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Product Development

Transformers and Magic: The Gathering help Hasbro shake-off the Toys R Us effect

The Transformers franchise and the tabletop phenomenon Magic: The Gathering have helped Hasbro to first quarter profit as the global toymaker’s revenues exceed forecasts. Net revenues have jumped two per cent from one year ago to hit $732.5 million, marking the first of such increase in six consecutive quarters. The …

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Spin Master wins Bakugan patent case against infringing Chinese company

Toymaker and children’s entertainment company, Spin Master has won its patent case against the Chinese firm Suzhou Hongstu Film Animation over its Bakugan property. The Canadian toy firm succeeded in its claim that Hongstu had infringed Spin Master’s Bakugan patent with its derivative Sky Warriors toys. In September 2017, Hongtu launched …

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LEGO launches new bricks to help visually impaired children learn Braille

LEGO is launching a new line of bricks to help blind and visually impaired children learn to read Braille in a new pilot programme from The LEGO Foundation. The LEGO Braille Bricks product is aiming to be inclusive, meaning sighted teachers and students can use the bricks together with visually …

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Walls Ice Cream gets its own puzzle as Gibsons details latest releases

Gibsons is launching seven new jigsaws this season, looking to the current demand for nostalgia in the puzzling space as the company itself celebrates its own 100th anniversary. The puzzling company is celebrating Britain’s love of Walls ice cream this summer, with a look at the famed brand’s rich history …

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PS4’s bestselling God of War gets tabletop treatment in new card game

The 3.1 million best-selling PS4 title, God of War is making its way to the realms of tabletop gaming, thanks to the efforts of the card and board game specialist, CMON. God of War: The Card Game follows the 2018 reboot of the PlayStation franchise and sees players take control …

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Dangerous toys ‘could flood the UK’ after Brexit if EU Safety Gate system is blocked, says Which?

Dangerous cars, electrical goods and toys could flood into the UK after Brexit unless the government reforms the current “failing” safety enforcement system, the consumer group Which? said today. The group has said that UK consumers will be ‘vulnerable to delays in spotting and dealing with unsafe products’ if access …

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Mojo Nation moves this year’s Play Creators Festival dates

Mojo Nation’s Play Creators Festival has been moved to one week earlier than previously announced, now kicking off in early September. The three day festival is designed to bring together some of the brightest design talent to share ideas, inspire creativity and help companies of all sizes and specialities uncover …

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Barbie strikes up new fashion and doll collaboration with BAPE

Mattel’s fashion icon, Barbie is continuing to roll out the 60th anniversary celebrations with the launch of a new apparel collaboration with the fashion brand, BAPE. The deal will roll out across Japan, UK, the US and France. Under the new partnership, three-limited edition BAPE x Barbie dolls with BAPE …

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Kickstarter project Solar City bankrupted as ‘CEO flees country’

The team behind a Kickstarter backed board game set in a sustainable future of 2035 has fallen into disarray following the disappearance of its president. Games Factory secured just over $95,000 in June last year for its tabletop title Solar City, a sci-fi board game that puts players in charge …

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New Fortnite Battle Royale collectables to be unveiled at Birmingham’s Insomnia Gaming Event

A swathe of new mini-figures and play-sets in the Fortnite Battle Royale Collection will be revealed to the public with a Battle Bus “airdrop” experience at the Insomnia Gaming Event in Birmingham this week. Visitors to the Fortnite Battle Royale Collection stand on Friday, April 19th will be the first …

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