubik’s Cube following the announcement of its intention in October last year. Spin Master will look to continue the Rubik’s brand legacy with plans for further innovation across the entire Rubik’s portfolio …

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LEGO dials up Education efforts with BricQ Motion launches and extended LEGO Braille Bricks roll-out

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called BricQ Motion, the classroom sets include BricQ Motion Essential for kids aged six and upwards, and BricQ Motion Prime for those …

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Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons

Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year. It’s just one …

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LEGO takes mindful approach to play for 2021 with new LEGO Botanical Collection

The LEGO Group has kicked off the New Year by ramping up its adult fans of LEGO selection with a new range of mindful models aimed at the green-fingered. Looking to bring a sense of calm to 2021, the LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO …

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Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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Exploding Kittens team launches three new games through Asmodee

The tabletop games company Exploding Kittens, the team behind the anarchic, millions-selling self-titled card game and last year’s hit Throw Throw Burrito, has unveiled three new games, set to hit the market within the coming days and weeks. The launch kicked off with the arrival of A Game of Cat …

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Trunki partners with Addmaster to launch antimicrobial ride-on Abbie the Ambulance

Trunki, the UK team behind the popular ride-on luggage carrier for children, has teamed up with the Stafford-based company Addmaster to welcome the first antimicrobial addition to its range. Invented by the company’s founder and CEO, Rob Law in 2006, Trunki has now launched Abbie the Ambulance in time for …

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