Product Development

Homegrown | Five Wild Ones and a mission to restore children’s routines

In the first of a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews dives into the thorny issue of maintaining structure at home through the country’s most chaotic chapter. We talk to the team helping make it …

Read More »

VTech launches green electronic learning products as it aims to replace fossil-based plastics by 2030

VTech has detailed its plans to launch a variety of green electronic learning products for 2021, marking an important step in the pre-school and electronics toy specialist’s commitment to sustainability. The firm aims to replace its fossil-based plastics with sustainable alternatives by 2030. VTech’s eco-friendly products include three new vehicles …

Read More »

LEGO Ideas hits the history books with the launch of the Medieval Blacksmith’s set

LEGO Ideas has been hitting the history books for the launch of its latest set, a Medieval Blacksmith’s house based on an original design by LEGO superfan, Clemens Fiedler. The design has been given the green light to enter production after it achieved over 10,000 votes on the LEGO set …

Read More »

New school: Award winning toy inventor Adam Borton and the launch of The Toy and Game School

The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …

Read More »

Mattel launches its Dr Maya Angelou Barbie in latest from the Inspiring Women series

Mattel is honouring the writer, author, activist, and teacher, Dr Maya Angelou with the launch of a special Barbie created in her likeness, in order to celebrate the figure best known for using her voice and writing style to inspire generations of Americans. The new launch is part of Barbie’s …

Read More »

Dolls specialist Zapf Creation commits to plastic-free packaging with 2021 sustainable roll-out

Zapf Creation – the name behind the hit doll brands Baby Annabell and Baby Born – is waving goodbye to the traditional transparent plastic window boxes in an overhaul of its product packaging and response to the growing demand for plastic-free packaging in the toy market. In its commitment to …

Read More »

Opinion: Made, paid, and played in India – How India is playing a new role in the global toy market

With a small but rapidly growing domestic toy market and plans now underway for the country to overhaul its position in the global toy industry to become an international hub for toy design and manufacture, India is becoming an increasingly important player on the global toy market stage. Here, Kids …

Read More »

US: Ravensburger launches Puzzles Fund the Cure Design Contest with the National Pediatric Cancer Foundation

Ravensburger has partnered with the National Pediatric Cancer Foundation to help piece together a cure for childhood cancer with the launch of the Puzzles Fund the Cure Design Contest. Running until January, 31st this year, the contest encourages children and teens to create a design that inspires hope. Ten of …

Read More »

Playing by ear: How audio storytelling toys are crafting a new category in the global market

Growing up, we’re told not to play with our ears just in case the wind changes direction. Well, those winds certainly have changed and today, children are using their ears to engage in play more than ever before. Modern sensibilities couldn’t fly in any greater opposition to the beliefs of …

Read More »

Cartamundi builds Global R&D Center to ‘centralise vision’ for product innovation

Cartamundi, a leader in the manufacture of games and playing cards, is building a new Global R&D Center in Turnhout to work closely with Cartamundi’s R&D departments around the world. The new center, the firm states, will be ‘crucial for Cartamundi’s strength and digital transformation,’ and will act as the …

Read More »