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Jazwares to develop new toy range for Squishmallows under the new Squishville brand

Kellytoy Worldwide’s hit line Squishmallows is about to hit the big time thanks to a new strategic partnership that will see Jazwares not only distribute the popular plush range across selected territories, but build a new line extension for the brand called Squishville. Squishville will include mini collectable plush, environments, …

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Red Herring Games makes successful move into board games with Spielwarenmesse launch

Red Herring Games is celebrating a successful move into board games following a strong response from international audiences when it launched its latest family titles at Spielwarenmesse earlier this year. The firm – widely known for its murder mystery business – made the move into board games upon receiving two …

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New York Toy Fair: Konami readies to showcase latest Yu-Gi-Oh! Trading Card Game line up

Konami Digital Entertainment is taking to New York Toy Fair, kicking off later this week and into next, with a new 2020 Yu-Gi-Oh Trading Card Game line up. This year will see a swathe of staggered releases among the popular trading card game portfolio that will include duelling accessories, movie …

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Playmobil launches its first digital-physical-spanning collectable EverDreamerz

Playmobil has launched a new digital-meets-real world concept for 2020 that taps into the current demand from the collecables market with EverDreamerz. The new line has been developed with the aim of delivering a ‘new way for youngsters to immerse themselves in creative storytelling,’ as each box comes with collectables …

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EOLO Toys enjoys 32 per cent growth thanks to successful international expansion

International expansion for the outdoor toys specialist, EOLO Toys has helped the company to a 32 per cent growth over the course of the last year, setting the firm up for what it believes will be a promising 2020. The company has cited that among the common trends running through …

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New York Toy Fair 2020: Wicked Cool Toys to unveil Micro Machines Super Van City

Last year, Hasbro appointed Wicked Cool Toys as the global master toy licensee for the ’80s and ’90s hit brand, Micro Machines. This year, Wicked Cool Toys has revealed a first look at the brand’s new Super Van City. Available from autumn this year, Super Van City is the cornerstone …

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Marvel makes Kickstarter debut with powerful new project from CMON and Spin Master Games

Click the link and watch the money pour into this Kickstarter project before your very eyes, because for the first time, Marvel has taken to the crowdfunding platform to launch a new tabletop title. Developed by the team of experts at CMON, the project is called Marvel United, a game …

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Zuru highlights commitment to outdoor toys sector with Bunch O Balloons refresh

The award-winning toy manufacturer, Zuru, has underlined its commitment to the outdoor market this year, via a brand refresh for its popular Bunch O Balloons range. A successful global brand that has been awarded Top Outdoor Selling Toy for the last four years, Zuru has rejuvenated its Bunch-O-Balloons brand for …

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Coronavirus: Delayed re-opening of China’s factories will ‘have big impact on global economy’

Further delay to the reopening of the Chinese factories closed for quarantine over the coronavirus outbreak has stoked fears over the impact to be had upon the global economy. Across China, various provinces have posted different dates for an extended shutdown of operations and factories as the coronavirus outbreak continues …

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