Product Development

Yoto Player partners with LifeScore to launch audio cards to help kids dream positively

The children’s audio platform, Yoto and its award-winning Yoto Player has launched a new line of LifeScore Dream Cards, a collection of musical cards developed to help children sleep and enjoy emotionally positive dreams. The new initiative will see the launch of three pieces of music, including Dreams of Forest, …

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LEGO sees strong 2020 growth as digital-physical play blend pays off for the Danish toy maker

The LEGO Group is celebrating a 13 per cent growth in revenue for the year versus 2019, hitting DKK 43.7 billion (almost $7bn) in its year end 2020 results. The Danish toy maker has seen consumer sales grow an impressive 21 per cent over the same period, despite the challenges …

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Jazwares and Kellytoy bring Squishmallows brand extension Squishville to the UK

Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths. The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its …

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White noise and nature sounds replace stories as Tonies makes sleeping aid sector debut

Tonies, the audio story-telling platform, is expanding its library beyond books and play to launch a new line of sleeping-aid developed to lull babies to sleep. The new Sleepy Time Tonies feature a range of soothing sounds to help little ones wind down, including gentle lullabies, relaxing nature sounds, and …

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Very Puzzled launches latest line-up to encourage diversity into jigsaw puzzles market

Very Puzzled is continuing its mission to bring more diversity to the children’s market place with the launch of its latest collection of titles depicting some of the lesser explored areas within the jigsaw puzzles sector. Founded in 2017 by Patrick Adom, Very Puzzled launched onto the scene as a …

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Hasbro details plans for vast growth in pre-school sector… and it doesn’t end with gender neutral Mr Potato Head

Hasbro’s lean into gender neutrality with the launch of the My Potato Family – dropping the ‘Mr’ from the iconic Potato toy – may have caught the attention of the world’s media, but it’s not the only strain to the toymaker’s plan to take on the pre-school sector this year. …

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Plum Play eyes international growth following outdoor play demand and £4.2m in funding

Plum Play is eyeing international growth for its portfolio of outdoor toys and play products, including trampolines and climbing frames, following a surge in demand that has been driven by the pandemic and a recent £4.2 million in bank funding. It was at the end of last year that the …

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Sweden’s Micki acquires Rubens Barn to boost educational and sustainable doll offering across Europe

The Swedish toy outfit Micki Leksaker, has acquired the organic doll brand Rubens Barn in a move to strengthen its Europe-wide offering of educational and sustainably-focused children’s products. Micki has outlined its intentions to grow its dolls category portfolio as it prepares to complete the acquisition of the Sweden-born doll …

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Wow! Stuff’s Chibies hit all the right notes for 2021 fashion-music-toy trends

Wow! Stuff has expressed fresh confidence in its latest toy innovation, Chibies, a collection of fashion-inspired collectable creatures that listen to music and flash in time to every beat, having been cited by the Toy Association in its 2021 toy trend highlights. The latest line-up from Wow! Stuff was featured …

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