Opinion

OPINION I The dangers of counterfeit toys – and how to fight back against the fakers

The explosion of online retail sites, coupled with toy shortages, during the Covid pandemic led many consumers to unknowingly purchase counterfeit goods – toys that are not simply sub-standard, but in many cases, pose a threat to children’s safety. Here, Rachel Jones, CEO and founder of SnapDragon Monitoring, a company …

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Opinion: How ‘retailtainment’ is powering LEGO’s success

Following the opening of LEGO’s flagship retail outlet in Barcelona, industry analyst Utku Tansel LLB, MBA, explores why the high street is still an important part of shopping, and how retailers can differentiate their in-store shopping experiences to respond to changing consumer needs. Online and physical are complementary to each other LEGO’s …

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Kids Industries’ Gary Pope on the importance of play – yes, even if it’s virtual

“I could tell you that the explosion of gaming in the hearts, minds and wallets of our children is because of technical advancement, because of wonderful narrative and compelling characters, because of the nefarious arts of marketing, or because of the addictive nature of the soon to be banned loot …

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