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Product Development

We’re back, now to the future: Read the new Sept/Oct issue of ToyNews online now

Eyes right – yep, if you’re reading this on your desktop device then that moving image right there in the corner, that’s the digital September/October edition of ToyNews all ready for you to read online, on your desktop or mobile device by clicking here. (If you’re currently on you’re mobile, …

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Hasbro taps into ’80s nostalgia as it crowdfunds the relaunch of HeroQuest

Hasbro is looking to resurrect the popular fantasy, role-playing game of the 1980s, HeroQuest, by turning to its legions of fans to help crowdfund the project via the global toy maker’s own crowdfunding platform, HasLab. The game, a reboot of the 1989 tabletop originally developed in a partnership between Milton …

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Voting is now open for People of Play’s 2020 TAGIE Awards

People of Play – formerly known as Chicago Toy and Game – has unveiled its list of Toy and Game International Excellence awards finalists. Spanning categories such as Toy Inventor of the Year, Game Inventor of the Year and Young Inventor of the Year, the 13th annual TAGIE Awards honours …

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LEGO does Batman Day in style with LEGO DC Batman 1989 Batwing reveal

The LEGO Group celebrated Batman Day this month in true style, by partnering with Warner Bros. Consumer Products and DC to release the LEGO DC Batman 1989 Batwing, a LEGO brick reconstruction of the vehicle seen in Tim Burton’s iconic 1989 Batman film. One for the keen-eyed Batman fans to …

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“Clixo is my LEGO brick”: Toyish Labs CEO talks about what happens when origami meets construction toys

When the toy designer and the CEO of Toyish Labs, Assaf Eshet, finally struck upon his idea for Clixo, he believed he had stumbled across his LEGO brick. In his own words, Clixo ‘is the holy grail of his design journey,’ a concept that brings in the fundamentals of origami …

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Mojo Nation reveals its 2020 Play Creators Awards winners

Mojo Nation has revealed the winners of this year’s Play Creators Awards, a celebration of the toy and game industry’s design talent that saw Spin Master, Big Potato, and Heayes Designs’ Richard Heayes named among them. The list of winners were announced last week, bringing Mojo Nation’s highly successful week-long …

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LEGO to invest $400m over next three years in its sustainability and social responsibility drive

The LEGO Group is to invest up to $400 million over the next three years in its sustainability and social responsibility initiatives, covering both long-term investments and ongoing costs that includes its ambition to make all of its packaging sustainable by the end of 2025. The company has made a …

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Zimpli Kids details international distribution plans for its eco-friendly and educational ranges

Zimpli Kids has detailed its plans for the international distribution of its full eco-friendly and educational ranges of products. Over the past couple of years, the firm has been developing ranges specifically for the educational sector, to encourage the use of their products for multi-sensory play in educational environments. Due …

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MGA Entertainment to host ‘world’s biggest viewing party’ for LOL Surprise REMIX toy and album launch

MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month. In preparation for the special event – being hosted on …

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Kids’ audio system Tonies adds Disney’s Frozen, Cinderella, Toy Story and Finding Nemo to the fold

The children’s audio system Tonies has added a slate of Disney and Pixar characters to its line up of licensed character Tonies, welcoming children’s favourites Frozen, Cinderella, Toy Story and Finding Nemo to the fold. The new characters will join the portfolio in October and November this year ahead of …

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