Product Development

Dolls specialist Zapf Creation commits to plastic-free packaging with 2021 sustainable roll-out

Zapf Creation – the name behind the hit doll brands Baby Annabell and Baby Born – is waving goodbye to the traditional transparent plastic window boxes in an overhaul of its product packaging and response to the growing demand for plastic-free packaging in the toy market. In its commitment to …

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Opinion: Made, paid, and played in India – How India is playing a new role in the global toy market

With a small but rapidly growing domestic toy market and plans now underway for the country to overhaul its position in the global toy industry to become an international hub for toy design and manufacture, India is becoming an increasingly important player on the global toy market stage. Here, Kids …

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US: Ravensburger launches Puzzles Fund the Cure Design Contest with the National Pediatric Cancer Foundation

Ravensburger has partnered with the National Pediatric Cancer Foundation to help piece together a cure for childhood cancer with the launch of the Puzzles Fund the Cure Design Contest. Running until January, 31st this year, the contest encourages children and teens to create a design that inspires hope. Ten of …

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Playing by ear: How audio storytelling toys are crafting a new category in the global market

Growing up, we’re told not to play with our ears just in case the wind changes direction. Well, those winds certainly have changed and today, children are using their ears to engage in play more than ever before. Modern sensibilities couldn’t fly in any greater opposition to the beliefs of …

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Cartamundi builds Global R&D Center to ‘centralise vision’ for product innovation

Cartamundi, a leader in the manufacture of games and playing cards, is building a new Global R&D Center in Turnhout to work closely with Cartamundi’s R&D departments around the world. The new center, the firm states, will be ‘crucial for Cartamundi’s strength and digital transformation,’ and will act as the …

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OPINION: Playing it safe – Awareness is growing around the hygienic protection of toys

As the country continues to tackle a raging new strain of the Coronavirus, and the world continues its fight against the pandemic, it’s little surprise that company priorities have shifted towards heightened health and safety measures, not only in their practices but in the services and products they offer. Trunki …

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Sambro eyes ‘period of accelerated growth’ with £13m Barclays funding package

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank.  Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

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Global news: Indian government launches Toycathon in move to make country ‘a global hub for toys and games’

The Indian government has taken new steps towards transforming the country into ‘a global hub for the development and manufacture of toys and games,’ with the launch of Toycathon. A hackathon for students, teachers, experts, and start-ups to crowdsource ideas for developing innovative toys and games, the launch is the …

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Spin Master completes its acquisition of Rubik’s Brand with plans for further innovation across the Rubik’s Cube portfolio

The global toy maker, Spin Master has completed its acquisition of Rubik’s Brand Ltd and the world famous Rubik’s Cube following the announcement of its intention in October last year. Spin Master will look to continue the Rubik’s brand legacy with plans for further innovation across the entire Rubik’s portfolio …

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LEGO dials up Education efforts with BricQ Motion launches and extended LEGO Braille Bricks roll-out

New developments from LEGO Education have seen the learning and education-focused arm of the Danish toy maker introduce two new, tech-free launches for hands-on STEAM learning in schools. Called BricQ Motion, the classroom sets include BricQ Motion Essential for kids aged six and upwards, and BricQ Motion Prime for those …

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