Product Development

Mattel Games feeds demand for ‘active and social gameplay with Crossed Signals

Mattel is continuing to tap into the growing audience for active and social games nights with the launch of Crossed Signals, a fast-paced electronic light and sound matching game that offers players ‘an interactive challenge’ for indoor and outdoor play. The latest title to join the Mattel Games portfolio – …

Read More »

German acquisitions firm 468 SPAC to buy Tonies parent company Boxine for $1.2bn

The German blank check firm, 468 SPAC has entered exclusive negotiations to acquire the children’s entertainment company, Boxine, the team behind the popular Toniebox and Tonies audio system for kids. According to Reuters, the European special purpose acquisitions company is to purchase the firm for around one billion euros ($1.2bn), …

Read More »

Sustainability in Licensing | Toy industry sustainability needs ‘relentless innovation’, says ZURU

Sustainability in the toy industry will not be achieved in one move, but through ‘consistent and incremental improvements’, as well as relentless innovation, is the message being promoted by the international toy maker, ZURU, ahead of the Sustainability in Licensing Conference this week. Speaking with ToyNews before the online conference …

Read More »

LEGO and ZURU to tackle sustainability topic at Sustainability in Licensing Conference 2021

Toymakers LEGO and ZURU will be among a panel of experts tackling the topic of sustainability in the licensing industry next week, alongside recycling and waste management leader RECOUP who believes the UK now has ‘the opportunity to be a world leader in plastic resource management.’ Global names in the …

Read More »

Janod teams up with WWF to launch new eco-focused toy range for animal and nature lovers

The French toy brand, Janod has embarked on a new collaboration with WWF for the launch of a new collection of toys designed to inspire and engage the next generation of animal and nature lovers. As part of the toy firm’s wider promise to help the planet, Janod is working …

Read More »

Hornby pulls in first profit in nine years and promises “significantly more new releases” to come

Hornby Hobbies has turned a profit for the first time in nine years, pulling in a £300,000 pre-tax profit compared to the £3.4 million loss the year prior, highlighting the resurgence of the hobby market over the past year. The model train specialist has been at the centre of a …

Read More »

UK kids brand combining organic chocolate and sustainable puzzles grows business after funding success

The UK ethical toy and confectionery brand, PlayIn Choc, has surpassed its crowdfunding goal of £250,000 to scale up its business and bring its sustainable and organic products to wider audiences across the UK and global markets. PlayIn Choc is a genre-spanning UK start up that provides consumers not only …

Read More »

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

Read More »

My Garden Baby to ‘cultivate appreciation of nature’ in children as Mattel unveils new nurturing doll line

Mattel is taking new steps into the nurturing doll category with the launch of My Garden Baby, a classic baby doll with the mission of encouraging kids to cultivate an appreciation for nature and the world around them. My Garden Baby is a diverse collection of dolls featuring new colourways …

Read More »

LEGO goes vintage with its latest LEGO Ideas launch, the LEGO Ideas Typewriter

LEGO has unveiled the latest building set to launch via its LEGO Ideas platform, a classic Typewriter building set that will transport LEGO fans to a bygone era as they reconstruct the vintage styled ornament. The LEGO Ideas Typewriter was designed by the UK LEGO fan, Steve Guinness from Chester, …

Read More »