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Product Development

Zimpli Kids launches first bath toy collectables as it ‘turns bath time into sensory activity for kids’

Zimpli Kids has become quite the fixture of bath time fun since it launched onto the scene with its Gelli Baff and Slime Baff brands. Now, the firm has taken its alignment with the daily ritual one step further, with the launch of its first collectable bath toy. Bath time …

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Panda Mony Toys: “It seems to me that kids aren’t respected by the entertainment industry”

The independent US outfit, Panda Mony Toys has made it its mission in recent years to shake up the action figure market, a space it believes has “become stagnant with toy companies chasing the big comic book and movie franchises” with the launch of its original IP, Alter Nation. Earlier …

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MGA to introduce biodegradable plastic and paper packaging to LOL Surprise in 2020

MGA Entertainment’s CEO, Isaac Larian, has confirmed the toymaker’s intentions to step up its efforts towards sustainability and fighting the plastic waste issue, by introducing a new biodegradable plastic to its LOL Surprise dolls by 2020. In an exclusive with CNN Business, Larian addressed the issue of plastic waste, stating …

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MGA Entertainment gears up for Wreck Royale collectable cars launch

MGA Entertainment is gearing up for the launch of a new line of collectable cars, Wreck Royale, a range of ‘exploding’ vehicles that can be crashed, mixed and matched. Launching in time for the New Year, Wreck Royale features a range of cars with spring-loaded bumpers that make them flip …

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Warwick Davis takes shift at Argos to celebrate Star Wars Jedi: Fallen Order

Star Wars actor, Warwick Davis, took on a shift at Argos’ collection counter last week to help celebrate the launch of the video game title, Star Wars Jedi: Fallen Order. The movie star famed for his roles as characters including the Ewok Wicket in Return of the Jedi, donned an …

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Trunki teams with Halfords to launch first Balance Bike and Scooters range

Trunki has partnered with Halfords to launch its first range of Trunki Balance Bikes and Scooters, a new line that can be ridden, towed, folded and carried. Designed by Rob Law, the brains behind the original Trunki ride-on suitcase concept, the products are available exclusively at Halfords. The partnership was brokered …

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SmartGames unveils new multi-level logic game, Atlantis Escape

The multi-level logic game specialist, SmartGames has unveiled its latest single-player puzzle challenge game, Atlantis Escape, a title it believes ‘will be making a splash this A/W.’ Challenging children aged eight and upwards, the aim of Atlantis Escape is to escape the city before it disappears underwater. Using their cognitive …

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Smart toy specialist Ojo hits Kickstarter to fund four new learning games

The smart toy specialist and STEM focused toy maker, Ojo, has taken to Kickstarter to crowdfund investment in a raft of four new games to “stimulate children’s curiosity.” In a single campaign running until November 25 this year, Ojo is looking to secure new investment in a portfolio of games …

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Smiffys appoints Kerry Logistics as the UK fancy dress business eyes further international growth

Kerry Logistics has secured a global supply chain contract with the UK-based family-owned fancy dress business, Smiffys. As part of the contract, the Hong Kong headquartered logistics company has set up a new central distribution centre for Smiffys in Ningbo, a key port and industrial hub in east China’s Zhejiang …

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Playmobil, Funko and Ravensburger celebrate Back to Future’s 35th anniversary

Playmobil, Funko, and Ravensburger are among a slate of toy and gifting partners to have signed with Universal to celebrate the 35th anniversary of its timeless classic, Back to the Future. As part of the celebrations surrounding the beloved film franchise, Playmobil has created a new collection featuring fan favourite …

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