Product Development

Yoto furthers collaboration with Disney to extend story collection to 43

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player and the newly launched Yoto Mini, has worked together with Disney to bring a total of 43 family favourites to its extensive audio content library. The new range of content cards includes 12 Animated Disney Classics …

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Hasbro debuts new NERF line in partnership with Minecraft

Hasbro has launched an all-new line of NERF Minecraft blasters. Featuring iconic favourites inspired by Minecraft and Minecraft Dungeons, the new products will allow fans to take their imagination from in-game to real-world Minecraft play. Minecraft players and NERF fans in the U.S. can now purchase the entire block-breaking line …

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Philly & Friends to launch black fairy and ballerina dolls in time for Christmas

Multi-award winning inclusive children’s brand Philly & Friends has launched handmade black Fairy and Ballerina dolls in time for Christmas. Philly & Friends, the 2021 BBBA Consumer & Luxury rising star of the year, has always launched products based on a need its founder, Vese Aghoghovbia-Aladewolu, has experienced personally. Last Christmas, …

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Kidrobot and Dungeons & Dragons partner for plush toys and collectables

Kidrobot and Dungeons & Dragons have launched a brand-new range of exclusive plush toys and collectables, available now for pre-order on Kidrobot.com. Kidrobot is partnering with Wizards of the Coast, the leading company in fantasy role-playing adventures, with an officially licensed assortment of Dungeons & Dragons PHUNNY plush toys as …

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Smiffys inks deal on LOL Surprise! dress-up range

Dress-up and party supplier Smiffys has signed a new deal with L.O.L. Surprise! and L.O.L. Surprise O.M.G. to manufacture an official range of costumes and accessories for the leading toy brand. L.O.L. Surprise! dolls have been the number 1 toy globally in terms of sales for the last three years …

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Hasbro Beyblade Burst Quaddrive toy line to mark sixth series of popular anime

ADK Emotions NY, which manages the Beyblade Burst franchise, has announced that season six of the popular anime – Beyblade Burst Quaddrive – will begin rolling out December 4, 2021, on Disney XD and DisneyNOW. The new season features 26 x 22-minute episodes and will see the return of beloved …

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Monster High movie musical coming to Nickelodeon in 2022

Mattel and Nickelodeon have announced the start of production on a live-action TV movie musical based on the iconic Monster High franchise about the children of famous monsters and creatures. The feature-length TV movie will begin shooting this month in Vancouver, British Columbia, Canada, and is slated to premiere in …

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Exploding Kittens relaunches fan-favourite ‘Happy Salmon’

Exploding Kittens, the hit tabletop game creator, has announced the relaunch of popular fast-paced card game Happy Salmon, recently acquired from North Star Games. Designed by Quentin Weir and game developer Ken Gruhl, who has since joined the Exploding Kittens team as a Senior Game Designer, Happy Salmon has been …

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Barbie and Mondo partner on new ‘clean beauty’ role-play make-up line

For the first time, Mondo Toys and Barbie are venturing into clean beauty – cosmetics containing ‘green’ ingredients – with a sustainable line inspired by Barbie to help children have fun at playtime. The new range includes a Barbie’s kitten bag concealing a pink lipstick, a Barbie-sized backpack that turns …

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Big Potato continues sustainability drive with playing cards made from ocean plastic

Under the new label MOOP, which stands for Made of Ocean Plastic, Big Potato has created a new brand to champion the use of recycled ocean plastic across the toy and games industry. In collaboration with Waste2Wear, it took the East-London-based game publisher over 16 months of R&D to get …

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