Product Development

Exploding Kittens bursts onto Nintendo Switch and marks launch of new tabletop title A Little Wordy

It’s been a busy week at the Exploding Kittens offices as the team behind the strategic tabletop card game makes a play for Nintendo Switch as well as marks the launch of its new tabletop word game, A Little Wordy. Recognised as a highly strategic, kitty-powered version of Russian roulette, …

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Making history | UK studio Designworks on developing icons from Thunderbirds to Mousetrap

Sponsored Post. When Jeremy and I started Designworks 30 years ago, we could never have predicted the direction it would take. Who’d have thought that within five years of starting the company, we would be developing toys and games for all the major brands across the UK and beyond? From …

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Mattel’s Matchbox brand aims to be 100 per cent eco-friendly with Drive Towards a Better Future campaign launch

Mattel has taken its commitment to sustainability into the die-cast vehicles space, with the launch of its Drive Toward a Better Future campaign to make all Matchbox cars, play-sets, and packaging from 100 per cent recycled, recyclable, or bio-based plastic. Featuring innovative electric vehicles and environments that model the real …

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DKB Toys acquires outdoor leisure and multi-game tables specialist Mightymast

DKB Toys and Distribution has acquired the outdoor leisure and multi-game tables specialist, Mightymast Leisure in a move that will ‘bridge the gap between traditional toy sales and larger game table products.’ Mightymast boasts more than 25 years’ experience in the supply and manufacture of games and sports equipment, and …

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Spin Master details PAW Patrol toys TerraCycle scheme for US and Australia in latest CSR report

Spin Master has detailed its plans to partner with the toy recycling scheme TerraCycle this year, launching the partnership to two key markets for the company in the US and Australia. The partnership, scheduled to come into effect over the course of 2021, was revealed amid the toy maker’s second …

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The LEGO Foundation details support of Play Included ahead of World Autism Awareness Day

The LEGO Foundation has detailed its support of Play Included C.I.C., a UK-based social enterprise dedicated to training teachers and psychologists to use LEGO play for therapeutic purposes. The campaign has been launched as part of the already successful Brick-by-Brick programme and is based on the idea that all children …

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UK inclusive flashcard brand Little Omo details plans for toys and educational product launch

Plans are well underway for the launch of a range of educational resources and toys representing children of colour under the Little Omo brand name, following the strong positive reception to the brand’s educational flashcards among audiences in the UK and internationally. Little Omo is an inclusive brand with a …

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Industry caught in Suez Canal block; KAP Toys calls on ‘Leviosa spell’ to lift Harry Potter Sorting Hats

The toy industry is among the hundreds of global businesses to be caught up in the Suez Canal as the beaching of the container ship Ever Given runs into its fourth day, with suggestions that a solution could be weeks in the taking. Officials at the scene have deliberated plans …

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Tonies outlines plans to ramp up diversity and inclusivity within audio story portfolio

Tonies has outlined its efforts to introduce greater diversity into its portfolio of audio-storytelling figures in order to better reflect the world of storytelling today. In an exclusive interview with ToyNews, the award-winning children’s audio system underlined new efforts it will be making to ensure that children ‘are able to …

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Waitrose bans kids’ magazines with ‘pointless plastic’ free toys in fight against pollution

Waitrose has confirmed that it will no longer sell children’s magazines with plastic disposable toys in a move to help combat the issue of pollution and plastic waste. The retailer’s decision was inspired by a campaign launched by the ten year old Skye from Gwynedd, who has made it a …

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