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One Dear World celebrates inclusivity with crowdfunding campaign for six new disability dolls

The creator of the multicultural soft toy doll range, One Dear World, has launched a new crowdfunding campaign to grow the current collection to include six new inclusive disability dolls. Frustrated by the lack of diversity among the dolls available, Winnie Mak who originates from Hong Kong and is now …

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Hasbro will start phasing out plastic packaging next year in mission to eliminate by 2022

Hasbro has detailed its plans to begin phasing out plastic from new product packaging, including elements like polybags, elastic bands, shrink wrap, window sheets and blister packs from 2020. The move will be part one of Hasbro’s ambition to eliminate ‘virtually all’ plastic packaging for new products by the end …

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Evil Dead 2 rises again on Kickstarter with new campaign from Jasco Games

Tabletop game publisher Jasco Games is readying to resurrect the Evil Dead franchise with a Kickstarter campaign for a new Evil Dead 2 board game. Developed in collaboration with Lynnvander Studios – the licensing group for the Evil Dead 2 – the campaign is a new project to ‘bring the …

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KidsKnowBest explores: What does the ViacomCBS merger mean for kids’ entertainment?

The merger – or reunification – of CBS and Viacom makes perfect sense on paper. The deal brings brands such as Nickelodeon, Paramount TV, MTV, Comedy Central, CBS Network, and Showtime all under one roof, boasting a combined portfolio of over 140,000 TV episodes and 3,600 movies, according to ABC …

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Ravensburger opens floor to 3D designers with MyMiniFactory collaboration

The international board game giant, Ravensburger, has partnered with the London 3D content platform, MyMiniFactory to invite creatives to design new themes and figurines that can be used in an updated version of its popular title, Labyrinth. In a first of its kind IP licensing agreement, it is hoped that …

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Cartamundi to launch The Gruffalo games compendium in UK inventor talent first

Magic Light Pictures has turned to the expertise of the UK’s toy and game design community for the development and launch of a new compendium of family and children’s games based on the now iconic Gruffalo IP. Produced under license by Magic Light Pictures and put into production by Cartamundi, …

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Wynne-Jones IP to tackle industry’s copycat issues with Code of Conduct launch

At next month’s Toy and Game Design Conference, Victor Caddy – trademark and design attorney and partner at Wynne-Jones IP – will be unveiling a ‘Code of Conduct’ initiative aimed at tackling the issue of copycat product in the industry. To be clear, a copycat product in this sense is …

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Spin Master unveils new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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Vivid details launch campaign for innovative Nestlings ‘birth-day’ next month

After what Vivid has called a ‘long gestation period’ in its wait to launch its innovative new Nestlings line, the toy maker has finally detailed its plans for the big event next month. To mark the toy line’s ‘birth-day,’ this September, Vivid will release curated YouTube content developed in partnership …

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Hippychick launches The Wheelybug Clinic to encourage toy recycling

The traditional toy company, Hippychick is playing its own role in encouraging sustainability within the toy industry, with the launch of a new ‘toy clinic’ through which consumers can recycle a toy, rather than throw it away. The Somerset-based toy firm has introduced its Wheelybug Clinic as a means of …

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