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Product Development

The Source sees year on year growth in robotics toys as it eyes expansion into the wider toy sector

The gift, gadget, and games retailer The Source Wholsesale is expanding its range of educational and robotic toys following a year in which it saw a year on year growth of the category and having spotted a longevity of the market. A relative newcomer to the toy sector, The Source …

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Matters of the mind: A look at the emerging wellness and mindfulness trend in toys

One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …

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Wow! Stuff celebrates Innovation Award win at TOTYs for its Harry Potter Invisibility Cloak

Wow! Stuff spent the weekend celebrating a major win at the 2020 Toy of the Year Awards, where the UK toy firm took to the stage to collect the Innovation Award for its popular Harry Potter Invisibility Cloak. Fighting off competition from the likes of industry giants such as Mattel …

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Funko makes toy push with new line Snapsies, launches shop-in-shop with Hamleys and debuts new board game titles

Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level. The partnership between the two titans kicked off with a launch party to amplify the shop within a shop …

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MGA Entertainment sets company-wide sustainability objective for 2025

A new bio-degradable ball will be the focal point of MGA Entertainment’s latest sustainability push for its popular LOL Surprise, delivering on a promise made by the company’s CEO Isaac Larian back in 2019, and a subsequent move to make achieving sustainability a ‘personal mission.’ The reveal was made in …

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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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Red Herring Games makes successful move into board games with Spielwarenmesse launch

Red Herring Games is celebrating a successful move into board games following a strong response from international audiences when it launched its latest family titles at Spielwarenmesse earlier this year. The firm – widely known for its murder mystery business – made the move into board games upon receiving two …

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New York Toy Fair: Konami readies to showcase latest Yu-Gi-Oh! Trading Card Game line up

Konami Digital Entertainment is taking to New York Toy Fair, kicking off later this week and into next, with a new 2020 Yu-Gi-Oh Trading Card Game line up. This year will see a swathe of staggered releases among the popular trading card game portfolio that will include duelling accessories, movie …

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Playmobil launches its first digital-physical-spanning collectable EverDreamerz

Playmobil has launched a new digital-meets-real world concept for 2020 that taps into the current demand from the collecables market with EverDreamerz. The new line has been developed with the aim of delivering a ‘new way for youngsters to immerse themselves in creative storytelling,’ as each box comes with collectables …

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