Product Development

Eco-friendly fort building system, Everplay launches to Kickstarter

The London-based start-up, Everplay, is looking to encourage kids off their screens and back into the imaginative play of den-building, through the launch of a Kickstarter campaign for its range of eco-friendly magnetic modular play spaces. The Everplay play system comprises 24 eco-felt connectable panels and is designed to encourage …

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Lottie Dolls celebrates World Down Syndrome Day with Rosie Boo doll inspired by six year old Rosie

Lottie Dolls has launched its first doll inspired by a six year old girl with Down’s Syndrome, with £1 from the sale of each doll being donated to a local Down’s Syndrome Charity. The doll, called Rosie Boo, has been inspired by six year old Rosie Kneen from Ludgersall, who …

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Own brand scooters and ride-ons fuel double-digit growth at MV Sports

MV Sports has seen a surge in demand for its own-brand ranges of products, including Stunted, uMoVe, and Hedstrom across a year in which the outdoor specialist saw a double digit consumer sales growth driven by parents and families in lockdown. According to the firm’s joint managing director, Phil Ratcliffe, …

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Guangdong Boutique International Trade Fair kicks off on virtual platform this week

The Guangdong Boutique International Trade Fair – Toy Fair, has taken on its virtual form this year, currently being hosted online on the International Trade Online Expo platform. The fair kicks off today, March 15th 2021 and will run for the next four days, until March 19th. The move was …

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It’s Great Outdoors | Plum Play talks nature, wellness, and the nation’s rediscovery of play

While the likelihood of a summer of Great British staycations is fueling current demand in the outdoor play space, it is the emerging trends in children’s wellness combined and the rediscovery of play within the home and nature, that will help it to a thriving future. For the outdoor play …

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Board games and direct to consumer platform helps Funko to strong Q4 2020 finish

A bolstered direct to consumer platform, the launch of new games and toys, and an expanded presence across its key retail partners have helped Funko to strong fourth quarters results for 2020. The pop culture specialist has reported a six per cent sales growth to $226.5 million, reflecting what CEO …

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Asmodee Group acquires award-winning Azul publisher Plan B Games

Board game giant, Asmodee Group has acquired the acclaimed publishing group and home of the Spiel des Jahres winning title Azul, Plan B Games. Founded in 2016 by Sophie Gravel, Plan B Games currently boasts 18 employees across Canada and Germany and operates four internationally recognised games publishers: Next Move, …

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Yoto Player partners with LifeScore to launch audio cards to help kids dream positively

The children’s audio platform, Yoto and its award-winning Yoto Player has launched a new line of LifeScore Dream Cards, a collection of musical cards developed to help children sleep and enjoy emotionally positive dreams. The new initiative will see the launch of three pieces of music, including Dreams of Forest, …

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LEGO sees strong 2020 growth as digital-physical play blend pays off for the Danish toy maker

The LEGO Group is celebrating a 13 per cent growth in revenue for the year versus 2019, hitting DKK 43.7 billion (almost $7bn) in its year end 2020 results. The Danish toy maker has seen consumer sales grow an impressive 21 per cent over the same period, despite the challenges …

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Jazwares and Kellytoy bring Squishmallows brand extension Squishville to the UK

Jazwares and Kellytoy, a susbsidiary of the global toy company, has launched its Squishmallows brand extension, Squishville to the UK, with presence across major retailers including Argos, Asda, Tesco, The Entertainer, and Smyths. The launch of Squishville arrives following a surge in popularity of the Squishmallows brand that, since its …

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