Product Development

LEGO teases Nintendo latest: An officially licensed replica Nintendo Entertainment System

Having already successfully immortalised Super Mario and his nemesis Bowser in brick form, LEGO is stepping its partnership with Nintendo up a level with its latest tease, an officially licensed LEGO replica of the Nintendo Entertainment System. Images first appeared online this week of what appeared to be the LEGO …

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Pumpkin Projects’ Valeria Miglioli: “Too long we’ve been flooded with toys for a quick sale and no longevity”

Having spent 16 years heading up product development at Fiesta Crafts, Valeria Miglioli has made her return to the scene with a clear cut and defined message to present to the market; that this is an industry that should always strive to be better than what it was before. It’s …

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Zimpli Kids relaunches its educational Slime and Gelli ranges with new eco-friendly packaging

Following a 12 month period of working to reduce its environmental impact, Zimpli Kids has re-introduced its educational range of slime and Gelli’ products to the market, this time to be ‘bigger, better, and eco-friendly.’ As a result of the development, Zimpli Kids now boasts a range that uses its …

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Mojo Nation reveals this year’s Play Creators Awards finalists

Mojo Nation has revealed the finalists for this year’s Play Creators Awards, an event that celebrates figures in the toy and game design community to have excelled over the past 12 months. The shortlist of finalists for this year’s Awards includes in-house design teams, outside invention studios, and freelance design …

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Artist formerly known for prints: Laurence King Publishing is settling into the children’s games sector

From specialist publisher of art and design books, to a top pick of the independent retailers plugging into the ‘make and do’ market, and a growing name in the children’s games and gifts sector, Laurence King’s reputation is a steadily flourishing one. For a company that “stumbled into the children’s …

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PlayMonster introduces Snap Ships – “the biggest launch in the company’s history”

PlayMonster has billed it “the biggest launch in the company’s history,” marking the arrival of its new line of building toys for the US market called Snap Ships – a range of collectable and versatile modular building toys that has kids building – and battling – a line-up of spacecrafts. …

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Zee Productions launches new puzzles under its Rock Saws and Bellica imprints

Preparing to celebrate its first anniversary this year, Zee Productions is readying for the launch of a raft of new puzzles this autumn, designed to shake up the market with its own rock ‘n’ roll approach. Originally developed by Zee Productions’ own self-proclaimed metal-head, Steve Beatty, the Rock Saws label …

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The Entertainer is building an Early Learning Centre licensing portfolio with Riverside Brands

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Japanese character brand Rilakkuma makes play for the arts and crafts sector with Graine Creative

The popular Japanese character brand, Rilakkuma, is making its way into the arts and crafts sector, thanks to a new partnership with the French arts and crafts specialist, Graine Creative. The new deal adds to a rapidly growing consumer products portfolio for the world’s most relaxed bear cub in Europe. …

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LEGO brings pop culture home with LEGO Art launch featuring Marilyn Monroe, the Beatles, Marvel and Star Wars

What have Marilyn Monroe, The Beatles, the Marvel Universe, and the cast of iconic characters from Star Wars all got in common? Answer, they’re all the subject of a new pop-culture focused LEGO Art launch aimed directly at the adult fans. The LEGO Group has launches a new canvas for …

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