Product Development

Transformers, Power Rangers and Fortnite reveals from Hasbro Pulse Con 2021

Hasbro Pulse Con 2021 is available now to watch exclusively on the Hasbro Pulse Fan Fest YouTube channel. The event included exclusive product and entertainment reveals from Hasbro brands, including Power Rangers, G.I. JOE, Transformers, Fortnite and more. During the Power Rangers brand team panel, new Lightning Collection products were revealed: 6” Dino Fury …

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Spin Master establishes Spin Master Ventures to accelerate growth

Spin Master – the powerhouse behind award-winning brands PAW Patrol, Bakugan, Kinetic Sand, Air Hogs and more ­– announced today the creation of Spin Master Ventures (SMV). SMV’s focus will be to accelerate growth in each of the company’s three creative centres comprising Toys, Entertainment and Digital Games, through strategic …

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Kid Kreations brings back Sindy for a new generation

Kid Kreations, makers of award-winning doll brands DesignaFriend and Tiny Treasures, has launched its brand-new Sindy Play range, available now at Sainsbury’s and Argos. Following the success of the 2020 Sindy Collectors range which was aimed predominantly at the adult doll market, Kid Kreations, who are working under license with …

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NEW for Spielwarenmesse 2022: The Internationale Spieleerfindermesse – Game Inventors Convention comes to Nuremburg

In recognition of the thriving global board games scene, Spielwarenmesse is introducing a new element for 2022, by bringing the successful “Internationale Spieleerfindermesse” from Haar to Nuremberg. The Game Inventors’ Fair was developed by Tom Werneck, founder and chair of the Bavarian Games Archive, whose colleague Christian Fürst-Brunner has also …

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Mars Growth provides early learning toy brand PlayShifu with $7 million credit line

Mars Growth, a Liquidity and MUFG joint venture fund, has provided award-winning early learning company PlayShifu with a $7M credit line, bolstering PlayShifu’s recent funding round. PlayShifu plans to use the additional capital to keep pace with its unprecedented growth in the US as well as another 35 markets. PlayShifu …

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Arckit receives the first ever STEAM Stamp of Approval from The Toy Association and Good Play Guide

The Dublin-based toy company, Arckit has earned the industry’s first STEAM Stamp of Approval accreditation, courtesy of The Toy Association and The Good Play Guide, for both its Arckit GO Eco and Coastal Living construction kits. Having been put through a rigorous series of testing at the hands of trained …

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Spielwarenmesse supports start-ups and young innovators with new StartUp Area

Spielwarenmesse is supporting start ups and young companies from across the international toy space with the launch of a new StartUp Area to offer ‘an easy entry point to the world of trade fairs’ when the event makes its return in 2022. The new area will host both the Innovation …

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Neil Patrick Harris signs as magic ambassador for Moose Toy’s enchanting new launch the Magic Mixies Magic Cauldron

Looking to cast its spell over the imaginative play space this season, Moose Toys has lifted the lid on its Magic Mixies Magic Cauldron, an interactive toy that enables kids to mix their own potions to create an interactive magical Mixie pet. The new launch is available for pre-sale online …

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Gibsons teams with board gaming experts to launch first party game, Out of Order

The creative might of Mojo Nation’s design experts, Billy Langsworthy and Deej Johnson, alongside the encyclopedic board game knowledge of Playtime PR’s Lesley Singleton has been met by the independent jigsaw puzzle and board game company, Gibsons, for the launch of the firm’s first ever party game. The result of …

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Die-casting call | Hot Wheels calls on UK car enthusiasts to enter its Hot Wheels Legends event

Hot Wheels is calling on the UK’s population of car enthusiasts to submit their classic, modified, or race cars to its Hot Wheels Legends event, for the chance to see their pride and joy immortalised as a die cast model. The team will select one lucky winner, deeming their car …

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