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Product Development

Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK. The magical illusion costume comes with a unique authentication code that allows users to …

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Connected Play Landscape grows 150 per cent as Collabsco reveals its 2019 outlook

The Connected Play Landscape is on a clear path of evolution, expanding a full 150 per cent (year to date 2018) to span upwards of 262 companies that now straddle the worlds of physical and digital play, according to research conducted by the tech-toy space specialists, Collabsco. One year on …

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Monkey CoCo is launching a subscription box service for STEM toys

The team of toy developers at Monkey CoCo are putting an educational slant on the subscription box service trend, tapping into the growing STEM toy market by delivering new learning toys to members each month. The service will provide subscribers with a different kit each month, each with a focus …

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Hip-hop culture brand Mass Appeal is on a mission to diversify the kids’ toy space

The US media and entertainment company Mass Appeal is looking to play a role in diversifying the toy box and evolving the state of play of the current pre-school space, turning its attention to developing toys with a hip-hop twist. Since the brand’s formation in 1996, Mass Appeal has made …

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Mojo Nation reveals inaugural Play Creators Awards finalists

The toy and game design body, Mojo Nation has revealed the finalists of its inaugural Play Creators Awards, an event launched to celebrate the achievements of the toy and game designer community. The Awards will take place at London’s Under the Bridge on Monday, September 2, where R&D teams, freelance …

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Fundamentally Children explores ‘digital divide’ between kids and grandparents

A new piece of research into toys and play habits and exploring the ‘digital divide’ by Fundamentally Children’s Dr Amanda Gummer and Anna Taylor, has been published by the International Toy Research Association. The paper, Connected Grandparents: Are Smart Toys the Future of Intergenerational Play? combines qualitative and quantitative research …

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There and Bakugan: A Hobby’s Tale – Spin Master on the return of its hit gaming brand

Following months of preparation and surging viewer numbers for its animated series, Bakugan is launching back on to the boys’ market. Robert Hutchins talks to Spin Master’s UK commercial director, Phil Hooper about what the company has in store for this perennial boys’ brand for this year and beyond. How …

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LEGO and NASA collaborate to launch Apollo 11 moon landing kit

A new LEGO collaboration with NASA has just witnessed the landing of a new Apollo 11 mission building set, enabling fans to re-enact the historic moon landing. The 1,087-piece LEGO Creator Expert NASA Apollo 11 Lunar Lander kit has been launched to celebrate the 50th anniversary of the historic 1969 …

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GB eye moves premises as print on demand and product innovation spurs growth

The popular giftware licensee GB eye is continue with its 2019 expansion plans with a move to new premises next month in order to accommodate the company’s growth, while consolidating its business into one site. The move comes on the heels of a strong first quarter for GB eye, who …

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Changes at Indiegogo sees crowdfunding platform welcome new CEO

Changes are afoot at the crowdfunding platform Indiegogo where a new CEO has stepped in in the shape of the former Reddit man, Andy Yang. Yang takes over from the company’s outgoing CEO, David Mandelbrot.  The move takes place alongside several other employees said to be leaving the firm. Indiegogo …

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