Product Development

Arckit receives the first ever STEAM Stamp of Approval from The Toy Association and Good Play Guide

The Dublin-based toy company, Arckit has earned the industry’s first STEAM Stamp of Approval accreditation, courtesy of The Toy Association and The Good Play Guide, for both its Arckit GO Eco and Coastal Living construction kits. Having been put through a rigorous series of testing at the hands of trained …

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Spielwarenmesse supports start-ups and young innovators with new StartUp Area

Spielwarenmesse is supporting start ups and young companies from across the international toy space with the launch of a new StartUp Area to offer ‘an easy entry point to the world of trade fairs’ when the event makes its return in 2022. The new area will host both the Innovation …

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Neil Patrick Harris signs as magic ambassador for Moose Toy’s enchanting new launch the Magic Mixies Magic Cauldron

Looking to cast its spell over the imaginative play space this season, Moose Toys has lifted the lid on its Magic Mixies Magic Cauldron, an interactive toy that enables kids to mix their own potions to create an interactive magical Mixie pet. The new launch is available for pre-sale online …

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Gibsons teams with board gaming experts to launch first party game, Out of Order

The creative might of Mojo Nation’s design experts, Billy Langsworthy and Deej Johnson, alongside the encyclopedic board game knowledge of Playtime PR’s Lesley Singleton has been met by the independent jigsaw puzzle and board game company, Gibsons, for the launch of the firm’s first ever party game. The result of …

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Die-casting call | Hot Wheels calls on UK car enthusiasts to enter its Hot Wheels Legends event

Hot Wheels is calling on the UK’s population of car enthusiasts to submit their classic, modified, or race cars to its Hot Wheels Legends event, for the chance to see their pride and joy immortalised as a die cast model. The team will select one lucky winner, deeming their car …

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Australia’s Vuly Play ‘seeks to expand global presence’ through new Toy Inventor Programme

The Australian outdoor play equipment company, Vuly Play, has launched its own Toy Inventor Programme, offering creative minds in the play space the platform to turn their ideas into reality. Open for submissions now, the Toy Inventor Programme is calling on designers and creatives from across the globe to submit …

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Moose Toys launches crafted soft doll range Dream Seekers to inspire girls to believe in themselves

Moose Toys has unveiled a new line of crafted soft dolls designed to inspire girls to ‘believe in themselves and follow their dreams’ under the brand name Dream Seekers. As part of the launch campaign, the toy maker has partnered with Rebel Girls to create four mini episodes of its …

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Spielwarenmesse to support second Bio!TOY Conference in Nuremberg next month

In recognition of the growing importance of the sustainable toy market, Spielwarenmesse has thrown its support behind the second annual Bio!TOY conference, taking place in Nuremberg this September. Running from September 7th to 8th, next month will see the focus shift onto the circular and bio-based plastics market for sustainable …

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Infantino expands its summer gift offering with new sensory, musical and teething sets

The UK nursery brand, Infantino is expanding its gift offering this summer with the launch of four new gift sets in the form of the Baby’s 1st Music Set, Teethe and Rattle Baby Gift Set, Lights & Sounds Multi-Sensory Balls Set, and the Mini Me Pretend Set. Kicking off the …

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Bad Comet Games’ Wild: Serengeti aims to raise awareness around wildlife conservation

A new board game designed to make wildlife conservation and environmental issues more relatable has hit the crowdfunding platform, Kickstarter, courtesy of Bad Comet Games. Called Wild: Serengeti, the title transports players to the plains of the Serengeti, where they take on the role of wildlife documentary directors en route …

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