Product Development

UK kids brand combining organic chocolate and sustainable puzzles grows business after funding success

The UK ethical toy and confectionery brand, PlayIn Choc, has surpassed its crowdfunding goal of £250,000 to scale up its business and bring its sustainable and organic products to wider audiences across the UK and global markets. PlayIn Choc is a genre-spanning UK start up that provides consumers not only …

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Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

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My Garden Baby to ‘cultivate appreciation of nature’ in children as Mattel unveils new nurturing doll line

Mattel is taking new steps into the nurturing doll category with the launch of My Garden Baby, a classic baby doll with the mission of encouraging kids to cultivate an appreciation for nature and the world around them. My Garden Baby is a diverse collection of dolls featuring new colourways …

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LEGO goes vintage with its latest LEGO Ideas launch, the LEGO Ideas Typewriter

LEGO has unveiled the latest building set to launch via its LEGO Ideas platform, a classic Typewriter building set that will transport LEGO fans to a bygone era as they reconstruct the vintage styled ornament. The LEGO Ideas Typewriter was designed by the UK LEGO fan, Steve Guinness from Chester, …

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Global news | China sees Q1 toy sales surge as it hits £1.2bn through e-commerce alone

Sales of toys in China have surged in the first quarter of 2021, with e-commerce sales hitting $1.2 billion (USD), an increase of 16 per cent versus the same period last year, according to the latest results from the NPD Group. The country posted the highest growth rate for the …

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Spokes People | How has the children’s bikes market evolved in recent years?

By Rebecca Morley The children’s bike market has been subject to a surge in demand of late, with sales figures soaring some 35 per cent higher than in recent years. This is according to the latest data gathered by the Bicycle Association, the industry’s own governing organisation, who has confirmed …

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60 per cent of British suppliers hit by shipping delays this summer, says KlearNow

Around 60 per cent of British suppliers, including those of  garden toys, games, and other outdoor equipment, have experienced import delays in the past month, according to the customs clearance platform, KlearNow that could eat into demand over the coming summer months. Based on findings uncovered from interviews with 300 …

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Boarding Class | The nation’s love of four wheels is fuelling a skateboarding resurgence

The skateboarding scene has seen a resurgence over the past year with a number of contributing factors that led to the first sell-out year on record for many of its brands. From the Olympics to the pandemic, ToyNews takes a look at what’s been driving sales across the board, and …

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Masters of the basics | How K’NEX and Basic Fun are ‘breaking the STEM toy space wide open’

When K’NEX first launched on to the scene way back in 1992, the idea that it would one day become a core product within the children’s STEM education space hadn’t yet began to sprout. The K’NEX of the ’90s was very much more focused on imaginative play and building without …

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Cogs’ worth | Meet the scientists on a mission ‘for a better STEM toy market’

A team of STEM toy specialists is calling for a major rethink from toy companies and their approach to developing products for the educational toy market, citing that ‘too many today begin by offering their own solutions first.’ Upper Story is the US team behind an endeavour to encourage new …

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