Product Development

Plum Play eyes international growth following outdoor play demand and £4.2m in funding

Plum Play is eyeing international growth for its portfolio of outdoor toys and play products, including trampolines and climbing frames, following a surge in demand that has been driven by the pandemic and a recent £4.2 million in bank funding. It was at the end of last year that the …

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Sweden’s Micki acquires Rubens Barn to boost educational and sustainable doll offering across Europe

The Swedish toy outfit Micki Leksaker, has acquired the organic doll brand Rubens Barn in a move to strengthen its Europe-wide offering of educational and sustainably-focused children’s products. Micki has outlined its intentions to grow its dolls category portfolio as it prepares to complete the acquisition of the Sweden-born doll …

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Wow! Stuff’s Chibies hit all the right notes for 2021 fashion-music-toy trends

Wow! Stuff has expressed fresh confidence in its latest toy innovation, Chibies, a collection of fashion-inspired collectable creatures that listen to music and flash in time to every beat, having been cited by the Toy Association in its 2021 toy trend highlights. The latest line-up from Wow! Stuff was featured …

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Build Your Own to follow first-year success with Mini Builds range launch this year

The award-winning STEM arts and crafts specialist, Build Your Own is expanding its range of eco-friendly activity kits with the planned launch of its Mini Builds range later this year. Scheduled for release this summer, the new range has been designed to compliment the firm’s current collection of Build Your …

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Universal Music Group signs LEGO Minifugure L.L.A.M.A to Astralwerks as part of LEGO Vidiyo release

Universal Music Group and the LEGO Group have achieved a world’s first with the signing of L.L.A.M.A  – a LEGO Minifigure DJ and producer –  to the studio’s record label, Astralwerks. L.L.A.M.A is not only the first LEGO Minifigure to have signed a deal with a record label, but is …

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Gibsons launches jigsaw personalisation service Made For You by Gibsons

Gibsons has launched a new personalisation service that will allow puzzlers to create their own jigsaws by uploading photos to the Made For You by Gibsons platform. Launched exclusively to the Gibsons site, the new initiative allows consumers to create either 1,000 or 500-piece jigsaws in three different box designs, …

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MGA Entertainment launches LOL Surprise Dance Dance Dance series

MGA Entertainment has detailed the launch of its newest LOL Surprise brand extension, with the arrival of LOL Surprise Dance Dance Dance featuring a new range of characters, new fashions, and unique dance moves that kids can unbox, collect, learn, and then remix. The new line includes the LOL Surprise …

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Jazwares lifts the lid on its latest collectable doll line GlamCrush Crush-It Girls

The global toy and licensing specialist, Jazwares, has this week lifted the lid on its newest collectable dolls line, GlamCrush, a new series aimed at inspiring creativity in all aspiring make-up artists. Inspired by popular beauty trends, GlamCrush Crush-It Girls is a range of dolls each showing off a different …

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Environment | Build Your Own: “There’s real desire from retail and consumers to support sustainable”

Paper Engine’s Build Your Own division of eco-focused STEM crafting kits has only been on the scene one year, but it’s impact is already being felt industry-wide, having secured no fewer than four awards and celebrated a ‘hugely successful Christmas period’ last year.  ToyNews catches up with founder and origami …

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Rescue dog plush maker Pibborafi eyes UK sales as pandemic fuels triple digit growth

A toy company that manufactures, sells, and donates plush toys for children designed after real-life rescued dogs has seen triple digit growth in the market, fuelled by the nation’s love of pets and increased pet ownership over the course of the pandemic. A US-based toy manufacturer that has just opened …

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