Product Development

Tonies launches new titles for summer – and a place to put them

Just in time for the long summer months, leading children’s audio system tonies has unveiled a line-up of brand-new content launching in June and July. The newest gang of Tonies include Peppa Pig’s George, Tee and Mo, Swan Lake, Pinocchio and Monty & Co, as well as PJ Masks superheroes Owlette, …

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Green fingers start with Dantoy’s eco-friendly gardening kit

Leading sustainable toy brand Dantoy has designed a play set to inspire the next generation of horticulturists. Solid and durable, and designed to help develop fine motor skills, encourage creativity and imagination, the Dantoy BioPlastic Gardening Kit lets kids discover the world of gardening and will keep them entertained for hours. The …

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TOMY partners with Paramount for crowd-funded Star Trek U.S.S. Enterprise

TOMY has announced a large-scale crowd-funded Star Trek NCC-1701 U.S.S. Enterprise will be available for pre-order starting June 7, 2022, through July 8, 2022. Based on the starship from the original 1960s series, this offering for Star Trek fans creates a unique opportunity to own the definitive version of the …

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BABY born unveils brand-new Storybook doll line

Leading doll brand BABY born is introducing a magical new brand to the UK market this spring: BABY born Storybook. This new range sees six fairy dolls welcome children aged 3-plus into the enchanting Storybook world, combining doll play with storytelling and imagination.  The BABY born Storybook Fairies (RRP £24.99) …

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Introducing BFF by Cry Babies, IMC Toys’ first fashion doll range

Leading toy company IMC Toys is entering the fashion dolls market with the launch of BFF by Cry Babies. Making their on-shelf debut from July, the BFFs are ‘grown-up’ versions of IMC’s best-selling nurture doll range, Cry Babies, and offer consumers and retailers a natural transition and extended brand journey. …

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The Goes Wrong Show’s Henry Lewis to showcase Mystery Agency Puzzles at UK Games Expo

Henry Lewis, Olivier Award-winning writer and TV and theatre actor (The Play That Goes Wrong; The Goes Wrong Show) will be making an appearance at the UK Games Expo at the NEC on 5 June to promote The Mystery Agency, the award-winning range of escape room puzzles in a box that he has …

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Steamforged Games’ DARK SOULS miniatures available for pre-order

Tabletop game creator and publisher Steamforged Games has unveiled a range of DARK SOULS miniature sets, coming later this year. These miniatures will be official depictions of iconic characters, enemies, and artefacts from Bandai Namco Entertainment Inc. and FromSoftware’s hugely popular DARK SOULS video game series. Famous for its punishing …

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Money Heroes extends partnership with Orchard Toys for Ed and Bunny Go Shopping game 

Following the successful initiative of Ed and Bunny Go Shopping, Money Heroes is extending its partnership with leading educational games manufacturer Orchard Toys.  The two brands have committed to producing an additional run of the game that helps teach children to learn about money. Their jointly created board game, which …

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Asmodee launches inclusive board game studio Access+

Asmodee has announced Access+, a first-of-its-kind board game studio adapting Asmodee’s hit titles for players with cognitive disabilities. Created using clinical data from Asmodee Research (the research and development department of Asmodee), Access+ games open up the fun world of board gaming to all by making the company’s top games …

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The LEGO Group launches LEGO City Missions

The LEGO Group has today announced a unique interactive experience for budding designers: LEGO City Missions. The new experience will take kids on a story-led building journey – putting imagination and creative experimentation to the test. It’s the latest innovation from LEGO City that lets children dive into an awesome …

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